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Real estate marketing is all about attracting potential buyers and sellers to your business. In a crowded and competitive market, it can be challenging to stand out and get noticed. However, with the right strategies in place, you can effectively market your real estate business and attract a steady stream of leads.

In this post, we’ll share the 8 best real estate marketing tactics to help you create a successful real estate business in 2024. But before we dive into the tactics, let’s first explain why marketing is crucial in real estate.

Why Is Marketing Essential in Real Estate?

Real Estate Photo Editing by PhotoUp
Real Estate Photo Editing by PhotoUp

Marketing is essential in real estate because it helps you reach potential homebuyers and let them know about your business and the services you offer. 

It also allows you to build your brand and establish yourself as a trusted and respected figure in the real estate industry. This can help you stand out from the competition and build long-term relationships with clients.

Overall, marketing is crucial in real estate for generating leads and converting them into buyers. By using effective marketing strategies, you can attract a steady stream of leads and build your client base. 

On the other hand, without marketing, it will be difficult to succeed in the real estate industry.

8 Best Real Estate Marketing Tactics in 2024

With that said, let’s take a look at the 8 best real estate marketing tactics in 2024.

1. Develop a Strong Online Presence

Grid Theme Single Property Website by PhotoUp
Grid Theme Single Property Website by PhotoUp

In today’s digital world, having a strong online presence is crucial for real estate marketing success. 

This means creating a professional website for your business and social media accounts, and regularly posting engaging content that showcases your listings and expertise as a real estate agent.

Additionally, agents should also consider creating single property websites to help their listings stand out from the competition and get more visibility online.

These single listing sites allow agents and sellers to add an unlimited number of images, virtual tours, videos, and detailed property information to each listing, plus highlighting its special features.

These websites are also great for SEO and can help to attract more homebuyer leads directly from search engines, increase buyer interest, and schedule more showings.

2. Invest in High-Quality Listing Photos 

High-quality listing photos are essential for attracting potential buyers to your properties. They should be clear, well-lit, and showcase the best features of the home.

Consider hiring a professional photographer and, if necessary, using virtual staging to enhance the appeal of the space.

Virtual staging and virtual tours have become increasingly popular after COVID-19 since people can get a feel for a property from the comfort of their home and be able to visualize themselves living in the space.  

3. Leverage Home Walkthrough Videos

Similar to virtual staging and virtual tours, real estate walkthrough videos are great for conveying a feeling and getting people to fall in love with a property. 

These videos are excellent for remotely showcasing listings and capturing prospective home buyers’ attention. 

They are as close to “putting their feet on the ground” as can be and can get a good overview of the space.

Additionally, sharing your videos on social media, in email blasts, and uploading them on YouTube will generate more leads and referral traffic to your website.

4. Utilize Local Marketing Strategies 

In addition to a strong online presence and high-quality images, it’s important to utilize local marketing strategies to reach potential buyers in your area. 

This can include things like direct mail marketing, advertising in local publications, and sponsoring community events.

Also, building relationships with other industry professionals is a powerful marketing tactic. As an agent, networking and building relationships with other industry professionals can be a valuable source of leads and referrals. 

Consider joining local real estate organizations and attending industry events to connect with other agents, lenders, and service providers.

It's Never Been Easier To

Promote Your Listings

Photos. Floor Plans. Virtual Staging. Home Tours. Listing Websites.

5. Host Open Houses 

Open houses are a great way to get people through the door and show off your listings. 

Seeing a property in person can give potential buyers a better sense of the layout, size, and overall feel of the property.

This can be especially important for buyers who are considering making an offer.

Real Estate Flyers by PhotoUp
Real Estate Flyers by PhotoUp

For this reason, you should host regular open houses, advertise them widely, and make sure to have plenty of materials like property flyers on hand to share with potential buyers and sellers.

6. Upload Your Properties to Online Listings 

Best Real Estate Marketing Tactics - Upload Your Properties to Online Listings 

Online listing sites like Zillow, Trulia, and are also essential tools for real estate marketing. Make sure to list your properties on these sites and include high-quality photos and detailed descriptions.

However, as you probably already know, it’s easy for your listing to get lost among the thousands of listings on these sites. 

To make sure that your property listings stand out from the competition, you should upload as many high-quality photos of the exterior, interior, neighborhood, and unique features as possible.

Also, take advantage of Zillow’s 3D Home Tour feature and price your property appropriately. Overpricing or underpricing your property can turn off potential buyers. Make sure to do your research and price your property appropriately.

7. Always Offer Exceptional Customer Service

Best Real Estate Marketing Tactics - Always Offer Exceptional Customer Service

Providing exceptional customer service may sound obvious but is key to building a successful real estate business. 

This means being responsive, communicative, and going above and beyond to meet the needs of your clients.

Delivering a positive experience can help you gain loyal clients and generate positive word-of-mouth for your business.

8. Hire a Virtual Assistant

Best Real Estate Marketing Tactics - Hire a Virtual Assistant

Time optimization is another crucial factor for real estate marketing success in 2024. Agents should consider hiring a virtual assistant or transaction coordinator to help them with administrative and other time-consuming tasks.

For example, consider the following benefits of having a virtual assistant join your team:

  • Save time and increase productivity: A virtual assistant can handle a variety of tasks, such as scheduling appointments, managing email and social media accounts, opening an escrow account, and more. This can free up your time to focus on more important tasks, such as building relationships with clients and closing deals.
  • Reduce overhead costs: Hiring a virtual assistant can be more cost-effective than hiring a traditional employee, as you won’t have to pay for benefits or office space.
  • Access to a wider pool of talent: You have access to a wider pool of talent, as you are not limited to hiring someone who lives in your local area. This can be especially beneficial if you seek someone with specific skills or expertise.
  • Greater flexibility: A virtual assistant can work from anywhere, which can be especially useful if you need assistance outside of normal business hours or during busy times.

Hiring a virtual assistant can help real estate agents save time, reduce overhead costs, access a wider pool of talent, and increase flexibility. These benefits can help you grow your business and achieve greater success in the real estate industry.

To recap, these are our 8 best real estate marketing tactics that will hopefully work wonders for your business in 2024. By implementing these tactics, real estate agents can effectively market their businesses and attract potential buyers. 

We know this may feel slightly overwhelming, but don’t worry…help is here!

It's Time To Level-Up Your

Real Estate Marketing

Capture more leads with virtual tours and single property websites.

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We offer services such as:

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PhotoUp Real Estate Photo Editing Uploader

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With an innovative real estate marketing partner and the right tools to help you, you’ll be selling properties and gaining clients at a lower cost than ever before.

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Sign up for a free PhotoUp account today, and find out how we can help your real estate business successfully ride the digital marketing wave in 2024.

We hope this post helped you learn the 8 best real estate marketing tactics in 2024. Before you go, you may also want to check out the following resources:

Stina Pettersson

Professional Blogger

Stina is an entrepreneur, digital marketer, and professional blogger who's passionate about real estate photo editing, being outdoors with her pup, and sweaty gym sessions. She loves the written word and has been writing for publications like Forbes and Thrive Global. Originally from Sweden, she's called South Florida her home since 2013.

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