Table of Contents

Are you wondering what real estate photo enhancement is and whether it’s necessary to boost sales?

83% of buyers said pictures are very important in helping them choose which homes they will visit. With this in mind, real estate photography is all about making a lasting impression on potential buyers and sellers.

A visually appealing home can mean the difference between a sale and a miss. This is why in the world of real estate, photo enhancement has become a vital tool. 

But what exactly does it mean to enhance property photos? And how can it help you get more sales? 

In this blog post, we’ll explore the ins and outs of real estate photo enhancement and why you need it to boost real estate sales.

What Is Real Estate Photo Enhancement? 

Real estate photo enhancement is the process of improving the visual appearance of photos through digital editing techniques. 

It is used to make the property look more appealing to potential buyers, improving the chances of a successful and faster sale. 

Image enhancements can include:

Now that you have an idea of some different types of image enhancements, let’s take a look at why it’s important in real estate.

Why Is Real Estate Photo Enhancement Important? 

In the world of real estate, first impressions matter. 

Photos are often the first thing potential buyers see when looking for a new property, which is why they must make an impact. Despite this, half of over $1 million properties use poor-quality photographs.

Real estate photo enhancement can make a property stand out from the competition by ensuring that photos are of the highest quality and visually appealing. 

It can also highlight the property’s best features, such as natural light, stunning views, or unique architectural elements, making it more attractive to buyers.

More importantly, 52.02% of Realtors who use professional photography believe that professional photography increases sales prices. 

There are numerous benefits to image enhancement especially when it comes to selling listings faster and at higher rates. 

High-Quality & Consistent

Real Estate Photo Editing

Hire a dedicated editor with performance metrics from $7/hour.

How Is Real Estate Photo Enhancement Done? 

Real estate photo enhancement is typically done using specialized software and digital editing techniques. 

The photographer or real estate photo editor will first assess the photos to determine what improvements need to be made and how to make them without making the image appear manipulated or unrealistic. 

Enhancements can range from simple adjustments to color, brightness, and sharpness to more complex editing, such as removing unwanted objects or adding virtual furniture to empty or outdated rooms. 

The final result should be an image that accurately represents the property and makes it look its best. 

If you’re somewhat familiar with Photoshop and Lightroom, you can check out how to edit real estate photos (top 11 techniques) or you can outsource your post-processing to a professional editing service like PhotoUp

How Can Real Estate Photo Enhancement Help Boost Sales

Investing in real estate photo enhancement can be a valuable tool for your business. 

By presenting your listings in the best possible light, you can attract more potential home buyers and sell properties more quickly. 

Consider these real estate statistics:

  • About 32% of homes with high-quality photographs sell faster than those without visuals 
  • In addition, photos help with offer prices — homes featuring professionally edited photos receive 47% higher asking prices per square foot 

That’s quite a markup! 

In other words, enhancing your real estate photography can help you sell your listings faster and for more money.

It also helps to set your business apart from the competition by offering high-quality photos that stand out. 

Lastly, it can save you time and money by reducing the need for multiple site visits and open houses, as potential buyers can get a better sense of the property from high-quality photos.

This is especially true when creating a virtual house tour and adding a floor plan into the mix.

These types of image enhancements help buyers virtually walk through the property and see its dimensions without even having to visit the property. 

High-Quality & Consistent

Real Estate Photo Editing

Hire a dedicated editor with performance metrics from $7/hour.

Leverage the Best Real Estate Photo Enhancement Service

In summary, when it comes to real estate, photos are essential. And real estate photo editing is an effective way to make them look their best. 

It can help to highlight the property’s best features, attract more potential buyers, and sell properties more quickly. 

With over 11 years of experience and a globally distributed team of several hundred skilled photo editors, PhotoUp is the best real estate photo enhancement service in the industry!

Our professional photo editors can help with the following issues:

  • Improper exposure levels
  • Harsh shadows, lack of light, etc.
  • Blurred images that were taken without a tripod
  • Images that need cropping or other effects
  • Lawn greening and sky replacements
  • Twilight editing
  • Clutter and object removal
  • Line and angle corrections
  • And much more!

You can trust PhotoUp for unbeatable quality, top-notch service, at affordable pricing. Starting at just $1.10 per image, PhotoUp delivers fast turnaround times of 24 hours or less. 

A Complete Real Estate Marketing Partner

PhotoUp Real Estate Editors
PhotoUp Real Estate Photo Editors

Except for photo editing, PhotoUp also offers additional real estate marketing services such as: 

We have everything you need to enhance and market real estate photography in one user-friendly platform!

How to Get Started

Best of all, getting started using PhotoUp’s photo editing service is super easy.

All you need to do is sign up for a free PhotoUp account, upload your images, provide instructions, choose export settings and turnaround time, and download your beautifully edited images. 

PhotoUp Real Estate Photo Editing Uploader

To see how easy it is to get started with PhotoUp, check out our real estate photo editing uploader tutorial:

Experience the convenience of professional photo editing with PhotoUp today!

Sign up for a free PhotoUp account today, and let us help you enhance the quality of your images! Plus, for a limited time, we even offer you 10 free edits when signing up for an account.

We hope this blog post helped you understand what real estate photo enhancement is and why you need it. Before you go, you may also want to check out the following resources:

Stina Pettersson

Professional Blogger

Stina is an entrepreneur, digital marketer, and professional blogger who's passionate about real estate photo editing, being outdoors with her pup, and sweaty gym sessions. She loves the written word and has been writing for publications like Forbes and Thrive Global. Originally from Sweden, she's called South Florida her home since 2013.

Connect with Stina