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The world of real estate photography is a highly competitive one, and one way to stand out is through social media. With social media platforms like Instagram and Pinterest showcasing stunning visuals, it has become a powerful tool for real estate photographers to promote their work and reach potential clients. 

But to truly excel on social media, it is essential to elevate your photography and photo editing skills.

In this blog post, we share 6 tips on how to take your real estate photography to the next level on social media.

4 Tips to Capture Great Real Estate Photography

Before we show you how to elevate your photos in post-processing, let’s first take a look at 4 tips to help you capture great real estate photography.

1. Invest in Quality Equipment

elevate your real estate photography on social media

The first step to capturing great real estate photography is investing in the right equipment. 

A high-quality camera and lens will help you take beautiful and clear photos that stand out on social media. 

Our top picks of cameras are:

For more details, you can visit our blog post on the best cameras for real estate photography.

Additionally, investing in a tripod, external flash, and editing software can help you add the finishing touches to your photos and make them truly impressive.

2. Focus on Composition

elevate your real estate photography on social media

Composition is key when it comes to real estate photography on social media. Before you take your shot, take the time to plan out your composition. 

Consider the placement of furniture, lighting, and other decorative elements in the room. Try different angles and perspectives to capture interesting shots that showcase the space. 

Remember, the goal is to capture photos that are visually stunning and that evoke an emotional response in viewers.

3. Lighting is Everything

Lighting is an essential element of real estate photography. 

When shooting interiors, it is important to use natural light and avoid harsh shadows. You can also add additional light sources like lamps or external flashes to improve the lighting in the room. 

elevate your real estate photography on social media

When photographing exteriors, consider the time of day and the direction of the sunlight. The golden hour before sunrise and after sunset can be a great time for capturing stunning photos that showcase the exterior of a property.

4. Build a Strong Online Presence

elevate your real estate photography on social media

Finally, it is essential to build a strong presence on social media if you want to elevate your real estate photography. 

Be consistent in your posting and focus on creating high-quality content that resonates with your audience. 

Use appropriate hashtags and tags to increase your reach and engage with your followers by responding to comments and messages.

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6 Tips on How to Elevate Your Photography on Social Media

As a real estate photographer, you understand the significance of capturing the interest of potential buyers and sellers with captivating images. 

In today’s world, where social media is an integral part of our daily lives, it is vital to showcase your real estate photos in creative ways that set you apart from the competition.

Here are 6 tips on how to edit and elevate your real estate photography on social media.

1. Virtual Staging

According to a NAR (National Association of Realtors) study, 82% of buyers’ agents agree that staging makes it easier for buyers to envision a property as their future home. 

The key is to make it possible for potential buyers to visualize themselves living in the home and see its full potential.

But let’s face it, traditional staging is costly and time-consuming. That’s where virtual staging comes to the rescue! 

Not only is it about 97% cheaper than traditional home staging but it also allows you to effortlessly enhance your property images by adding realistic virtual furniture, decor, and art to empty rooms. 

It allows you to transform ordinary photos into stunning spaces that will captivate potential buyers. 

Overall, virtual staging creates highly realistic images of a given space by changing such things as:

  • Flooring and carpeting
  • Paint colors and wallpaper
  • Window treatments
  • Furniture, decor, and wall hangings 

Additionally, it can also be used to declutter images, make virtual repairs, or improvements to the landscaping. For more details, check out our tutorial on how to virtually stage a room in less than 5 minutes.

2. Twilight Photography

Twilight photography allows you to capture the captivating beauty and ambiance of a property during the enchanting golden hour. 

It creates a soft and warm glow, exuding elegance and sophistication. 

With the use of real estate photo editing techniques, you have the power to enhance the colors and infuse a touch of magic into every image, elevating its appeal. 

Twilight photography brings to life the exquisite beauty of outdoor spaces, showcases the tranquility of indoor environments, and brilliantly portrays the elegance of luxury properties.

To learn more, you can check out our blog post on how to edit twilight real estate photos in Photoshop.

3. 360 Virtual House Tours

360 virtual house tours are an innovative approach to showcasing properties in a truly immersive way. 

With just a few clicks, potential buyers can explore every nook and cranny from the comfort of their own homes. But why stop there? 

