In this article you’ll discover the relative costs of real estate photo editing and which locations are the most affordable.
The real estate market is on fire in 2021 and competition for market share amongst realtors has never been more fierce. Digital marketing of new listings in the central battleground and great photos are at the heart of it all. Stunning photos can sell a property as nothing else can, so it’s no surprise that real estate photo editing is a huge growth industry right now.
Images need to be perfect and convey all the potential and beauty of a property. Often that means careful editing of the photos; adjusting the colors, adding or removing furniture and objects, fixing verticals, and hundreds of other tasks that are too complex for an ordinary realtor to accomplish.
Real estate photo editing services such as PhotoUp work with clients around the world and offer an online portal for clients to log in and upload their images. Simply upload the photos you want to fix, make a few comments or suggestions, and sit back and wait for the final edits to be delivered in under 24 hours.
Real estate photo editing services usually employ teams of young, tech-savvy professionals in places like India, Malaysia, and the Philippines to do the work and produce high-res, beautiful images. These locations are perfect because they have highly skilled populations, solid internet infrastructure, a great work ethic, and critical cost savings.
Cost of Real Estate Photo Editing
The cost of real estate photo editing services varies slightly, depending on the location and quality of the editing service.
Below is a price range for 2021 that gives you an idea of the cost you will likely pay per image (prices are based on a standard HDR image):
- Philippines = $0.60-$1.00 per image
- India = $0.40-0.80 per image
- Vietnam = $0.50-$1.00 per image
- US = $2.00-$5.00 per image
* Prices vary depending on the quality, turnaround time, and premium editing add ons such as object removals and image enhancements.
In our experience, the best solution is one that makes use of a US-based head office and a regional service center overseas. In that way, you get the best of both worlds in terms of cost savings and customer support.
Best Value for Real Estate Photo Editing
As you can see from the list above, India typically offers the cheapest real estate photo editing services while a U.S. editor will likely be the most expensive. But when it comes to getting real value for money, we believe that the Philippines has the perfect mix of quality, cost, and customer service.
There are a number of reasons for this. Firstly, the country boasts a well-educated, young, and tech-savvy population who value the outsourcing model and are excited about the work. They are quite comfortable with working unusual hours (the “graveyard shift” is commonly from 10:00 pm to 6:00 am local time) to accommodate for the different time zones of US-based clients.
Secondly, the country has a deep, close bond with the United States, and culturally they have grown very similar. Practically, that means that communication is easy between Filipinos and Americans. English is typically used and taught in schools, and most Filipinos are very familiar with reading, writing, and speaking English, both at work and at home. This is in contrast with, for example, India, where English speaking and writing might not be as prevalent.
Lastly, the relative strength of the US dollar versus the Filipino peso makes the Philippines a very attractive opportunity for US real estate photographers to get great work at affordable prices.
PhotoUp has spent years working in the Philippines, building a strong presence on the ground there. Although there are certainly cheaper editing options out there, we feel that the combination of quality, speed, software, and price make the Philippines and specifically PhotoUp, one of the best options for real estate photo editing services.
Sign up for your free account today and let us take your real estate photo editing to the next level.