There’s lots of competition from other photographers, so how do you stand out and win new clients?

In today’s digital marketing world, even the most talented real estate photographers must offer more than high-quality photos.

You’ll need to offer additional marketing services to boost sales and grow your business. 

In this article, we’ll show you the additional services you can offer your real estate clients to increase sales.

8 Real Estate Photography Services to Boost Sales

The vast majority of real estate marketing happens online. Therefore, effective digital marketing tools are crucial in every sale.

Real estate sales agents are looking for all the marketing tools they can get. This means that real estate photographers who can offer more than just outstanding photos have a definite advantage.

So, with that in mind, here are 8 powerful, additional real estate photography services you can offer to sales agents to increase your sales. 

1. AI Virtual Staging 

Real estate agents value AI virtual staging because it helps buyers see a property’s full and varied potential. 

It achieves this by enhancing the listing images, adding furniture artwork, and digitally updating its decor and design accessories.

Further, real estate sales agents want virtual staging because it’s a particularly effective real estate marketing solution, as these recent statistics show:

• Homes that are staged sell 75% faster than those that are not
• Staged properties sell at or above asking price 83% of the time

How can you provide your clients with high-quality virtual staging? Simply send your images of the property to a professional virtual staging provider who can do the following:

• Fill empty rooms with furnishing and artwork reflecting the most popular design styles
• Remove unwanted objects, and declutter and depersonalize any space or room
• Undertake color changes, remodeling projects, and even repairs
• Plus, enhance landscaping and outdoor areas, and more! 

Curious to see what virtual staging can do? Then read this article — What Is Virtual Staging in Real Estate? (Examples Included).

2. Today’s Sought After Real Estate Photography Service – Virtual House Tours

A virtual house tour is an interactive experience of a property. It allows buyers a convenient and easy way to walk through a property on their computer, tablet, or phone.

Virtual tours give sales agents substantial advantages, such as reaching more buyers and making the listing accessible anytime. 

Buyers like virtual tours as well, as these statistics show:

• Listings featuring a virtual house tour get 87% more views
• 54% of buyers will skip a listing if it doesn’t include a virtual tour 
• Virtual tours help listings close 31% quicker
• Younger buyers are 130% more likely to book a showing if there is a virtual tour

You’ll be surprised how easy and fast creating a high-end virtual tour is. Take a look at this demo:

Our next additional real estate photography service to boost your sales is single property websites. 

3. Single Property Websites

Single property websites are stand-alone real estate websites with unique URLs that promote a single listing. 

These sites allow a real estate agent to focus the marketing attention on just one listing, featuring unlimited images, videos, 3D tours, floor plans, and other detailed information about the property. 

Additionally, agents find these sites extremely useful for sales. Why? Because they make it easy to include the following essential sales features:

• A CTA to “Schedule a Showing” 
• Neighborhood information and area amenities
• Capture buyer contact info
• Mortgage calculators and financing tools
• Google Maps and directions to the property
• Social media integration and sharing ability
• Personalized branding
• Also, downloadable digital flyers
• And much more! 

A recent survey indicated that single listing sites could drive 55% more traffic to listings.

Think about how much business you could drive if you offered each client their own property website to showcase the photos you took.

Now, let’s look at another valuable and popular real estate marketing service: video walk-through tours. 

4. Video Walk-Though Tours

Video is still a favorite tool of buyers. It’s easy to use, and it quickly shows the highlights of any listing. 

A well-done real estate walk-through video tour provides a detailed view of a home or commercial property. The camera walks the viewer through each room and space, usually accompanied by narration and music.

Real estate agents understand and appreciate the particular benefits of video tours:

• The photographer or real estate agent controls the tour, allowing easy focus on the home’s best features
• This is an easy tool to use – buyers simply hit play
• The video is typically taken at eye level, so the buyer feels like they are actually walking through the property
• Videos are easy to share by text, social media, or email

And just in case you were wondering, survey results back up sales agents’ preference for these videos:

• Listings marketed with a video receive 403% more inquiries than listings without one
• According to Zillow, listings featuring a video walkthrough sell on average 14% faster than listings without one

Up next is an easy-to-use real estate photography service that makes a dramatic difference in home sales.