By harnessing the power of real estate image editing, you can take your tours to the next level.

For instance, you can enhance the color, sharpen the edges, add a floor plan, and bring the utmost clarity to each image, delivering an unparalleled and lifelike experience.

4. Aerial Photography

You can now effortlessly capture captivating aerial views of properties, thanks to technological advancements.

Aerial photography using drones has gained immense popularity for showcasing the property’s landscape and environment in an unparalleled way. 

Plus, with real estate photo editing, you have the power to create stunning overlay graphics, emphasize key features, and add creative elements like labels, graphics, and lines, resulting in exceptionally appealing aerial images.

5. HDR Editing

As a real estate photographer, you’ll often come across the term HDR, which stands for High Dynamic Range. 

This powerful editing technique allows you to capture every detail of a property image, from the subtle highlights to the deep shadows, resulting in stunning and lifelike visuals. 

To achieve this effect, you’ll capture multiple images at different exposures and merge them into one final image. 

This blending process can be done manually using Photoshop or with the assistance of helpful tools like:

By mastering this technique, you’ll be able to create engaging and eye-catching photographs that truly showcase the property’s beauty.

6. Object Removal

Removing unwanted objects from your images can truly enhance the appeal of a property. It’s all about presenting the home in its best light, especially when you’re looking to sell it.

When you declutter your photos, you create a sense of space, cleanliness, and overall appeal that can catch the eye of potential homebuyers. 

This technique allows them to focus on the property’s unique characteristics, such as its layout, architecture, surroundings, and decor.

You can remove unwanted objects either manually during the photo shoot or in post-processing. To see how, visit our blog post on how to remove unwanted objects in Photoshop.

Final Thoughts

To recap how to elevate your real estate photography on social media, photo editing techniques can really make your social media posts pop! 

They help your properties stand out and catch the eye of potential buyers. These six creative ways are just the start of what you can do with real estate image editing and make your images shine on social media. 

They let you showcase your properties in the most innovative and immersive ways imaginable. 

More Than Industry Leading

Real Estate Photo Editing

PhotoUp is the end-to-end business platform for real estate photographers.

Elevate Your Real Estate Photography With PhotoUp!

When it comes to creating stunning images, remember that quality images can make a world of difference. 

If you’re a real estate or architectural photographer, investing in professional real estate photo editing services can help you achieve your desired results. 

That’s where PhotoUp comes in! 

They are an excellent option for photographers looking for an affordable yet highly skilled photo editing service. With offices in the US and the Philippines, PhotoUp offers a full range of services to cater to all your photo editing needs, including:

  • Brightness and color correction
  • Vertical lines adjustments
  • Advanced object removal
  • Day-to-dusk conversion and Twilight editing
  • Lawn greening and sky replacements
  • HDR editing
  • Manual blending
  • Flambient editing
  • And much more!

And it doesn’t stop there…

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PhotoUp Custom House Portrait
PhotoUp Custom House Portrait

On top of that, PhotoUp is a complete one-stop shop real estate marketing firm and also offers additional services like:

PhotoUp’s team of editors can handle any editing job — big or small, complex, or simple. And our pricing is also affordable, with most photo editing services starting at only $1.10 per image depending on your subscription. 

All you need to do is sign up for a free PhotoUp account, place your first order, and your professionally edited images will be delivered back to you in less than 24 hours.

PhotoUp Real Estate Photo Editing Uploader

To see how easy it is to get started using our software, you can check out our real estate editing uploader demo:

It’s as easy as 1-2-3!

Sign up for a free PhotoUp account today, and give PhotoUp’s professional real estate photo editing service a try. For a limited time, we even offer 10 free edits when you sign up for an account!

We hope this blog post provided you with some valuable tips on how to elevate your real estate photography on social media. Before you go, you may also want to check out some related resources:

Stina Pettersson

Professional Blogger

Stina is an entrepreneur, digital marketer, and professional blogger who's passionate about real estate photo editing, being outdoors with her pup, and sweaty gym sessions. She loves the written word and has been writing for publications like Forbes and Thrive Global. Originally from Sweden, she's called South Florida her home since 2013.

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