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As a real estate photographer or agent, you surely understand the importance of good photos in your property listings. Recent statistics show that 83% of buyers said pictures are very important in helping them choose which homes they will visit. 

In other words, high-quality images can grab the attention of potential buyers and encourage them to schedule a showing or make an offer. 

But how do you make sure that your photos stand out and grab the attention of buyers? That’s where real estate photo editing comes in. 

In this blog post, we’ll explore 7 benefits of real estate photo editing and how it can help you improve your listings and sell more homes at record speed.

Why Is Real Estate Photo Editing Important to Market Properties?

In the real estate industry, captivating images that appeal to potential buyers are an absolute must. 

With 97% of people using the internet to search for a home in today’s digital era, it’s crucial that your photography stands out from the crowd. 

Being able to provide stunning photos of homes, yards, offices, and interior spaces will help your agent and Realtor clients attract homebuyers and sell more properties. 

As a real estate photographer, your job is to provide them with beautiful, post-processed images that will captivate viewers and make them want to step inside the home to see more.

Let’s take a closer look at some benefits of real estate photo editing.

7 Benefits of Real Estate Photo Editing to Help Boost Listings

In real estate, first impressions are everything. And when it comes to property listings, the first thing that potential buyers see is the photos. 

Here are 7 benefits of real estate photo editing and how it can help you boost your listing and sell it faster at a higher rate.

1. Shows the Property in Its Best Light

One of the primary benefits of real estate photo editing is that it allows you to showcase the property in its best possible light. 

With the right editing techniques, you can correct issues with lighting and color balance, remove distracting elements, enhance important features, and more. 

For example, using a Twilight image as the listing’s main photo averaged 76% more views than listings without the use of Twilight images. 

Twilight photographs are very pleasing to the eye because they capture “the golden hour” at sunset which adds a romantic and mysterious glow to your photos. 

By enhancing the overall appeal of your images, you can significantly increase the interest of potential buyers and ultimately lead to more showings and sales.

2. Highlights Property Features

Editing can help you showcase the best features of the property. When showcasing your listing, don’t forget to highlight features like decks, patios, and even outdoor kitchens. 

In other words, you can emphasize all this plus the natural light, the views, the high ceiling, and more with some simple editing techniques

These are key selling points that could catch a buyer’s eye. So, by highlighting these features, you can give potential buyers a glimpse of what they can expect from the property.

3. Saves Time and Money 

Another key advantage of using real estate photo editing services is that it can save you time and money in the long run. 

Rather than spending hours on end trying to get the perfect shot, a professional photo editor can work their magic and create stunning images quickly and efficiently. 

For example, PhotoUp’s team of expert real estate photo editors in the Philippines offers a quick turnaround time of 12-24 hours, so your images will be ready when you wake up in the morning.

real estate photo editors

Additionally, outsourcing your photo editing needs can help you save money on equipment and software costs, as well as employee salaries.

Have You Ever Thought To

Outsource Photo Editing?

Try it today with 10 free edits from three professional photo editors.

4. Differentiates Your Property Listings 

In today’s crowded real estate market, it can be tough to stand out from the competition on the MLS and other online listing sites like Zillow. 

However, by investing in high-quality photo editing services, you can differentiate your property listings and make them more attractive to potential buyers — more eye-catching. 

A great photo can highlight the best parts of a property and make it more enticing for buyers to visit in person. Plus, a professional editing service can also help you with more advanced editing like creating:

This will make sure you’re images stand out from the rest on highly competitive listing sites like the MLS, Zillow, and Redfin. 

5. Creates Consistent Branding

Real Estate Flyers by PhotoUp
Real Estate Flyer by PhotoUp

Creating consistent branding is essential in real estate. Consistent branding should be applied to all company materials, including brochures, flyers, online and print advertising, and social media posts. 

As a result, photo editing can help real estate photographers and agents in branding their photography and listings. 

For instance, a dedicated photo editor will learn your unique style and can then use various editing techniques, which will make your photos adhere to a consistent theme. 

This consistency can attract potential customers and homebuyers and create an identifiable brand for your business. 

6. Improves Seller Satisfaction 

Having great photos of their property is highly important to any client. 

A professional real estate photo editing service can provide breathtaking photos and videos of the client’s house that surpass client expectations. 

Giving clients amazing photos of their property that they can feel proud of can create a stronger relationship between the client and agent. 

7. Attracts More Buyers and Sell Listings Faster

The end goal of real estate photo editing is to attract more potential buyers for your listings, which can subsequently lead to a quicker sale and higher profit. 

Consider these real estate photography statistics:

  • Sales agents who use professional photographers earn twice as much commission compared to others
  • Homes featuring professionally edited photos receive 47% higher asking prices per square foot
  • 61.3% of brokers believe high-quality photography is ‘crucial’ for selling homes
  • Also, homes with drone photos or aerial photos sell 68% faster
  • Lastly, property listings featuring high dynamic range (HDR) photos sell 50% faster and increase online views by 118%

That’s some valuable information right there!

By presenting attractive and high-quality photos of your properties, you increase your chances of appealing to potential buyers, which could be the difference between a listing remaining on the market for months or selling within days.

Have You Ever Thought To

Outsource Photo Editing?

Try it today with 10 free edits from three professional photo editors.

Partner With the #1 Real Estate Photo Editing Service – PhotoUp

To take your property listings to the next level, consider partnering with a professional real estate photo editing service like PhotoUp. 

PhotoUp offers an affordable editing service that streamlines the editing process, providing high-quality, customized images and videos at a fraction of the cost of hiring an in-house editor. 

For example, our skilled photo editors can help with the following issues:

  • Improper exposure levels
  • Harsh shadows, lack of light, etc.
  • Blurred images that were taken without a tripod
  • Images that need cropping or other effects
  • Lawn greening and sky replacements
  • Twilight and day-to-dusk editing
  • Manual blending and pano stitching
  • Clutter and advanced object removal
  • Line and angle corrections
  • And much more!

But it doesn’t stop there…

Your Real Estate Marketing Partner

PhotoUp Real Estate Photographer Websites
PhotoUp Real Estate Photographer Website

PhotoUp is a complete one-stop-shop for real estate marketing and also offers additional services such as:

We have everything you need to create impressive real estate photography that will impress clients and sell listings faster at higher rates!

Additionally, our commitment to customer support, community, and education makes us a reliable partner for your real estate photography needs. 

How to Get Started

Getting started with PhotoUp is easy breezy!

When signing up for a free PhotoUp account, you’ll get access to our user-friendly photo management system where you can upload photos, provide instructions and feedback, and lastly download your beautifully edited images.

PhotoUp Real Estate Photo Editing Uploader Demo

To see how easy it is to get started with PhotoUp, have a look at our real estate photo editing uploader demo:

As simple as that!

So, what are you waiting for?

Sign up for a free PhotoUp account today and see the difference professional editing can make for your business!

We hope this blog post helped you understand the value of real estate photo editing to create stunning visuals and boost your listings. Before you go, you may also want to check out the following resources: 

Stina Pettersson

Professional Blogger

Stina is an entrepreneur, digital marketer, and professional blogger who's passionate about real estate photo editing, being outdoors with her pup, and sweaty gym sessions. She loves the written word and has been writing for publications like Forbes and Thrive Global. Originally from Sweden, she's called South Florida her home since 2013.

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