Are you curious about the latest real estate photography statistics? The statistics present a clear picture – real estate photography is essential to home sales. 

Learn the hottest photography trends that are driving sales in 2023.

Real estate photography is a highly influential tool that has the power to lure in potential buyers. Having the best possible marketing photography helps capture a property’s personality and showcase its true character. Doing so is vital for a fast sale at a great price. 

If you’ve doubted the power of high-quality images, here are some real estate photography statistics that will make you a believer.

Hot Real Estate Photography Statistics for 2023

Real estate photography statistics

There are several reasons why real estate photography is so effective in selling houses and making agents stand out from the competition.

Let’s look at some hot real estate photography statistics you need to know in 2023.

High-Quality Photos Help Build Your Business

Reputation and word of mouth are the currency of the real estate profession. People notice how previous homes were marketed and hear about your quality of service. 

Top-notch, compelling photography for your listings matter and help brand you as one of the best:

  • 72.2% of Realtors report that high-quality photography helps them win more listings.
  • 83% of buyers said pictures are very important in helping them choose which homes they will visit.
  • Sales agents who use professional photographers earn twice as much commission compared to others.
  • 61.3% of brokers believe high-quality photography is ‘crucial’ for selling homes.
  • Property listings featuring high dynamic range (HDR) photos sell 50% faster and increase online views by 118%.
  • And homes with drone photos or aerial photos sell 68% faster.

Despite these strong numbers, not every real estate agent is leveraging photography to their advantage:

  • Only 35% of agents employ professional photographers.
  • And of those sales agents who do use photography, only 15% of real estate professionals use high-quality photography. 
  • Even more shocking, half of over $1 million properties use poor-quality photographs. 

Let’s look at some more surprising statistics about real estate photography to see why you’d want to use professional real estate photography to sell houses.

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Stunning Real Estate Photography Sells Houses

Real estate photography

When taken by a professional photographer, images can significantly help real estate agents sell listings faster and for more money.

With so many buyers conducting the bulk of their house hunting online, it’s a no-brainer why good photography sells homes.

Take a look at these photography statistics:

  • About 32% of homes with high-quality photographs sell faster than those without visuals. 
  • Homes with a single photo spend an average of 70 days on the market, while listings with at least 20 images sell within 1 month.
  • Photos help with offer prices — homes featuring professionally edited photos receive 47% higher asking prices per square foot. 
  • Using a Twilight image as the listing’s main photo averaged 76% more views than listings without the use of Twilight images.
  • Plus, when Twilight photos are utilized, Twilight usage overwhelmingly leans towards higher priced homes with 59% towards homes $500k+, 32% for homes $300-$500k, and 8% for homes $100-$300k.
  • Lastly, listings with videos get 403% more views than those without videos.

Buyers Pay More Attention to Listings With Great Images

Buyers pay more attention to listings with images

According to the statistics, exceptional real estate photography is an essential component of any competitive marketing campaign. 

But the challenge for real estate agents is to make their listings stand out from the competition.

To do that, you have to capture your audience’s attention — and keep it:

  • Statistics by the National Association of Realtors show that 87% of homebuyers on the internet find images to be among the most useful features of listing websites when looking for new homes.
  • This is why viewers spend 60% of the time checking images and only 20% read the listing description.
  • Listings with professional photos earn a 1,200% increase in social media shares.
  • 68% of potential buyers say that great photos made them want to visit the home.
  • 52.02% of Realtors who use professional photography believe that professional photography increases sales prices.
  • Remember, homebuyers spend an average of 124 hours finding a new house — real estate photography plays a huge role in helping them decide which houses to visit and make offers on. 

Different Kinds of Photography Get Different Results

Real estate photos not only give the first impression of a property, but they can also act as a filter for the busy house buyer who has limited time for their property search. 

The statistics on real estate photography show that certain types of photography get even better results.

For example, professionally edited and enhanced images outperform regular ones. And video, aerial photography, and virtual staging all have selling power:

  • Houses with aerial photographs and video sell 68% faster than those without visuals.
  • 73% of homeowners say they’re more likely to list with a Realtor who uses video to sell their property.
  • Lead with your best foot forward — 80.2% believe the front photo is the most important picture in the shoot – make sure this photo is truly stunning. 
  • The time of day when the photos are taken also makes a difference. 74% of real estate agents said they were interested in or already using photography taken at sunset or twilight.
  • Here’s one final stat that speaks to the potential of virtual staging78% of all expired listings are vacant — so make those empty rooms warm and inviting!
  • Lastly, the average cost for residential real estate listing photos is $230.

Insist on the Best Photography to Grow Your Business in 2023

High quality real estate photography helps build your business

From the above real estate photography statistics, you now know the positive impact photo and video services have in selling listings and getting more clients.

Further, the numbers clearly show that high-quality photos help to sell homes faster and at higher prices. 

Let PhotoUp’s professional real estate photo editors and virtual staging experts help you create beautiful real estate photography that attracts more buyers and helps you build your brand.

Sign up for a free PhotoUp account today, and you’ll get 10 free edits to try our services!

Be sure to check back here at PhotoUp for the latest trends and happenings in real estate. If you enjoyed reading this post, you may also want to check out the following resources:

Gregory Gronbacher

Real Estate Sales Agent / Professional Blogger

Gregory is a real estate sales agent and a state-certified instructor of real estate licensing and law. Originally from New York City, he's called Grand Rapids, Michigan home since 1995.

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