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Are you looking into 2022 real estate marketing trends and want to know what’s new and what’s still working to generate leads?
Then, you’ve come to the right place.
In this digital age, real estate marketing is changing by the minute. As we’re trying to adapt to the pandemic and its ever-changing reality, it’s safe to say that we’re moving to even more digitalization in the way we market and sell real estate.
To maintain a competitive edge, you’ll need to evolve with the current times and adapt your marketing strategies to generate leads.
So, in this post, we’ll cover real estate marketing trends in 2022 and how to best take advantage of the digital age.
Real Estate Marketing Trends in 2022
The crimson truth is that if you don’t keep up with the newest real estate marketing trends, you’ll fall behind.
To help you stay up to date with the latest real estate marketing trends, we’ve researched and put together 7 new and proven trends:
1. Boost SEO With Single Property Websites
It’s becoming more important than ever to focus on SEO strategies to boost rankings on Google and other popular search engines.
The best way to do that and make your listing stand out online is by using single property websites.
With a single property website or single listing website, you get to:
- Showcase more photos
- Add videos
- Include detailed descriptions
- Optimize your listing for search engines
- Use a unique URL for each listing
- Integrate all popular social media networks
- Build brand awareness using your company logo and photography
- And more.
Best of all, these property websites come with built-in lead capture forms to easily collect contact details and email addresses from interested buyers.
This gives you the opportunity to send them new listings based on their specific requests, as well as email newsletters.
Besides, the seamless social media integration makes your listing website super easy to share on all social media networks. That way, you’ll get more eyes on your listing and referral traffic back to your website.
The bottom line is that single property websites are the premium marketing tools in 2022.
2. Leverage Virtual Staging to Give Buyers a Vision
One of the most essential aspects of selling a property faster and for more money is giving buyers a vision.
They need to be able to imagine themselves living in the home you’re marketing. And that’s where virtual staging comes into the picture.
In 2022, the tools to transform a room digitally are becoming more intuitive and accessible than ever.
Realtors love the ability to change the style of furniture and accessories in a room with just a few clicks and create the right “look and feel.”
On top of that, they can also virtually stage a vacant room and make it look homey and fresh.
The ability to add and remove furniture and offer buyers a vision of what their new home could look like is something that’s helping realtors and agents set themselves apart.
Also, the costs associated with staging and cleaning for an open house no longer make practical or financial sense.
Besides, people fearing to leave their homes because of COVID can get a feel for the property from their sofas.
Because most real estate activity in 2022 will happen online, it makes sense that staging is moving in this direction as well.
3. Create Video Tours to Remotely Showcase Listings
Similar to virtual staging, video tours are great to convey a feeling and to get people to fall in love with a property.
Videos are excellent to remotely showcase listings and capture prospective home buyers’ attention.
They are as close to “putting your feet on the ground” as can be.
In the same fashion, realtors can create detailed video tours using video editing software that show prospective home buyers around the whole property. Or short videos to attract attention to a listing .
Best of all, sharing your videos on social media and uploading them on YouTube will generate more leads and referral traffic to your website.
4. Use Drone/Aerial Photography for a Birds View
Today, prospective homebuyers expect to see high-definition aerial shots as a natural part of a property listing.
But more importantly, they want to get a sense of the surrounding neighborhood.
The neighborhood is often more important than the property itself when it comes to buying a home. In fact, 81% of Americans value the location of their home over the size.
That being said, with the use of drones or so-called aerial photography, real estate photographers can produce stunning aerial stills and videos of a property without spending a fortune on actually riding a helicopter.
Being that, drones are a powerful tool for real estate marketers, providing high-quality images and video at affordable prices.
With the demand for exceptional real estate photography and detailed property listings, this trend isn’t going away anytime soon.
Quite the opposite.
5. Implement 3D Virtual Tours for Interactive Viewings
As mentioned earlier, COVID has massively decreased the number of people physically attending open houses. And as a result, virtual tours have become a very popular alternative.
The good news is that 3D virtual tours allow buyers from anywhere in the world to experience the flow and layout of a property and get a sense of its size.
In other words, they help provide an interactive view of a listing, almost as if the prospective buyer was attending a physical walk-through.
Given that, more and more real estate photographers are offering virtual tours as part of their portfolios, which will become commonplace in the industry in coming years.
6. Develop a Content Marketing Strategy to Get Inbound Leads
Did you know that 61% of inbound leads cost less than outbound leads?
This demonstrates that we shouldn’t forget the proven and most cost-effective marketing strategy for realtors and agents, which is content marketing.
Content marketing will remain one of the key real estate marketing trends even in 2022. It allows you to reach your target audience through interesting, educational, and informative content to a fraction of the cost of paid marketing.
Besides, if you publish content consistently and optimize it on different target keywords related to real estate, you can boost rankings on Google and get more sales organically.
7. Post on Social Media to Boost Engagement
Real estate agents have started to invest time and effort into finetuning their social media marketing for real estate by creating compelling content and leveraging social ads.
For instance, sharing listings on social media, building single property websites, and blogging about local real estate trends are excellent real estate content marketing strategies.
And as a result, social media will still be one of the most popular and cost-conscious trends in 2022.
Understanding the digital landscape and the tools available to maximize leads and sales are essential aspects of real estate marketing trends in 2022.
With COVID and technology moving forward, more and more of the industry migrates online. And the older more antiquated marketing efforts will soon become a thing of the past.
If digital marketing feels overwhelming to you and you want to focus on interacting with clients and being out on the field instead, you should let PhotoUp handle your real estate marketing needs.
With an innovative real estate marketing partner to help you, you’ll be selling properties and gaining clients at a lower cost than ever before.
So, what are you waiting for?
Get started with PhotoUp today, and find out how we can help your real estate business ride the digital marketing wave.
We hope this post helped you learn about real estate marketing trends in 2022. If you enjoyed this post, you may also want to check out the following resources: