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Are you a real estate photographer or an agent looking to learn more about visual marketing to maximize the exposure of your next listing? Then, this article is for you!

97% of homebuyers start their search for a property online. Visual marketing is an essential part of selling a home, as it’s what will draw potential buyers in and give them their first impression.

From professional real estate photography to eye-catching 3D virtual tours, virtual staging, and interactive floor plans, there are so many creative ways that you can leverage visual content when selling a house. 

In this post, we’ll cover why visuals are such a powerful and important component in the success of any real estate sale and how you can use them effectively.

Let’s dive in!

What Is Visual Marketing?

What Is Visual Marketing?

Visual marketing has become an essential tool for real estate photographers and agents looking to stand out from the competition. 

No surprise, studies show that visual content, such as high-quality and engaging images and videos, is more likely to catch people’s attention than plain text alone.  

For example, the recent COVID-19 pandemic has sparked a surge in home walk-through videos and virtual tours.

Additionally, 73% of homeowners say they are more likely to list with a real estate agent who uses video. And 403% more inquiries are driven from listings with video. 

Also, 83% of buyers said pictures are very important in helping them choose which homes they will visit. And 61.3% of brokers believe high-quality photography is ‘crucial’ for selling homes.

That’s why visual marketing is a great way for businesses in the real estate industry to engage their target audience and market their properties.

It can help them reach potential clients more dynamically. As well as make their message memorable, increase engagement and social media shares, and ultimately get more leads. 

Needless to say, visual marketing is an invaluable asset when it comes to growing a successful real estate business!

The Importance of Visuals in Increasing Sales

Visual Marketing

In 2022, 90% of people discovered new brands or products via YouTube, making visuals a powerful tool when it comes to discovering new brands, and boosting engagement and sales. 

Research has found that potential buyers respond more enthusiastically to visual content than plain text, with pictures creating an immediate and meaningful connection between people. 

For instance, social media platforms such as Instagram and Pinterest heavily leverage visuals in their advertising strategies – and for a good reason. 

When used strategically, visuals can help marketers to empathize with their target audience and create content that resonates deeply. 

Visuals not only tender the potential for storytelling but also provide an effective platform for capturing wider attention. They also help to present a property better. 

Real Estate Marketing Visuals (Top 4 Most Powerful Visuals)

By incorporating visuals into marketing campaigns, real estate photographers and agents can increase engagement, build brand awareness and ultimately drive more sales.

That said, here are 4 powerful visuals to help you effectively market real estate:

1. High-Quality Real Estate Photography Is Crucial to Capture Buyers’ Attention

High-quality real estate photography is essential for capturing buyers’ attention and showcasing a property and its full potential.

Without great photography, potential home buyers and agents may miss out on what makes a home special. This can be everything from high-end finishes to high ceilings that make a space feel expansive and extra attractive. 

Great photography sells more homes because it captures all the unique features in high definition so people can appreciate the details that make a space special. 

Furthermore, top-notch real estate photos are an opportunity to further engage with prospective buyers through high-impact visuals, which can boost interest and help sell a home faster at a higher price. 

Investing in high-quality real estate photography ensures that your listing stands out and captures buyers’ attention, leading to more buyer interest, higher offers, and ultimately selling a home faster.

2. Property Websites Can Increase Online Traffic

Virtual Marketing
Single Property Website by PhotoUp

Having an eye-catching website design and access to effective SEO tools can make a huge difference in establishing a successful online presence and marketing your listing. 

A single property website will help your listing stand out from the competition not only for its excellent design but also for its ability to capture more leads through simple contact forms and clear “Request Showing” CTA buttons. 

With single property websites, you get to:

  • Showcase more photos
  • Add videos and virtual tours
  • Include detailed descriptions
  • Optimize your listing for search engines
  • Use a unique URL for each listing
  • Integrate all popular social media networks
  • Build brand awareness using your company logo and photography
  • And much more.

Overall, they can be the single greatest factor in attracting attention and increasing online traffic. 