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5. Floor Plans

Our next real estate photography service that you can offer your clients is floor plans. 

Floor plans provide detailed information on measurements and the layout of the property. These easy-to-read marketing add-ons typically include the following:

• Detailed room measurements
• Door opening widths
• Wall lengths and the location of windows
• Also, closet sizes and locations

The demand for floor plans has grown significantly, and the following data underscores their importance:

• 64% of buyers expect to find floor plans included in every listing they encounter
• Additionally, 51% of buyers attribute their decision to view a home or not to the presence of floor plans

As you can see, it’s clear that incorporating floor plans into every listing is an easy way to please your clients and keep them coming back for more.

Next, we discuss a real estate photography service now considered a standard part of listing photos – drone photography.

6. The Dramatic Real Estate Photography Service – Drone Photography 

Even with stunning listing photos, it can still be a challenge to help a property stand out among the competition. 

This is where drone photography can really make a difference. Drone images are different. They’re dramatic – these aerial views stand out among the other images – and buyers notice them immediately.

As a result, aerial photography has surged as a popular real estate marketing tool and is now something buyers and sellers expect from their agents. 

The following statistics clearly show this:

• Agents report a 70% increase in the importance of drone photography since 2020
• Perhaps more importantly, 83% of sellers and buyers prefer to work with a real estate agent who uses drone photography

Take advantage of this trend by including captivating aerial images of the neighborhood and the surrounding areas of the listings you shoot.

Our next real estate photography service is an often overlooked bonus marketing tool for agents.

7. Custom House Portraits

A custom house portrait is a personalized artistic representation of a residence crafted using watercolors, oils, or sketches. 

Custom house portraits offer an ideal means to elegantly showcase a residence’s beauty through an entirely original work of art.

While most house portraits focus on the front exterior of the home, any space or room within the house can be transformed into a portrait.

Custom home portraits serve a variety of purposes, including:

• Presenting them as thoughtful client gifts during property closings
• Displaying them on tables or countertops at property showings and open houses
• Incorporating them into listing photography to enhance marketing efforts
• Gifting them for housewarming celebrations, birthdays, or holidays
• Acquiring them simply as desired pieces of artwork for homeowners

Moreover, these artworks can be proudly hung on a wall, providing daily enjoyment for years and even decades to come.

Lastly, let’s not forget about guaranteeing the best listing photos possible. How? By outsourcing your photo editing to a professional editing service. 

8. Outsourced Real Estate Photo Editing

As every photographer knows, real estate photo editing is fundamental to any successful real estate sales business.

Savvy real estate photographers do not need to be convinced about the vital importance of high-quality photos in real estate sales. Because they completely understand what these recent statistics show:

• 97% of home buyers conduct their home search online and use real estate photos to help them narrow down which homes to see in person
• 87% of homebuyers found images to be among the most valuable features of listing websites when looking for a new home
• 61.3% of brokers believe high-quality photography is ‘crucial’ for selling homes
• Homes with high-quality photographs sell 32% faster than those without visuals
• Listings featuring professional photos see a 1,200% increase in social media shares
• And 68% of potential buyers say that great images made them want to visit the home

While offering additional real estate photography services is excellent, ensure the listing photos are always perfect. Use a professional editing service. 

Now that you know about these 8 real estate photography services, the only remaining issue is where do you go to get them? Thankfully, we know just the place.

The Real Estate Photography

Business Systems You Need

PhotoUp is the ultimate real estate photographer business platform.

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Trust PhotoUp For the Best Real Estate Photography Services

PhotoUp offers all of the above real estate photography services at great prices and quick turnaround times. 

Moreover, you can trust PhotoUp to be your one-stop source for all your real estate photography service needs, including:

• Real estate photo editing 
• AI Virtual staging 
• Virtual tours
• Single property websites
• Property flyers
• And more!

So, here’s one last question – what are you waiting for?

Sign up for a free PhotoUp account today and start growing your real estate photography business!

