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Are you looking into real estate photography pricing to get an idea of how much it would cost to hire a professional photographer?

Professional real estate photography makes a listing more attractive to potential buyers and can help it stand out from the competition. Quality photos allow potential buyers to feel like they can visualize themselves in the home. 

In this post, we’ll list the average real estate photography pricing in 2024. We’ll also discuss why you will benefit from hiring a professional photographer, and how to choose the best person for the job.

Why Use a Professional Real Estate Photographer?

Real Estate Photography Pricing in 2023 - Why Use a Professional Real Estate Photographer?

Using a professional real estate photographer ensures that the photos used to help market your listing are of the highest quality.

Professional real estate photographers know how to use the best equipment and techniques to capture the most attractive and accurate images of a home. 

Real estate photographs taken by an expert also capture the best angles of a home, highlighting its most attractive features, which can help to create a more appealing listing. 

Additionally, having quality images can make a listing stand out from the competition and help attract more buyers, which is crucial to selling your property fast and for top dollar.

Besides, photographers often have access to software and technology that can further improve the quality of the images. 

Overall, these experts can help you capture the most attractive photos to help you get the most out of your listing and hopefully sell it for a higher price.

How to Choose a Real Estate Photographer?

Real Estate Photography Pricing in 2023 - How to Choose a Real Estate Photographer?

When choosing a real estate photographer, there are a few key factors to consider. 

First, you’ll want to look at their portfolio of previous work. Look at the quality of the images they have created and see if they have experience photographing homes similar to yours. 

It’s also important to consider their availability and if working with them will fit into your budget. 

Also, if you’re interested in aerial photography, you need to ask if they offer drone photography. Not all photographers do since it not only requires expensive equipment but also a drone license and registration.

Aerial or drone photography can provide a birds-eye view of the property and neighborhood and take shots at unique angles, making it easier for homebuyers to get a deeper understanding of the home.

Finally, make sure that their terms and conditions are clearly laid out and that you are comfortable with them. It’s essential to trust the person you hire, so make sure that you have a good rapport with the photographer before hiring them.

Have You Ever Thought To

Outsource Photo Editing?

Try it today with 10 free edits from three professional photo editors.

Questions to Ask a Photographer

Real Estate Photography Pricing in 2023 - Questions to Ask a Photographer

To make the hiring process a bit easier, here are some questions to consider when choosing a real estate photographer:

  • What are their training and experience?
  • What type of properties do they normally photograph?
  • Looking at their portfolio, will their photos be appealing to your audience?
  • Do they seem willing to listen to your preferences?
  • Do they seem available and responsive?
  • Will they edit photos to your satisfaction in post-processing? What are their retouching skills like?
  • How much time do they need to prepare and shoot your property? 
  • Can they deliver your photos on time?
  • Can they price-match with their competition?
  • Do they offer drone photography (if you’re interested in that)?
  • What equipment do they use? 

If you ask these questions and get satisfying answers, you’re most likely on your way to hiring a professional photographer who will help you create captivating real estate photos

Now that you know why you should hire an expert and what to think about in the vetting process, let’s take a look at real estate photography pricing in 2024.

Real Estate Photography Pricing in 2024

Real Estate Photography Pricing in 2023

The cost of a real estate photographer can vary greatly. Generally, the cost will depend on the size of the property, the level of experience of the photographer, and the number and quality of the images required. 

Some photographers may charge a flat fee for their services, while others will charge by the hour or the size of the property.

It may be helpful to get quotes from several photographers before making a decision and ask for a fixed price for deliverables, rather than being billed by the hour.

To give you a ballpark, let’s present the average cost for different kinds of real estate photography:

  • Typically, real estate photographers can charge anywhere from $150 to $350 per hour to shoot a regular property.
  • And a lengthy aerial photography shoot with high-resolution drone photography can cost up to $5000.
  • Some real estate photographers charge per day, with a whole day costing anywhere between $1,500 and $15,000. However, in most cases, photographers will charge for a final number of photos.
  • Other photographers work on commission without any upfront charges. Instead, they are being paid when the property sells. If this sounds good to you, it may be worth checking whether this option is available.
  • Also, the type of shoot you choose will affect the final price. Daytime photographs cost less than dusk or twilight images. For example, a basic daytime shoot might cost $150 to $350 for a set of stills, compared to $200 to $750 for a twilight photo. When you see a twilight sunset, you’ll understand why that is a more expensive option. It adds a romantic and mystical feel to the property, which can attract more buyer interest.

Have You Ever Thought To

Outsource Photo Editing?

Try it today with 10 free edits from three professional photo editors.

Don’t Forget to Ask Your Photographer About Editing!

Post-processing or editing of images is an important part of the process for a real estate photographer. By taking the time to edit the photos, they can ensure that the images are of the highest quality and represent the home accurately. 

Photo editing can include adjusting the color balance and sharpness of the image, cropping the image, or removing unwanted elements in the background. 

Many photographers choose to outsource their editing to a professional real estate photo editing service like PhotoUp. That way, they can ensure the highest quality of their images and, at the same time, save valuable time they can spend on shooting more properties and growing their business.

A professional photo editing service can also offer additional real estate marketing services to make your listing images stand out even more.

Here are examples of what PhotoUp can offer:

No matter how you decide to market your listing images, it’s crucial to use a professional photographer who knows how to shoot amazing real estate photography. 

This will make your listing stand out from the competition, which will be well worth the extra investment!

If you’re a real estate photographer, agent, or seller and want a one-stop shop for your real estate marketing needs, you should sign up for a free PhotoUp account and test our services.  

For a limited time, we even offer 10 free edits when you sign up for an account!

We hope this blog post gave you an idea of real estate photography pricing in 2024. Before you go, you may also want to check out the following related resources:

Stina Pettersson

Professional Blogger

Stina is an entrepreneur, digital marketer, and professional blogger who's passionate about real estate photo editing, being outdoors with her pup, and sweaty gym sessions. She loves the written word and has been writing for publications like Forbes and Thrive Global. Originally from Sweden, she's called South Florida her home since 2013.

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