Modern and user-friendly tools and a unique URL with the property’s address also provide SEO benefits, boosting organic rankings in search engines to drive more traffic. 

Additionally, using lead capture forms with smart features such as having leads fill in the preferred locations of their home search and easily download digital flyers encourages user participation and ensures a higher conversion rate. 

Real Estate Flyers by PhotoUp
Real Estate Flyers by PhotoUp

Plus, seamless social media integration makes your property website super easy to share on all social media networks. 

In other words, investing in an attractive single property website for each listing can help you get more leads from organic search, showings, and faster sales.  

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Real Estate Photo Editing

PhotoUp is the end-to-end business platform for real estate photographers.

3. Virtually Staged Photos Can Help Sell a Vacant Property Faster

Vacant homes are typically harder to sell and stay on the market for longer. In fact, recent research shows that vacant homes sell for an average of $11,306 less and spend six more days on market compared to staged and virtually staged homes.

Virtual staging is a unique and increasingly popular technique that allows real estate photographers and agents to transform vacant and unfinished homes into warm and inviting homes. 

This not only helps draw potential buyers in, but it also helps buyers visualize living in the space. 

Real estate photographers and agents are able to pick photo-realistic furniture and other items that fit with the design of the home, without having to move any actual furniture onto the property. 

The virtual staging process is one of convenience with a quick turnaround of 24-48 hours and results that can speak volumes when trying to attract buyers and sell homes fast. 

Plus, virtual staging is about 97% cheaper than traditional home staging, which can cost anywhere from $600 to $10,000 per listing for furniture rental and hiring a professional stager. 

Overall, this cost-friendly solution has become a beneficial tool in the real estate world, providing virtual imagery that speaks more than a thousand words!

4. Virtual Tours and Videos Create a More Interactive & Engaging Experience

Creating engaging and interactive virtual tours and real estate walk through videos can be a great way to get your promotional content seen by more people and offer buyers a more comprehensive view of the property. 

You don’t need to be a professional videographer to make effective real estate videos or 360 virtual tours – all you need is some basic knowledge of the real estate market and how to use today’s technology. 

Or, you can simply take the help of a professional real estate marketing business like PhotoUp to create engaging and interactive videos and virtual tours.

Utilizing real estate walk-throughs, virtual tours, and other creative solutions like drone video footage, can help you create stunning visuals that will draw in viewers and give them a more immersive experience. 

Even simple edits and effects, as well as adding audio narrations, can help enhance real estate videos and make them even more engaging for potential clients. 

Surprisingly, only 9% of agents create real estate videos so this is your chance to stand out from the crowd and beat the competition!

The Ultimate All-in-One

Real Estate Photographer Business Platform

Grow a successful real estate photography business with PhotoUp.

PhotoUp – Your Real Estate Marketing Partner

If diving into visual marketing on your own feels overwhelming and you rather focus on interacting with clients and being out on the field shooting or selling more properties, PhotoUp can handle all your real estate marketing needs.

With over a decade in the industry and hundreds of professional photo editors in the U.S. and the Philippines, PhotoUp can help you create stunning real estate visuals at affordable rates

PhotoUp is a one-stop shop for real estate marketing and offers the following services:

We have everything you need to professionally market real estate under one roof!

House Portrait by PhotoUp
House Portrait by PhotoUp

With an innovative real estate marketing partner and the right tools to help you, you’ll be selling more properties and gaining clients faster than ever before.

So, what are you waiting for?

Sign up for a free PhotoUp account today, and find out how we can help your real estate business ride the visual marketing wave. For a limited time, we even offer you 10 free edits when you sign up!

We hope this post helped you learn about the importance of visual marketing for real estate. If you enjoyed this post, you may also want to check out the following resources:

Stina Pettersson

Professional Blogger

Stina is an entrepreneur, digital marketer, and professional blogger who's passionate about real estate photo editing, being outdoors with her pup, and sweaty gym sessions. She loves the written word and has been writing for publications like Forbes and Thrive Global. Originally from Sweden, she's called South Florida her home since 2013.

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