Today’s post showed you 8 real estate photography services that can help boost your sales. If you enjoyed reading this post, you may also want to check out the following resources:

• Try Professional Real Estate Photo Editing (Get 10 Free Credits)
• 6 Benefits of Using a Dedicated Photo Editing Service
• How to Start a Real Estate Photography Business (in 2026)
• A No Nonsense Guide to Real Estate Photography Gear
• Quick & Affordable Real Estate Photo Editing (Top Service of 2026)

Beautiful, quality photography is vital in today’s real estate industry. To sell a property faster and for more money, you need to give buyers a vision. That’s where real estate photo editing services come into the picture to help enhance your images.

But which real estate photo editing service will give you the most bang for your buck?

In this post, we’ll take a closer look at the services offered by the top 3 real estate photo editing companies on the market: PhotoUp, BoxBrownie, and Phixer to see which one offers the best and most affordable service.

Alright, let’s dive in!

Best Real Estate Photo Editing Services in 2023

It’s not an easy task to become one of the best real estate photo editing companies on the market.

For starters, companies in the space are being pushed by the industry to offer faster turnaround, better quality, and more consistent editing at a lower price level.

Second, they need to also offer additional services in order to meet the demand of photographers and their real estate clients.

As tough as it is to keep up, more and more real estate photographers are discovering the value and benefits of using real estate photo editing services to improve quality and decrease workload.

With that said, here’s a comparison of their services, prices, turnaround, and support to help you decide which real estate photo editing company gives you the best value for your money.

1. PhotoUp 

PhotoUp is a real estate photo editing and real estate marketing company headquartered in Grand Rapids, Michigan. Their editing, design, and development teams are based out of Cebu City in the Philippines.

Services and Prices

PhotoUp offers a wide range of services, including the following:

Turnaround Time

PhotoUp offers a quick turnaround time and provides several options for image delivery:   

1. 24 Hours – All PhotoUp plans come with a standard 24-hour turnaround on every photo-editing batch.
2. Rush Options – PhotoUp also offers 12, 15, and 18-hour rush options for most editing orders.
3. Free Next-Day Delivery (Pro Plus Plans and above) – Upload by 6:00 PM and receive images by 9:00 am the next day. Or upload by 9:00 pm and receive images by 12:00 noon the next day (local time). 
4. Late Delivery Refund – PhotoUp will refund 1 credit for every 5 minutes a batch is delivered past the quoted deadline. Also, if images are delivered late enough, they’ll provide up to a 50% discount on the entire batch.

Customer Support

PhotoUp offers live chat, email, and phone support, included in all of their plans. Chat and email support are available 24 hours/a day, Monday through Saturday.

All PhotoUp customer support and sales representatives speak excellent English. 

Their core sales/support team is based in Grand Rapids, Michigan. You can reach them directly at (888) 330-7559.

For a quick answer to basic questions, check out their support portal, FAQ page, or simply chat with a member of their sales/support team.

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2. BoxBrownie 

BoxBrownie is an Australian company that offers quality services across multiple industries, such as real estate, automotive, and online retail services.

Services and Prices

As mentioned, BoxBrownie covers many industries but here are their services related to real estate photo editing:

• Image enhancement ($1.60 per image) 
• Virtual staging ($24 per image)
• Day to dusk photo editing ($4 per image )
• Object removal ($4 for 1-2 items and $8 for 3 or more items)
• 360 virtual tours ($16-$24)
• 2D and 3D floor plan redraws ($24-$32)
• Virtual renovation ($24-$176)
• Renders ($280 and up) 
• Development site plans ($24-$160)

Turnaround Time

Unlike PhotoUp, BoxBrownie doesn’t offer any rush options or refunds if you’re not satisfied with your edited images. The turnaround time is one day for images and two days for virtual staging.

Customer Support

Just like PhotoUp, you can reach BoxBrownie’s customer support through email, chat, or phone.

However, the size of the company and the number of options that they offer means that their support lacks that personal touch.

3. Phixer 

Phixer is one of the biggest players in real estate marketing and photo editing. The company is based in Seattle, India, and Cebu Philippines.

Services and Prices 

Phixer’s pricing is different from both PhotoUp and BoxBrownie in the sense that all services are offered on a Pay-As-You-Go system. 

