Table of Contents

The real estate industry has been booming over the past decade, and with the help of professional real estate photographers, selling and buying homes is now easier than ever before.

While the demand for high-quality real estate photography continues to grow, so does its partnered industry – the real estate photo editing industry. 

In 2024, photo editing will be an essential component of real estate photography, with new techniques and software shaping the way properties are captured and marketed. 

In this blog, we’ll discuss the top 8 real estate photo editing industry trends that will dominate the industry come 2024.

We’ll also cover why professional photo editing will be critical to selling homes and the best way to ensure you’re staying up-to-date with industry trends.

Let’s dive in!

Why Professional Photo Editing Will Be Critical in 2024

As a real estate photographer, you understand the importance of captivating homebuyers online.

In today’s digital age, potential buyers rely heavily on property listing sites to gain insights into homes before reaching out to the seller or agent.

That’s why professional real estate photo editing has become crucial in selling properties, and this trend isn’t going away any time soon. 

Studies show that listings with high-quality and expertly edited images receive a staggering 118% more online views and can sell up to 50% faster. In other words, stunning visuals have the power to captivate potential clients and spark their interest.

Pictures Speak Louder Than Words

When it comes to attracting buyers, pictures speak louder than words and numbers. Through skillful editing, imperfections are eliminated, and the images are enhanced to highlight the property’s selling points. 

Moreover, post-processing techniques allow you to seamlessly incorporate furniture or home appliances, elevating the overall appeal of the space.

So, investing in professional real estate photo editing is a surefire way to elevate your real estate listings and stand out in a competitive market.

With this in mind, let’s take a look at the current and future industry trends in regard to real estate photo editing.

Top 8 Real Estate Photo Editing Industry Trends in 2024

Here are the top 8 real estate photo editing industry trends to pay attention to in 2024.

1. Increasing Applications of AI 

Increasing Applications of AI 

Artificial intelligence (AI) and machine learning are already transforming various industry sectors, and real estate photo editing is no exception. 

In 2024, we can expect to see a rapid rise in the use of AI editing tools in real estate photography. 

These tools allow photographers and agents to automate tasks such as color correction, background removal, and image enhancement. 

As a result, they help save time, improve efficiency, and enable photographers to achieve consistent quality across a large number of images.

For tips on useful AI tools, check out our blog post on the most helpful AI real estate photo editing tools.

2. Aerial Photography

Thanks to the surge in drone technology, aerial photography has quickly become an essential component of capturing real estate properties. 

With a bird’s eye view, potential buyers can gain a better understanding of property size, layout, and overall features. 

Additionally, the neighborhood is often more important than the property itself when it comes to buying a home. In fact, 81% of Americans value the location of their home over the size.

In the future, we expect to see more advanced drone technology and editing software that will allow photographers to capture high-quality aerial footage with even greater ease.

To learn everything you need to know about aerial photography, visit our ultimate guide to real estate drone photography.

3. HDR Photography

HDR (High Dynamic Range) photography is a technique that takes multiple photographs of a single scene at different exposures. 

These exposures are then combined to create a final image with a greater dynamic range than what is possible with a single shot. 

The main goal is to produce a range of luminance similar to that perceived by the human eye. Or simply speaking, capture and show all the details in a photo.

In the coming years, HDR photography will continue to dominate the industry, giving real estate photos a more realistic and polished look.

To get an introduction to the editing process of HDR, you can visit our blog post on how to edit HDR photos for real estate photography.

4. Virtual Staging

Virtual staging is already making a splash in the industry, and it’s only going to become more popular in the coming years. 

Using photo editing software, real estate photographers and agents can stage a space virtually, without ever having to set foot in the property. 

This means that vacant properties can be transformed into furnished and decorated homes, making them more appealing to potential buyers.

But it doesn’t stop there…

Virtual staging technology can also be used in order to:

In addition, the costs associated with traditional staging and cleaning for an open house no longer make practical or financial sense.

Virtual staging is up to 97% cheaper than regular home staging, which is a huge deciding factor in continuing to use this modern technology in 2024.

Have You Ever Thought To

Outsource Photo Editing?

Try it today with 10 free edits from three professional photo editors.

5. Virtual House Tours

Next, 360-degree virtual tours will continue to grow in popularity as a way to give potential buyers a fully immersive experience of a property. 

Consider these recent statistics:

  • 50% of buyers preferred virtual tours over photography alone when searching for homes for sale
  • And 67% of home buyers said they want a virtual tour when looking at a listing

With virtual reality and other advanced technologies, buyers can feel as if they are physically walking through a home, allowing them to make informed decisions without ever leaving the comfort of their own homes.

