Table of Contents

Luxury real estate photography is a niche field that requires specialized skills and attention to detail. 

As a real estate photographer, your goal is to capture the essence of the property and showcase its unique features. Whether you’re shooting a sprawling mansion or a penthouse apartment, there are certain key elements that can make or break the success of your photography. 

In this blog post, we’ll explore the key to luxury real estate photography success and provide 6 actionable tips on how you can elevate your work to the next level.

Let’s dive in!

6 Key Tips to Luxury Real Estate Photography Success

Here are 6 key tips on what to consider when shooting high-end real estate to produce captivating photography.

1. Understanding Your Client’s Needs

6 Key Tips to Luxury Real Estate Photography Success

The first key to luxury real estate photography success is understanding your client’s needs. 

Luxury real estate clients expect the best in every aspect of their property, and your photography needs to reflect that. 

Before you start shooting, take the time to get to know your client, their preferences, and what they want to highlight in their property. 

Discuss their vision and ask for any specific shots they want you to capture. By understanding your client’s needs, you can tailor your photography to their exact requirements, and deliver images that exceed their expectations.

2. Investing in the Right Gear

6 Key Tips to Luxury Real Estate Photography Success

If you specialize in luxury real estate photography, some camera features like face-tracking autofocus systems or fast continuous shooting modes may not be useful to you. 

But a good choice of camera would be a DSLR camera like the Canon 5D Mark IV, which many photographers recommend as base equipment. With its ability to perform well at ISO up to 6400 and provide good quality for web publishing at higher sensitivities, it offers great versatility.

Additionally, a wide-angle lens is also a must-have. It’s particularly useful when photographing buildings surrounded by other structures, allowing you to capture the entire scene effectively. 

Plus, for interior shots, a wide lens is essential to capture as much detail as possible. Consider using the Canon 17-40mm f/4L or explore other high-quality Canon wide-angle lenses.

Lastly, using a tripod is crucial to avoid camera shakes and ensure sharp, professional-looking images.

3. Use the Proper Lighting

Lighting is one of the most important elements of luxury real estate photography. Proper lighting can make a big difference in the overall look and feel of a property. 

A key element is controlling and shaping the light to bring out the color, surface texture, and details of the architectural and living spaces.  

That said, you should try to use natural light as much as possible, but also be prepared to add extra lighting if necessary. 

Light fixtures and chandeliers need to be highlighted and may need additional lighting. Also, avoid harsh shadows by diffusing light where necessary. 

Keep in mind that lighting can change throughout the day, so be sure to plan your shoot for optimal lighting conditions.

When planning your shoot, try to use the golden hour to your advantage and shoot exterior photos during sunrise or sunset. 

If you can’t fit this short window into your shooting schedule, you can use twilight editing to give your property photos a luxurious and romantic glow that is sure to capture high-end buyers’ attention.  

The Real Estate Photography

Business Systems You Need

PhotoUp is the ultimate real estate photographer business platform.

4. Consider Composition and Perspective

Composition and perspective are the building blocks of luxury real estate photography.

Aim to showcase the property’s most impressive features, such as scenic views, high ceilings, or elegant finishes. 

Keep in mind the swim lane perspective of a home and try to get shots that capture an entire room that puts its size into perspective. 

For example, aerial drone photography will be crucial for capturing multiple perspective points. It’ll also help you show off the neighborhood and the property’s unique features.

Try to create an inviting atmosphere that makes potential buyers feel at home. As a general rule of thumb, stick to the 2/3 rule of composition when framing your shots, and use leading lines and symmetry to create impactful photographs.

5. Real Estate Photo Editing Is Crucial

Professional real estate photo editing and retouching are crucial and can make or break your luxury real estate photography.  

While overdone editing can ruin a good property photo, professional editing can help it stand out from the competition and capture buyers’ attention.

Overall, good editing should look natural and consistent while drawing attention to the property’s best features. 

Removing any unwanted objects that may distract from the subject matter and any blemishes on furniture, walls, or floors that can detract from the image can go a long way. 

Remember that less is more, and avoid using filters or other shortcuts. Make sure the final edited product looks consistent with your initial photos.

6. Market Your Luxury Real Estate Photography

Marketing your photography is just as important as taking excellent photos.