Additionally, you can get 40% off your first month. And thereafter, $1 per credit with more services being added (e.g. quicker turnaround time, revisions, and priority support on the bigger packages).

With that, here are Phixer’s services:

• Photo editing
• Video editing
• Lawn replacement 
• Declutter
• Virtual twilight
• Virtual staging
• Phixer app (DIY application geared towards real estate agents)

Turnaround Time

Similar to PhotoUp, Phixer offers three options for the delivery of your images but they don’t offer any refund: 

• 24-hour turnaround time for Starter and Standard packages
• 18-hour turnaround for Advanced and Professional packages
• The Phixer App promises photos back in 8 hours or less (app allows agents to take pictures from their iPhones)

Customer Support

Priority support is offered for professional customers who purchase at least 3000 monthly credits ($3,000/month). For any other questions, their FAQ section is surprisingly helpful and informative.

High-Quality & Consistent

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Which Real Estate Photo Editing Service Is the Best?

Our verdict is that they are all great services in their own right, even though PhotoUp stands out as the best real estate photo editing service. 

All in all, these companies offer a tremendous amount of scope for real estate professionals, whether you are a photographer, real estate agent, or property manager. 

In contrast to Phixer that’s niched, BoxBrownie feels too geared for large-scale, commercial users. Unless you’re a large, commercial realtor, the number of services offered can feel slightly overwhelming. 

Phixer’s focus is placed on their smartphone app, which reveals that their main focus is heading towards real estate agents and realtors, not real estate photographers. 

Besides, they encourage their users to do a lot of the editing themselves, which we found counterintuitive. 

PhotoUp, on the other hand, has the right balance. They’re big enough to handle any real estate job but small enough to offer intimate personal guidance.  

You can quickly get to know their customer support team and the editors who are working on your images.

Why don’t you try it out for yourself?

Get started with PhotoUp today, and receive 10 free edits as a welcome bonus!

We hope this post helped you figure out which is the best real estate photo editing service in 2023. Before you go, you may also want to check out the following resources:

The most successful real estate photographers working today find themselves providing services that would have been unimaginable ten years ago. They’re become more than just photographers and are turning themselves into real estate marketing professionals. Realtors are turning to their real estate photographers to provide drone shots, property websites, virtual staging services, and many other tasks that can be lucrative, but that place more demands on your time and require you to be good at multitasking.

Of course, this is all on top of producing high-quality real estate photos, sending invoices, managing your website, and running multiple social media accounts.

As a result, top real estate photographers frequently turn to a virtual assistant (or VA) to help them manage the ever-growing workload. What is a VA? Someone who works in a remote location and dedicates their time to help you get through administrative tasks that you might not have time or energy to do otherwise. From scheduling your next shoot to running your social media to sending invoices and managing your photo editing needs, a VA can transform your work life and free up the time you need to take more photos and secure new clients.

Do I Need a Virtual Assistant?

But how do you know when or if you truly need a virtual assistant?

The most common reason for hiring a virtual assistant is because you find yourself unable to keep up with daily tasks and/or you’re falling behind or forgetting core aspects of your business. You may find that you need a VA to help with your marketing, or for your admin needs, or to manage the flow of your photo editing.

You may decide to keep that assistant dedicated to one task or to move them around to others, depending on the volume of work you’re dealing with.

But as long as your communication skills are good, and you set clear tasks for your VA, you’ll find yourself achieving more than you ever thought possible.

Let’s run through a few scenarios where a VA can make a big difference to your business:

Marketing

Virtual assistants are capable of handling many different types of marketing tasks. From social media to lead generation to email marketing, a good VA will be able to help you attract new business while you’re out shooting. Do you need help updating your website, or maybe you haven’t gotten around to building a website yet? A virtual assistant is the perfect person to help you with those marketing items that you know are necessary, but always seem to make their way to the back burner.

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Photo Editing

This is one arena of the business where a VA can make a huge difference. Turning raw images into top-class marketing material is time-consuming work. Many photographers choose to work with real estate photo editing companies that offer quick turnaround time and quality results. Others choose to hire a virtual assistant or team of virtual assistants that are purely dedicated to photo editing.

