It might be tempting to take some photos with your smartphone camera and shun the idea of hiring a professional photographer for your real estate listing.

However, the quality of your real estate photography makes a tremendous difference in how quickly a home sells. And better quality real estate photos result in higher offers, too. 

In this post, we’ll discuss 5 reasons why professional real estate photography helps sell homes faster and for more money.

Let’s get started!

5 Reasons Why Real Estate Photography Helps Sell Homes

Here are 5 main reasons why real estate photography is crucial and how it can help you sell your home faster and for more money.

1. Capture Buyers’ Attention

How to Edit A Day to Dusk Image for Real Estate Photo Editing
Real Estate Photo Editing by PhotoUp

As the saying goes, a picture is worth a thousand words, which is especially true when it comes to real estate. Add to the fact that in 2021, 97% of home searches started online.

Thanks to technological advancements, homebuyers can now sit at home browsing through various online listings on popular listing sites like Zillow and Redfin.

So first impressions online are everything! 

Potential buyers go straight to the pictures when checking out a listing. And if the pictures aren’t up to par, they will likely not read the rest of the information, let alone attend the open house.

It’s, therefore, crucial to have professional real estate photos, which can help capture buyers’ attention, get them to come and visit the property for a physical showing and accelerate the sale.  

2. Makes Your Property Stand Out

Real estate photographers are experts in what lighting, angles, and lenses can make your property stand out from all of the rest.

A potential homebuyer will be able to see your home’s beauty and distinctive personality thanks to the knowledge and tools that real estate photographers have. 

A professional real estate photographer can help showcase your property in its best possible light.

Simply put, it will improve the overall quality of your images enormously! 

For example, depending on the season you’re selling your home, a real estate photographer can even make a dull winter sky look sunny and inviting in the post-processing. 

The logic is simple: you want your imagery to pique people’s interest and make them buy.

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3. Makes Your Images Eye-Catching

Online, when there are thousands of house listings, having a stunning or unique appearance is the best method to stand out. 

It’s a true fact that beautiful real estate photos that minimize any imperfections of a home and showcase it as spacious, bright, and airy will increase the number of clicks on an internet listing.

Naturally, this also leads to more requests for showings and higher offers. 

Overall, professional photographers have an eye for detail and intrinsically know the best angles to use for showcasing the property’s best features. This can even be done by using aerial photography taken with a drone or virtual staging.

4. Increases Perceived Value

As a real estate photographer, you’ve probably been called in to help after a house has been listed with amateur photography and simply isn’t selling. 

Beautiful property photos, most often first seen by prospective buyers online, are considered as having a higher perceived value. 

Your photos get the buyer in the door and can have a strong hand in selling a home. Buyers are also likely to arrive at the showing with your photos in mind and have already established an emotional connection through your images.

That being the case, this emotional connection can help sellers get higher prices for their homes without lengthy negotiations and haggling.

5. Can Help Sell a Home Faster

Studies have shown that homes with professional real estate photography can sell up to 25 days faster than homes with amateur photography.

It’s even common that a listing with professional images sells around 50 times faster than properties listed with poor imagery. Typically, any image that manages to capture people’s attention sells faster.

You may think that you have an expensive camera and can save money by taking your own photos. Newsflash….they won’t attract as much attention from potential buyers, which is why people pay for professional photography.

Professional real estate photography is so much more than that. It’s about getting the perfect lighting, and angles, and being able to highlight the property’s special features. 

Real estate photographers can also enhance the images even further in post-processing and make them look stunning.

Not to forget, if your listing has been on the market for a long time, home searchers may suspect that something is wrong with it. Only that in itself makes it worth the extra cost of hiring a professional photographer.

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PhotoUp’s Professional Real Estate Photo Editing

Real estate photo editing by PhotoUp
Real Estate Photo Editing by PhotoUp

If you want to sell your home faster, you need to use professional imagery for all your listings online and offline. When marketing a listing, you are essentially competing with every other seller in your area to catch the attention of the perfect buyer.

Fortunately, PhotoUp can help you get more bang for the marketing buck!

PhotoUp’s expert team of real estate photo editors can enhance your listing images and make them look stunning, which has shown to be crucial in the home buying/selling process. 

Our real estate photo editing services include:

  • Image correction and enhancement
  • Color and tone adjustments 
  • Advanced object removal
  • Lawn greening and sky replacements
  • Clutter and object removal
  • Line and angle corrections
  • Day-to-dusk editing
  • HDR blending
  • And much more!

On top of that, PhotoUp also offers additional services such as:

Our expert team can handle any photo editing job — big or small, complex, or simple. And our pricing is also affordable, with most photo editing services starting at $1.50 per image

All you need to do is sign up for a free PhotoUp account, place your first order and your photographs will be delivered in less than 24 hours.

PhotoUp Real Estate Photo Editing Uploader Demo

To see how easy it is to get started using PhotoUp’s software, you can check out our real estate editing uploader demo:

As simple as that!

Get started with PhotoUp today, and take your real estate photography to the next level. For a limited time, you’ll even get 10 free edits when signing up!

We hope this blog post helped you realize why real estate photography is crucial and how it can help you sell your home faster and for more money. If you enjoyed reading this post, you may also want to check out some related resources:

Stina Pettersson

Professional Blogger

Stina is an entrepreneur, digital marketer, and professional blogger who's passionate about real estate photo editing, being outdoors with her pup, and sweaty gym sessions. She loves the written word and has been writing for publications like Forbes and Thrive Global. Originally from Sweden, she's called South Florida her home since 2013.

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