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The rise of virtual reality technology has revolutionized several industries, and the real estate industry is no exception. Virtual house tours are becoming increasingly popular, offering many benefits for both agents and sellers. 

However, with traditional house-showing events still being widely used, many people wonder if virtual tours are worth it for real estate sales. 

In this article, we’ll answer the question of whether virtual house tours are worth it and give you an in-depth look at virtual tours.

Let’s get started!

What Is a Virtual House Tour?

A virtual house tour is an essential tool in the current real estate industry. It’s a 3D virtual floor plan or a 3D rendering of the property that’s designed to provide potential buyers with a realistic online experience of being inside the property. 

Through a virtual house tour, buyers can get a detailed view of the house and explore it in real time, without physically visiting the property. 

This technology showcases the property’s features, space, and layout, as well as enables prospective buyers to get a complete understanding of the house they’re interested in buying. 

Here are some recent stats explaining how effective these tours are:

  • 61% of buyers said they wished more listings included 3D tours 
  • 46% of millennial buyers said they would be confident making an offer on a home they toured virtually
  • Also, recent studies found that real estate listings featuring virtual tours are clicked on 40% more often than those using still photos alone

Best yet, agents and sellers can easily share the tour on their listings, social media, the MLS, and property websites for ultimate exposure. 

That said, let’s now take a look at some powerful benefits of using 3D virtual tours to market a listing. 

5 Benefits of Virtual House Tours for Real Estate Sales

Virtual House Tour by PhotoUp
360 Virtual Tour by PhotoUp – Click on the Image to View the Demo Tour

Real estate agents and sellers utilize these virtual tours to create an immersive and engaging way for potential buyers to envision themselves in the space, leading to more significant possibilities of making a successful sale.

Here are 5 main benefits of virtual house tours to help market and sell a listing fast.

1. Enhances the Listing

Virtual house tours enhance the listing and make it more compelling. With a virtual tour, potential buyers can tour the property from the comfort of their homes. 

This wider reach allows buyers from anywhere in the world to consider purchasing the property and saves time for real estate agents and Realtors. 

Not to mention, the virtual tour also showcases the property more comprehensively with a 360-degree view of every room, a layout of the property, and a first-hand experience of what it feels to walk inside.

2. Lowers the Technical Barrier

Creating a virtual house tour has never been easier, and the equipment needed is readily available. 

The technical barrier was a significant issue in the past, but now several apps and software allow us to shoot a virtual tour as simply as using a smartphone. 

With just a click of a button, the 3D model will be generated. With PhotoUp you can build your first virtual tour for free, and it takes as little as 5 minutes to create it and get it ready for sharing on your social media networks.

The ease of use opens up more avenues for virtual tours, allowing everyone to get in on this revolutionary technology.

It's Never Been Easier To

Promote Your Listings

Photos. Floor Plans. Virtual Staging. Home Tours. Listing Websites.

3. Increased Safety

Traditional open house events can pose a significant threat to the sanitary practices needed during the pandemic. And let’s be honest, people are still fearing common “bug spreaders” like a crowded open house.

Virtual house tours eliminate this risk completely by allowing potential buyers to view the property at their own pace while sitting safely at home. 

Not only that, but extreme weather conditions like snowfall, flooding, or hurricanes will not stop potential buyers from checking out your property.

4. Greatly Increases Convenience

This takes on to the next benefit of 360 tours. They allow interested buyers to check out a property at any time of day that suits them. 

This flexibility caters to potential buyers who cannot make the in-person showing due to schedule conflicts, distance, or the current circumstances. 

It is an outstanding feature that impresses clients with a 24/7 available solution.

5. Limited Nature of Traditional Tours

In-person visits have their limitations too, for example, time constraints, lack of sunlight, or restricted viewing of the areas. 

Contrarily, virtual house tours can help spot more lightly in areas. It is an excellent tool for buyers who need more information about the property and its surroundings. 

A virtual tour gives the freedom to explore surroundings and take a closer look at the different parts of a property that are often missed on in-person tours.

Virtual Tours Are Worth It for Home Sales!

360 Virtual House Tour by PhotoUp
360 Virtual House Tour by PhotoUp – Click on the Image to View the Demo Tour

In summary, virtual tours have come a long way, and they have established their dominance in the real estate market. 

They offer an all-new experience when it comes to buying or selling properties, increasing safety measures, and creating a hassle-free, seamless experience for every interested buyer. 

Not only that, virtual tours increase convenience, enhance listings, save time and money, create a comprehensive layout of the property, and eliminate the chances of further complications. 

So yes, virtual house tours are worth it and the next time you need to market a property, you need to incorporate a virtual tour.

It's Never Been Easier To

Promote Your Listings

Photos. Floor Plans. Virtual Staging. Home Tours. Listing Websites.

Start Building Your First Virtual House Tour With PhotoUp

360 Virtual House Tour by PhotoUp
360 Virtual Tour by PhotoUp – Click on the Image to View the Demo Tour

With PhotoUp’s easy-to-use platform, you can create a professional and compelling virtual tour in minutes. 

PhotoUp’s virtual house tours offer a professional touch, allowing you to showcase every aspect of the property in high-quality, 360-degree views.

Plus, our virtual tour technology is optimized for mobile devices so that your listings can be viewed on the go. And we have made the process as easy as possible:

  • No Special Camera Needed – Use any 360 camera that shoots JPEGs
  • AI Enhancement – Let AI enhance and perfectly stitch your photo edges
  • Simple Pinning – Customize your tour with simple image pinning for each scene
  • You Choose the Highlights – You control what the buyer sees and can point out a home’s amenities, updates, and unique features
  • White Labeled – Virtual tours can be white-labeled for a premium viewing experience
  • Unlimited Hosting – Our 3D tours also come with unlimited hosting

For just $29 per month, PhotoUp provides 5 active virtual house tours and 5 single property websites. As mentioned, you can even build one demo tour for free!

How to Get Started

Getting started is super easy!

All you need to do is: 

  1. Take photos of the space using a 360 camera
  2. Upload your images to our software
  3. Create your virtual tour from walkthrough to exit
  4. Publish and share it on all your networks

PhotoUp Virtual Tour Demo

Have a look at our virtual tour demo to see how you can start creating your first tour:

As simple as that!

For a more detailed guide, you can check out our blog post on how to create a 360 virtual tour on a budget.

A Complete Real Estate Marketing Partner

PhotoUp Single Property Websites

On top of that, PhotoUp is a complete real estate marketing partner and also offers a complete ecosystem of powerful marketing tools such as:

We have everything you need to market real estate in one amazing, user-friendly software!

So don’t wait… Join the PhotoUp family today! 

Sign up for a free PhotoUp account, and get your first 10 edits for free!

We hope this post helped you understand the value of virtual house tours to market and sell real estate. If you found this blog post useful, you may also want to check out the following resources:

Stina Pettersson

Professional Blogger

Stina is an entrepreneur, digital marketer, and professional blogger who's passionate about real estate photo editing, being outdoors with her pup, and sweaty gym sessions. She loves the written word and has been writing for publications like Forbes and Thrive Global. Originally from Sweden, she's called South Florida her home since 2013.

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