Whether you choose to hire a VA to manage your post-production needs or physically do the editing work themselves, VAs are a great resource when it comes to offloading the photo processing side of your business.

General Administration

When you work with a VA, you can delegate them to manage your schedule, book your next shoots, answer calls from clients, respond to customer service emails, and even help you to pay your bills and send out invoices. Allowing you to hand off all of the daily operational tasks so that you can focus on what you do best, taking photos.

As the relationship deepens and you get more comfortable with each other, your VA can take on more and more of the tasks that have been preventing you from producing the kind of work you know you could be creating. These are just a few examples of how other professional photographers work with virtual assistants. There are no hard and fast rules that you have to follow. All you need to know is what areas you need help with and how to communicate clearly with your VA – the rest is completely up to you.

How Do I Hire a Virtual Assistant?

Hiring the right VA can feel overwhelming if you don’t know where to look. The good news is that there are dedicated agencies out there who have been doing that kind of work for a long time and can help match you with the right person for your specific needs.

For instance, PhotoUp offers a network of capable Virtual Assistants who are able to work immediately in any number of roles. These are bright, tech-savvy, flexible young people who have a great work ethic and are eager to learn new skills.

To find out more about how PhotoUp can help you find the right virtual assistant for you, get in touch today. Our simple onboarding process makes sure that you’re matched up with the right VA, that the terms of the agreement are suitable for both parties and that the relationship gets off on the right foot.

There are outstanding opportunities for photographers all across the United States to succeed in the world of real estate photography. As the Work From Home movement gathers steam across the nation, more and more professionals are looking to exit major cities and casting their eyes towards smaller towns where real estate is booming.

For photographers with a good eye, there’s never been a better time to get into real estate photography. Once you’ve mastered the art of photographing homes, then you should definitely consider adding some additional services to your portfolio. There are additional services that aren’t time-consuming and allow you to maximize the value of your time while you’re on a shoot.

But be aware that you’re getting the job first and foremost because of your photography skills. Focus on the photos before adding additional services that are an extra bonus for landing the job.

Additional Real Estate Photography Services

For a small investment of time and money, you can start offering your clients a number of options that are well suited to today’s digital marketing landscape, for instance:

• Drone/Aerial Photography
• 3D Photography / Virtual Tours
• Floor Plans
• Single Property Websites
• Virtual staging

The good news is that there is a lot of educational content on the web that will show you exactly what you need to do to become proficient in offering those services. Three of the best resources for more information on real estate photography services are listed below.

Armed with additional knowledge, you can partner up with a real estate photo editing service that takes over most of the hard, time-consuming work of processing and editing and lets you, the photographer, focus on the creative aspects of the business.

• The PhotoUp Blog
• Photography For Real Estate
• Shooting Spaces Podcast

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3D Photography / 3D Virtual Tours

The only downside is that most of the additional services you will be offering don’t require a great deal of creativity. For example, 3D photography or virtual 3D tours are achieved through a hi-tech camera and sophisticated software. All you need to do is position the 3D camera in the right place, click the button on the app and let the camera do its thing for the next few minutes.

Floor Plans

Floor plans also require the right visual tools and technology to produce good results. Some services allow you to map out the entire floor plan of a house using your iPhone, while others will have you provide a drawn sample of the floor plan so that they can convert it into a visually appealing 2D or 3D rendering.

Single Property Websites

Single property websites are a bit simpler. Once you’ve chosen a template for your single property website, all you’ll have to do is add the house information, realtor information, and media and then you’re ready to send it off to your client. Most property websites cost somewhere from $10-15 and you can sell them to your clients for $30-50.

Drone Photography

Drone photography does require more involvement and creativity. For drone photography, you need to obtain an FAA 107 Certificate in order to operate a drone in the U.S. The good news is that it’s very affordable and easy to do. The creativity comes in when you’re lining up your shots. Determining the correct height, angle, lighting, and wind speed, and direction all come into play when you’re working with aerial photography.

Virtual Staging

Virtual staging can be as hands-on as you want it to be. For example, some services allow you to pick the furniture and actually place it inside of the room yourself. More advanced services, like PhotoUp’s virtual staging, let you pick a furniture set or individual furniture pieces and then have their team of editors place, edit, and even remove clutter from the original image. Within 24-48 hours, you’ll receive back a final virtually staged image that looks 100% realistic.

