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Looking for ideas on how to use social media to market real estate photography?

Many social media sites offer excellent ways for real estate photographers to showcase their work and talent.

So, in this article, we’ll share the best ideas for marketing real estate photography using social media.

Are you ready? Let’s get started.

Ideas for Marketing Real Estate Photography Using Social Media

If you’re looking for the best ideas on using social media to market your real estate photography business, consider the following.

1. Our First Marketing Idea – Use Facebook

Even as it ages, Facebook remains one of the most popular social media platforms, with hundreds of millions of users.

Therefore, take advantage of Facebook to market your real estate photography business. If you don’t already have one, the first thing you’ll need is a Facebook Business Page. 

Even if you aren’t planning to run Facebook Ads, you’ll want to make sure you have the following: 

  • A Facebook Business Page to maintain a social media presence
  • Creating a Facebook Business Manager account allows you to manage any ad campaigns you run 
  • And finally, set up your target audience using Facebook’s easy audience guides

That last item is how you’ll target your Facebook Ads to show up in front of Realtors and other real estate industry professionals.

Another possible use for Facebook is to create a Facebook Group. The group can be about your business, real estate photography in general, or your local real estate market. Invite other real estate photographers or salespeople to join.

Then, use the group page to build a following, engage in discussions, post your work, and invite posts from other members. Facebook Groups are an excellent way to get your name and business out in front of others.

All that’s left to do is to create your Facebook ads! Luckily, as a real estate photographer, you’ll have plenty of photos and visual content at your disposal.

2. Don’t Forget Instagram

Instagram is ideal for real estate photographer advertising. All you need to do is search for real estate photography and a local city.

The images will come up from real estate professionals in that city or area. They promote their posts with a hashtag. 

Here are our 7 best ideas for marketing real estate photography on Instagram:

  1. Set the right Instagram objectives
  2. Use local targeting
  3. Get smart about demographics
  4. Take advantage of popular real estate Instagram hashtags
  5. Think about carousel ads to show off your properties
  6. Bring real estate to life with video
  7. Leverage aspirational imagery

Next, follow everyone. Granted, Instagram limits you to 200 follows per day, so it will take a while to get everyone. Most statistics show that about 20% of the people you follow will follow you back. 

As you build a follower base, keep posting your work and contact information on Instagram.

Each time you post, don’t forget to use the comments to provide context and background concerning the images.

Also, Instagram has Reels, which are videos or montages of photos. Use both the comments and the Reels feature to tell a story about your work and posts – everyone loves a good story!

After all, it’s free advertising, and it gets your work in front of potential customers.

3. Have a LinkedIn Profile

Most people understand that LinkedIn focuses on people’s professional lives. It’s sort of an online resume that you can update daily. 

This means that real estate sales professionals need to approach it slightly differently from other social networks.

For example, LinkedIn is less focused on posting real estate sales (although you’ll see listings now and again). 

Rather, LinkedIn is focused on helping real estate sales professionals to:

  • Expand their network
  • Increase brand awareness
  • Have an online, expanded business card

With that said, LinkedIn has one of the highest lead generation conversion rates of all social media platforms.

Yes, you read that right. Studies show that traffic from LinkedIn converts better than most users assume. For example, take a look at the following lead generation statistics: 

  • LinkedIn has a 2.74% visitor-to-lead generation ratio for both B2B and B2C audiences
  • Facebook’s rate hovers around 0.77% 
  • And Twitter follows third with 0.69%

So, polish up that LinkedIn profile soon and plan on keeping it updated with your recent photography work. 

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4. One Last Marketing Idea – Give Pinterest a Try

Pinterest often gets overlooked when people think about social media advertising and marketing. And that makes sense for some professions and services.

But it’s a perfect platform for real estate photographers and isn’t as busy with other professional ads as some social media sites.

Consider these advantages of Pinterest:

  • The site is geared toward displaying and posting photos
  • It’s an easy site to use
  • You’ll reach a user audience that loves looking at impressive images
  • Your images will rank on Google, which can help you get more traffic to your portfolio

Pinterest is a win-win for social media marketing ideas for real estate photographers. So, go ahead and create an account if you don’t have one already.

Before we move on, there’s one important issue to consider. Be aware that posting on some social media sites could compromise your copyright to the images. 

So you’ll want to do two important things:

  • Be selective with the photos you post on social media
  • Understand the terms of service for every platform you use
  • Watermark your images

That said, next, we need to talk about the importance of real estate photographers having an excellent portfolio marketing website.

The Importance of Having a Photography Marketing Website

Real Estate Photographer Website by PhotoUp
Real Estate Photographer Website by PhotoUp

Real estate photographers need to have a website that talks about their business and services and shows their portfolio.

Moreover, a portfolio website is central to any social media strategy. It serves as an anchor, and you’ll want every one of your social media accounts and many of your posts to link to your portfolio site. 

Above all, you need to know that being active on social media, while vital to promoting your business, does not replace a portfolio website!

Your website needs to be beautifully designed. It should feature your best photography work. It should also have room for or link to a professional blog where you can talk in more detail about your work.

A strong portfolio site matters – so let us share where you can create a spectacular site easily and affordably. 

PhotoUp’s Real Estate Photography Marketing Sites 

Real Estate Photographer Website by PhotoUp
Real Estate Photographer Website by PhotoUp

PhotoUp’s custom photographer’s websites offer a clean, visual website builder specifically designed for real estate photographers.

It’s easy to use and comes with the following features:

  • A professionally designed layout that lets you add images and content to make it perfectly yours
  • The distraction-free blog interface empowers you to write and publish at your best

And there’s more:

  • Private, branded galleries that can be created in seconds
  • Visually build powerful forms to connect with clients, conduct surveys, or collect payments

These sites look fantastic and are affordable, starting at $499. Best of all, we design the website for you.

Do yourself a favor and check our custom websites out!

The Ultimate All-in-One

Real Estate Photographer Business Platform

Grow a successful real estate photography business with PhotoUp.

Trust Us for Your Real Estate Photography Marketing Needs

PhotoUp does more than photographer websites. We’re an industry leader specializing in real estate photo editing services that will save you hours on post-processing. 

Additionally, our automated workflow allows you to devote more time to shooting properties and securing clients and less time to editing. 

Perhaps more importantly, we offer a way to secure your brand’s consistency while getting the best photo editing results.

How? By pairing you up with a dedicated photo editor.

A dedicated photo editor is a photo editor or team of editors that you work with each time and who quickly master your style and brand inside and out. 

And PhotoUp does more than real estate photo editing and custom photographer websites. We’re a full-service real estate marketing servicing company. 

Explore our other marketing offerings that can give you an advantage in today’s market and help you gain more clients:

Don’t wait – get a custom portfolio website and a fabulous dedicated photo editor – and more today!

Sign up for a free PhotoUp account and let us help you grow your real estate photography business.

We hope this post provided valuable ideas for using social media to market your real estate photography business. If you found this blog post valuable, you may also want to check out the following related resources:

Gregory Gronbacher

Real Estate Sales Agent / Professional Blogger

Gregory is a real estate sales agent and a state-certified instructor of real estate licensing and law. Originally from New York City, he's called Grand Rapids, Michigan home since 1995.

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