Invest the time and resources to create a professional single property website for your luxury listing. This will help you showcase your listing at its best. 

luxury real estate photography
Single Property Website by PhotoUp

Additionally, a property website provides a layer of luxury and sophistication to any listing.

It tells buyers that the Realtor really believes this is a high-end listing, that it’s worth investing in, and that it should stand out from other properties on the market. Best of all, PhotoUp’s single property websites also come with a matching property flyer.

luxury real estate photography
Real Estate Flyer by PhotoUp

If you don’t want to create a property website to showcase your listing photos, make sure to highlight these photos in your online portfolio so that new clients can see that you can shoot luxury real estate.

Lastly, create a social media presence to showcase your photography and reach out to real estate agents and brokers to develop relationships. You can also visit local REIA groups to make connections and show your work to as many people as possible. 

Overall, professionalism and timely responsiveness will lead to repeat reliable clients. Your ability to brand yourself that you’re an expert in the luxury real estate photography business will position your business.

Luxury real estate photography is a challenging but rewarding field that requires a particular set of skills.

By understanding your client’s needs, investing in high-quality equipment, and paying attention to lighting, composition, editing, and marketing your work, you will develop a reputation as a trusted and effective luxury real estate photographer. 


What makes a luxury photographer?

Being a luxury photographer is about more than shooting stunning photos. They typically provide their clients with an exceptional experience that sets them apart from regular hobbyists. Plus, their photography marketing strategy is top-notch, making it crystal clear that they offer premium services.

How to start photographing high-end real estate?

When it comes to high-end real estate photography, it’s crucial to make an investment. You have two options: you can either buy pro-level equipment and editing software or hire a professional photographer and editor to help you create top-quality photography. In summary, you need to be able to produce top-notch quality images.

How to photograph luxury real estate?

When shooting luxury real estate, the norm is to take:

  • 2 wide-angle shots in each bedroom, kitchen, and living room
  • 1 photo of the bath
  • 1-3 photos of the backyard 
  • 1-2 shots of the front part
  • 1 photo of each utility room (laundry room, garage, and storage)

The Ultimate All-in-One

Real Estate Photographer Business Platform

Grow a successful real estate photography business with PhotoUp.

Leverage Professional Real Estate Photo Editing

To be able to produce top-notch real estate photography—good enough to impress high-end buyers—you’ll need professional editing. 

It can make all the difference in taking a dull image and transforming it into something stunning and eye-catching!

PhotoUp’s team of professional real estate photo editors is eager to take your real estate photos to the next level.

With over a decade in the business and several hundred photo editors around the world, it’s hard to match PhotoUp’s quality, service, and pricing

No matter what kind of editing you’re looking to outsource, PhotoUp’s editors will make sure your photos are of the highest quality.

For example, our real estate editors can help you with:

  • Image correction and enhancement
  • Color, brightness, and tone adjustments 
  • Window masking and glare reduction
  • Clutter and object removal
  • Line and angle corrections
  • Improper exposure levels
  • HDR editing
  • Harsh shadows, lack of light, etc. 
  • And more.

On top of that, PhotoUp also offers an ecosystem of real estate marketing services such as:

We have everything you need for your real estate marketing needs in one easy-to-use platform!

How to Get Started

Getting started using PhotoUp’s real estate photo editing service is super easy.

All you need to do is sign up for a free PhotoUp account, upload your images, choose export setting and turnaround time, get your images returned to download, and that’s it!

PhotoUp Real Estate Photo Editing Uploader

To see how easy it is to get started, check out our real estate photo editing uploader demo:

As simple as that! So, don’t wait!

Sign up for a PhotoUp account today, and let PhotoUp help you create stunning luxury real estate photography. Plus, for a limited time, you even get 10 free edits when you sign up for an account! 

Before you go, you may also want to check out the following resources:

Stina Pettersson

Professional Blogger

Stina is an entrepreneur, digital marketer, and professional blogger who's passionate about real estate photo editing, being outdoors with her pup, and sweaty gym sessions. She loves the written word and has been writing for publications like Forbes and Thrive Global. Originally from Sweden, she's called South Florida her home since 2013.

Connect with Stina