Are you an aspiring agent or real estate photographer on a budget? Worried about how to create a captivating listing without breaking the bank? Look no further!
In this article, we’ll provide you with 8 helpful tips and tricks to make your listing stand out without spending too much.
From staging to shooting and editing, we’ll cover everything you need to know to create an attractive and efficient listing without breaking the bank.
8 Tips to Create a Captivating Listing on a Budget
Here are 8 powerful tips on how to create a captivating listing on a budget. Let’s dive in!
1. Virtually Stage Your Property Photos
Staging is an essential step in making your property look attractive and desirable to potential buyers. However, it can be costly!
With traditional home staging, you may need to rent furniture and decorative items, hire a professional stager, and possibly undertake minor upgrades like painting or flooring.
And if your home doesn’t sell and stays long on the market, the cost of renting furniture will quickly add up.
Virtual staging, on the other hand, is up to 97% cheaper than traditional staging and can also help you save time. This virtual form of staging images with digital furniture only takes less than 48 hours.
Virtual staging provides your listings with eye-catching images that will help buyers envision themselves living in the home. You can take an empty, cluttered, or outdated interior and show buyers how fantastic it could look after decorating or renovating.
2. Highlight the Property’s Best Features
One of the biggest mistakes agents and home sellers make when creating a real estate listing is not paying attention to the details.
Ensure that you have high-quality photos of every room, including the exterior and surroundings.
This can help you highlight the home’s unique features, such as a big backyard, an inviting pool, and the surrounding neighborhood.
Additionally, include relevant information about the property, such as the square footage, number of bedrooms and bathrooms, and any amenities that come with the property.
3. Invest in Good Lighting
Good lighting can make or break your real estate photos. Investing in some affordable lighting equipment such as softbox lights or ring lights can help you achieve a professional look.
Natural light is always the best option, but it requires strategic timing, so make sure to shoot during the golden hour or when the sun isn’t too harsh. If you can’t fit this short window in, don’t fret!
You can always fix this in post-processing with the help of Twilight editing. Twilight images look spectacular with their romantic blue, and violet skies and a focus on warm interior lighting.
4. Use High-Quality Equipment
While it’s true that high-quality photography equipment can be expensive, there are plenty of affordable options available that can still produce great results.
Before investing in any equipment, do some research, and compare prices. Check out our blog post on the top 12 cameras for real estate photography in 2024 to find some great options.
5. Enhance Your Real Estate Photos for Only $1.15 Per Image
83% of buyers said pictures are very important in helping them choose which homes they will visit. And that’s where real estate photo editing comes in to create captivating property photos.
Editing your photos can elevate your listing, and it doesn’t have to cost a fortune.
For only $1.15 per image (depending on the subscription or pay-as-you-go), PhotoUp’s professional real estate photo editors can create spectacular property photos.
With small tweaks like:
- Adjusting the brightness, contrast, and saturation of your images
- Removing unwanted objects or harsh shadows
- Straightening any crooked lines and more
PhotoUp’s skilled editors can create captivating images that attract buyers to your listing. Overall, a little editing can go a long way in making your listing look more appealing.
6. Build a Virtual House Tour for Free
Recent studies found that real estate listings featuring virtual tours are clicked on 40% more often than those using still photos alone. And 61% of buyers said they wished more listings included 3D tours.
A virtual house tour is an essential tool in the current real estate industry. It’s a 3D virtual floor plan or a 3D rendering of the property that’s designed to provide potential buyers with a realistic online experience of being inside the property.
Through a virtual house tour, buyers can get a detailed view of the house and explore it in real time, without physically visiting the property.
With PhotoUp, you can build a virtual house tour for free that you can include in your listing to boost the buyer experience and optimize your listing.
7. Add a Floor Plan for About $24
64% of home buyers want to see floor plans on a listing. 2D-floor plans for real estate give potential buyers a thorough overview of a property without physically being there, which makes the selling process much less complicated and time-consuming.
In fact, 1 in 5 buyers will pass over a listing if it does not include a floor plan. With a floor plan, potential buyers can envision:
- Where their furniture will go
- Where to hang and place works of art
- How certain rooms and spaces can be best used
Moreover, 2D-floor plans are especially useful in this regard as they provide detailed measurements. They include measurements of door openings and wall lengths and more.
This helps potential buyers get an idea of the space and if their furniture would fit in the room.
PhotoUp’s floor plan service starts at 20 credits (about $24) for the first floor. As an agent or seller, 2D-floor plans are an invaluable tool when it comes to helping you sell your listing quickly.
8. Leverage Social Media to Promote Your Listing
Lastly, social media is a powerful tool you can use to promote your listings at no cost.
Create a detailed listing description that focuses on the property’s unique selling points, add your captivating images, and share it on social media platforms like Facebook, Instagram, or Twitter.
For example, you can leverage Facebook groups, tag the property location, or even create an ad for your listing. Social media marketing can be very effective for generating interest in your properties.
To recap, creating a captivating real estate listing on a budget is achievable with some thought, effort, and creativity.
Virtually staging your property photos, including a floor plan or a 360 tour, using good lighting, investing in high-quality equipment, and most importantly editing your photos, are all essential steps in creating an attractive and efficient real estate listing.
So, whether you’re a new agent or real estate photographer, or just looking to upgrade your listing skills, remember that with the right tools and mindset, you can create a captivating real estate listing on a budget.
Sign up for a free PhotoUp account today, and start creating captivating listing creatives that will help you sell listings at record speed!
We hope this blog post gave you some valuable tips on how to create a captivating listing on a budget. Before you go, you may also want to check out the following resources: