As a real estate photographer, it is important to promote your business effectively to reach a larger audience and increase your client base. With so much competition in the market, you need to ensure that your photography business stands out amongst the rest. 

If you’re wondering how to best promote your real estate photography business, read on for 10 effective strategies. We’ll also cover how teaming up with PhotoUp can help you grow your business in no time.

Let’s get started!

10 Tips to Promote Your Real Estate Photography Business

With so many photographers out there, it can be overwhelming to put yourself out there and get noticed. 

You know that your skills are valuable and will bring tremendous benefits to your clients, but how can you best promote your real estate photography business?

Here are 10 tips on how to successfully promote your real estate photography business.

1. Know Your Target Audience

real estate photography business

Are you a real estate photographer looking to stay ahead in today’s competitive market? Well, understanding your target audience is key. 

Before diving into your marketing plan, let’s take a moment to identify who you’re marketing to. Here are some important questions to consider when pinpointing your ideal audience:

  • Who are the potential clients in your immediate area? 
  • Do you have unique services that can attract specific niche markets? 
  • What types of properties have you gained the most experience working with? 
  • Are there any neighborhoods where your photography skills and knowledge surpass others?

By truly understanding your target audience, you can tailor your marketing efforts more effectively. 

So, reflect on what sets your skills and experience apart from the competition, and capitalize on those strengths. 

2. Leverage Social Media

Leverage Social Media

Social media is a powerful tool for promoting your photography business as it allows you to connect with a large audience without spending much money. 

Start by creating a business page on Facebook, Instagram, Pinterest, and LinkedIn. Then, share your best real estate shots on these platforms and include relevant hashtags to increase visibility. 

You can also join different Facebook Groups, present your business, and engage with members to gain more followers and potential new clients.

Additionally, consider running paid ads on these platforms to reach a wider audience and gain more traffic to your website and social media accounts.

3. Build a Professional Website/Online Portfolio

real estate photography business

Having a professional website is key in promoting your real estate photography business. 

Your website should showcase your work with a nice online portfolio, services, and pricing packages. 

Make sure it is user-friendly and visually appealing, ensuring that visitors are drawn to your images and services. Also, make it easy for people to get in touch with you with a clear contact form and your phone number highlighted.

You can also include a blog section on your website to show off your industry expertise and attract potential customers who visit your website.

4. Network With Real Estate Agents

real estate photography business

Real estate agents are key players in the industry, and building relationships with them can help boost your business. 

Attend networking events and conferences to meet and connect with real estate professionals. 

In addition, you can also offer free photography sessions to agents as a way to showcase your work and build your reputation within the industry.

5. Attend Open Houses

Attend Open Houses

The National Association of Realtors reports that an average of 74% of agents’ business comes through their sphere of influence.

When it comes to showcasing your work and connecting with potential clients, attending open houses can be a fantastic opportunity. Reach out to local real estate agents and Realtors and propose taking photos of their listings for these events. 

To make a lasting impression and establish a connection, consider bringing coffee or offering agents a free lunch.

Building relationships with agents and brokers is key, as they can become valuable references for future clients. By taking these proactive steps, you can present yourself as a talented and reliable real estate photographer.

The Real Estate Photography

Business Systems You Need

PhotoUp is the ultimate real estate photographer business platform.

6. Offer Referral Incentives

real estate photography business

Word-of-mouth referrals are invaluable in any industry, and real estate photography is no exception. 

Offer incentives to past clients who refer new clients to your business. For example, offer them a discount on their next shoot or a gift card to a local restaurant as a thank-you for their referral. 

This will encourage customers to spread the word about your services and bring in new business.

7. Create a Portfolio and Promote It

real estate photography business

Your photography portfolio is the backbone of your business – it showcases your skills and highlights your achievements. 

Invest time in creating an impressive portfolio of your best work, including staging and editing. Promote your portfolio on your website, social media platforms, and professional networking sites. 

This will help attract potential clients and establish your business as a trusted and reputable provider of real estate photography services.

8. Offer Unique Services and Products

To stand out from the competition, consider offering unique services and products. For example, you can offer additional real estate marketing services such as:

You could also offer printing services like property flyers, albums, or other keepsakes that can help your clients market their properties.

Real Estate Flyer by PhotoUp
Real Estate Flyer by PhotoUp

Offering these services can help you stand out from the competition, attract more clients, and boost your earning potential.

So, make sure to invest in the necessary equipment and software to provide high-quality virtual tours and images, or partner up with a real estate marketing service like PhotoUp that can help you with all of the above.

9. Use Email Marketing

Email Marketing

Email newsletters are one of the most powerful tools for marketing yourself as a real estate photographer. But why exactly are they so valuable?

Apart from showcasing your latest projects, they allow you to share valuable advice as an industry expert. 

By blending a personal approach with professional insights, you can hook your subscribers and keep them engaged in every email they receive. And who knows, some of them might even become your new clients!

No matter how often you send out your newsletters – whether it’s twice a month or weekly – always make sure to offer fresh insights that readers will find valuable. 

And don’t forget to provide a clear call-to-action, making it easy for them to book your services.

10. Get Help Promoting Your Business With a VA

Get Help Promoting Your Business With a VA

As a real estate photographer, you know that marketing plays a crucial role in the growth of any real estate venture. But let’s face it, it takes a significant investment of time and effort.

Here’s a pro tip for you: consider enlisting the support of a photographer virtual assistant to market yourself as a real estate photographer. 

Not only will this ensure a consistent and prominent presence for your business in the local community, but it will also keep you top-of-mind with potential clients.

A virtual assistant can efficiently handle a diverse range of marketing tasks, such as:

  • Managing targeted ads campaigns to expand your reach
  • Handling email communications and sending personalized notecards to nurture relationships
  • Crafting engaging blog posts and content for social media
  • Analyzing the effectiveness of your marketing strategies to ensure desired results
  • And much more.

Remember, effective marketing is the cornerstone of lead generation, and a well-suited virtual assistant can play a pivotal role in this domain.

The Real Estate Photography

Business Systems You Need

PhotoUp is the ultimate real estate photographer business platform.

PhotoUp Is Here to Help Your Photography Business Grow

Looking to level up your real estate marketing game? Look no further than PhotoUp, your complete marketing partner! 

With over a decade of experience and a team of professional photo editors in the U.S. and the Philippines, we’ve got you covered. 

We’ll help you create eye-catching real estate visuals, videos, 360 tours, flyers, and online portfolios, all at affordable rates.

So, add these services to your product offerings and PhotoUp will help you deliver!

We offer the following services:

As you can see, we have everything you need to professionally market yourself as a real estate photographer and grow your product offerings in one user-friendly platform.

By teaming up with an innovative real estate marketing partner and utilizing the right tools, you’ll not only create stunning real estate photography but also attract clients faster than ever before. 

It’s a win-win situation!

Sign up for a free PhotoUp account today, and find out how we can help you promote your real estate photography business and help it grow in no time. 

For a limited time, we even offer you 10 free edits when you sign up for an account!

We hope this blog post helped you learn how to best promote your real estate photographer business. If you enjoyed this post, you may also want to check out the following resources:

Stina Pettersson

Professional Blogger

Stina is an entrepreneur, digital marketer, and professional blogger who's passionate about real estate photo editing, being outdoors with her pup, and sweaty gym sessions. She loves the written word and has been writing for publications like Forbes and Thrive Global. Originally from Sweden, she's called South Florida her home since 2013.

Connect with Stina