Videography

The most creatively challenging of all of these additional services is video. That requires a great deal of time and equipment and knowledge to get it right. You should think and long and hard about how much time and energy you have available before offering video services to a realtor.

Adding Real Value for Realtors

With a little bit of time and effort, you can start to offer these services to your clients and add significant additional revenue to your business. The fact of the matter is this… if you don’t offer it, the realtor is simply going to go ask someone else to do the job. You’re there on-site, so if you don’t do the additional work, then you’re just leaving money on the table.

Do it right and you’ll have paid back the investment in time, knowledge, and equipment within a few months and you’ll be making more money without having to drive around to multiple locations to earn it.

But remember this… these additional services are not going to get you new clients. You still need to apply most of your time and creativity to the business of superior real estate photography if you’re going to succeed.

As real estate photography guru Brian Berkowitz says on his Shooting Spaces podcast “Your photography is going to bring clients to you. The rest is a bonus.”

Don’t give your valuable client a reason to go and hire another photographer. Partner with PhotoUp today, and discover how we can help you add additional services to your business, and get your photos looking better than ever before.

Starting a new business has never been easy. But starting one in 2020 can feel overwhelmingly tough. But the good news is that real estate photography is booming, and so are ‘online first’ businesses. So if you’ve ever Googled ‘How to become a professional real estate photographer?’, you’ve come to the right place!

You can start right away, with minimal risk, and build a thriving real estate photography agency in just a few short days, or even hours, if you have the right equipment.

How to start a real estate photography business

What do you need to get started? As a photographer, all you need is:

• A DSLR camera
• Flash and tripod
• Good internet connection
• Reliable transportation
• Photo editing skills OR a real estate photo editing partner

It goes without saying that you need to be a good photographer as well. (That’s the hardest part to learn and master) But if you’ve put in the time to learn photography, then you’ve already won at over ½ the battle!

Real Estate Photography Business Tools

Of course, there’s a lot more to running a business than just taking good pictures. Even great photographers fail if they don’t understand that.

Let’s go through a list of some of the tools you will need to start a real estate photography business.

Website

It’s never been easier to get a beautiful, fully functional website up and running. You can even find a website builder with templates built specifically for photographers where simplicity and high-quality images are valued. Take a look at what’s available at Folio Websites when you’re ready to get started.

Real Estate Photo Editing Services

You’re going to need to do a lot of real estate photo editing, retouching, and post-processing if you’re going to reach the standard you need for today’s real estate clients. Not to mention, as you get busier and busier, you’ll quickly find that shooting 2 to 3 homes in one day can make for a long night of photo editing.

The good news is that it’s easier than ever to learn photo editing skills or hire a real estate photo editing company. Simply sign up with a company like PhotoUp where professional editors are on hand to take care of all your real estate photography post-processing needs. You simply upload your photographs, add any specific editing instructions, and they take care of the rest. Your photos are delivered back to you, fully edited, and ready to send to your clients the next day!

Virtual Assistant

There are lots of tasks that need to get done when you’re running a business. Delivering images, sending invoices, scheduling shoots, communicating back and forth with clients, etc. But in order to continue to grow, you really need to be out there visiting realtors and taking more pictures. Make use of a virtual assistant to keep your business running: someone who is online and who you hire for a certain number of hours a day to take care of your admin tasks. Find out more about Virtual Assistants right here.

Real Estate Photography Marketing Tools

Real estate photographers today need to be able to do more than just take great pictures.There are a number of other skills that make you valuable to realtors and will help you build the kind of business that is scalable, relevant, and most of all, profitable.

Single Property Websites

These standalone websites are the perfect way to help sell a property. With just a few clicks (and some great photos), you can create an entire website dedicated to marketing a property. These are great for luxury listings or making a listing stand out among the pack.

Virtual Staging Services

Learn how to digitally add furniture to your pictures to create a perfectly staged image. All you need is to upload a good quality photo of an empty room, then you can select furniture from a variety of styles, share your selections with the design team and wait for high-resolution, beautiful marketing images that will be sent back to you in just 24 hours.