6. Floor Plans

Floor plans for real estate offer an appealing and informative visualization of a property’s room sizes, space flow, and distinctive features. 

PhotoUp 2D Flooor Plan
PhotoUp 2D Flooor Plan

These floor plans serve as a valuable tool for buyers, providing context to listing photos and helping them assess the suitability of a property. 

Recent statistics show that:

  • 64% of home buyers want to see floor plans on a listing
  • Floor plans on listings are viewed 7.5 times more frequently than maps
  • Listings with 3D floor plans, on average, spend 50% less time on market
  • 51% of buyers say that floor plans were helpful in their decision-making process

As you can see, floor plans are a valuable tool when home buyers are looking for their dream home, and this trend is likely to continue in 2024. 

7. Advanced Color Correction

Color correction is an essential component of real estate photo editing, as it helps to enhance the natural colors of a property while creating a cohesive and beautiful look. 

In the coming years, we can expect to see more advanced color correction tools that will allow photographers to achieve even greater results through techniques like adjusting hue, saturation, and brightness levels.

8. Twilight Editing

Did you know that using twilight photography as the main photo for a listing can increase views by an average of 76%?

Twilight photos are taken at the perfect time of day—the golden hour—just after sunset or at sunrise, and they can make all the difference in the final presentation of a property. 

They are unique and visually stunning, making a property look more appealing than others on the market.

Here are some reasons why twilight editing will continue to be a hot industry trend:

  • Helps a property photo stand out from the competition
  • Creates a memorable impression
  • Adds a sense of luxury to your images
  • Perfect for highlighting exterior and interior lighting
  • Offers a better view of the property
  • Highlights distinctive architectural elements
  • Overall, creates captivating images that draw people’s attention to the listing

By utilizing twilight editing, you can make your real estate photos stand out from the rest, create a lasting impression on potential buyers, and attract more inquiries about the property. 

To learn more about this powerful editing technique, check out our guide on how to edit twilight real estate photos in Photoshop

Stay on Top of the Photo Editing Trends With PhotoUp!

As we move towards 2024, the real estate photo editing industry will continue to evolve and improve, providing photographers with even more advanced tools and techniques that will help them capture stunning images of properties. 

By staying up-to-date with these latest trends, photographers can stay ahead of the competition and provide their clients with the most exceptional services possible. 

To ensure your real estate photography conforms with the latest industry trends, partner up with PhotoUp!

With over a decade in the industry, PhotoUp employs several hundred photo editors in the Phillippines and worldwide.

No matter what kind of editing you’re looking to outsource, PhotoUp’s professional editors will make sure your photos are of the highest quality.

We can help you with the following issues:

  • Image correction and enhancement
  • Color and tone adjustments 
  • Window masking and glare reduction
  • Clutter and object removal
  • Line and angle corrections
  • Improper exposure levels
  • HDR editing
  • Harsh shadows, lack of light, etc. 
  • And much more!

You’ll be impressed with PhotoUp’s quality, service, and affordable pricing

The Ultimate All-in-One

Real Estate Photographer Business Platform

Grow a successful real estate photography business with PhotoUp.

More Than Just Photo Editing

PhotoUp Real Estate Photographer Websites
PhotoUp Real Estate Photographer Websites

Plus, PhotoUp offers more than just photo editing. We also offer additional real estate marketing services such as: 

We have everything you need to enhance your photography and market real estate in one user-friendly platform!

Easy & Quick Ordering Process

Getting started using PhotoUp’s real estate photo editing service is super easy.

All you need to do is sign up for a free PhotoUp account, upload your images, provide instructions, choose export settings and turnaround time, and download your edited images!

PhotoUp Real Estate Photo Editing Uploader Demo

Check out our real estate photo editing uploader demo to see how easy it is to get started:

And that’s it! So, don’t wait, get started today!

Sign up for a free PhotoUp account and ensure the highest quality real estate photo editing that will impress your clients! 

Best yet, for a limited time, we even offer you 10 free edits when signing up for an account.

We hope this blog post gave you an idea of the coming real estate photo editing industry trends for 2024. Before you go, you may also want to check out the following resources:

Stina Pettersson

Professional Blogger

Stina is an entrepreneur, digital marketer, and professional blogger who's passionate about real estate photo editing, being outdoors with her pup, and sweaty gym sessions. She loves the written word and has been writing for publications like Forbes and Thrive Global. Originally from Sweden, she's called South Florida her home since 2013.

Connect with Stina