Floor Plans

These are a great way for prospective buyers to get a better understanding of the layout of a property. Learn how to create a sketch that can be easily translated into a 2D or 3D floor plan which can be added to your listing or uploaded to a single property website.

3D Tours

Let clients feel what it’s like to walk through a property without having to physically be there with the help of a 3D Tour. As a real estate photographer, you can capture and upload visual data which is then processed into a 3D tour that will blow your realtor clients away. Companies like Matterport and iGuide are great choices for 3D Tour providers with amazing technology, support, and customer service.

As you can see, there’s a lot more to being a 21st century real estate photographer than simply photographing properties. You need to master the real estate marketing tools that are out there, and keep on adding value for the realtors you service. By embracing these tools, you can evolve from a real estate photographer, to a real estate marketing professional.

Reach out to PhotoUp today and find out the many ways that they can help you start your new real estate photography career.

Virtual staging has changed the real estate industry, for the better. Realtors today understand that their listings are competing with many other forms of media to win the attention of prospective buyers. Chances are they’re scrolling through their phones when they see your listing in their social media feed. That’s your one chance to make a great impression, so you need to maximize your opportunity. That’s why photographers are turning to virtual staging to transform empty rooms into warm, welcoming homes that people can visualize living in.

Virtual staging is rapidly becoming a skill that every real estate photographer needs to be able to offer a client – whether they do it on their own or through a partnership with a virtual staging company.

Competition in Real Estate Photography is Increasing

As the market gets tighter and the economy contracts, there is naturally more and more competition to provide great real estate photos for every single listing. Photographers are starting to do more work for less pay, driving down their margins, and forcing them to find new products and services to offer their agents. Sooner than you’d like, it’s going to be harder and harder for photographers and agents alike to settle for photos of empty rooms when the competition is offering virtual staging, floor plans, single property websites, and a walkthrough video on every single home that they are selling.

As a real estate photographer, it’s time to offer more products and services above and beyond your standard photos, or else you risk getting left behind.

Professional Real Estate Photos are Not Enough

As a real estate photographer, having the ability to offer virtual staging provides value to your clients, additional revenue to your bottom line, and a potential edge over your competition. By virtually staging a room you are taking a huge burden off the real estate agent who no longer has to worry about staging the property in order to generate usable images for marketing.

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Four New Real Estate Marketing Services You Can Offer

There are four additional services that today’s real estate photographer needs to be able to offer to their clients

1. Virtual Staging: This is the art of taking a good photo of an empty room, then adding virtual furniture, plants, and accessories to it to give it a welcoming look. The virtually staged image is then rendered into a high-resolution image with additional editing techniques to enhance the shading and lighting, making it look as realistic as possible.
2. Floor plans: Serious buyers want to be able to know the dimensions of a property before they buy. As a photographer, you can go the extra mile and fulfill that need for your client by creating a 2D or 3D floor plan that they can share with a prospective buyer.
3. Single Property Websites: More and more agents want to display their assets on a single property website that showcases all the features of the home in an exclusive online setting. If you have the ability to build single property websites for your clients, then you are one step closer to securing more work. Choose a single property website company that allows you to upload photos, floor plans, amenities, descriptions of the property, maps, neighborhood information, and includes lead capture forms to help your agents make the sale on their listings.
4. Walk Through Videos: With the dramatic changes taking place due to COVID-19, more and more real estate agents are looking to virtual marketing to help sell the home without increasing additional exposure and foot traffic through the home itself. Walkthrough videos are quickly becoming a great tool for agents to use in order to give potential buyers a personal perspective of the home, without ever having to step foot inside.

It’s vital for real estate photographers to start adding extra products and services in order to keep up with changing technologies, economies, and demand.. Let the photographs be your starting point – then keep adding extras that make your client’s life a little easier and/or adds more value. The more value you add, the more loyal they will become.

Take the time to research and select great outsourcing partners so you can evolve from simply being a photographer to being a real estate marketing agency.

To get started with a photo editing and virtual staging service that will help transform your business, sign up with PhotoUp today.