Table of Contents
- Real Estate Marketing Trends for 2025: What’s New?
- 35+ Key Real Estate Marketing Statistics for 2025
- Access the Best Real Estate Marketing Tools With PhotoUp
As the real estate industry evolves, staying informed about the latest marketing trends and statistics is crucial for professionals aiming to maintain a competitive edge.
In this article, we’ll share 35+ real estate marketing statistics and trends for 2025 to give agents and photographers an idea of what’s coming and what they need to prepare for.
Let’s dive in!
Real Estate Marketing Trends for 2025: What’s New?
Real estate marketing in 2025 is embracing innovation, with technology and personalization taking center stage.
Virtual reality (VR) and augmented reality (AR) tours are becoming standard, allowing buyers to experience properties remotely in immersive detail.
Artificial intelligence (AI) is streamlining operations, from quick and effective AI editing to chatbots providing instant responses to predictive analytics helping agents target the right buyers.
Social media platforms like Instagram and TikTok are invaluable for reaching younger demographics, while short-form video content dominates engagement.
Additionally, eco-conscious marketing that highlights energy-efficient features is resonating with sustainability-focused buyers.
| As data-driven strategies and digital tools continue to evolve, successful real estate marketing in 2025 prioritizes both technological adoption and a personalized approach to client relationships. |
35+ Key Real Estate Marketing Statistics for 2025
With these new trends in mind, let’s take a look at 35+ key real estate marketing statistics for 2025:
Professional Photography Enhances Viewings and Sales
- Only 35% of agents employ professional photographers
- According to PropertyBox, homes with high-quality photos sell 32% faster. It’s, therefore, crucial for photographers and agents to professionally edit their photos before listing properties to captivate potential buyers and accelerate sales
- This statement is supported by the fact that 99% of home buyers claim that the listing photos were the most crucial factor when deciding which homes to see in person
- 61.3% of brokers report that listing photography is the most critical factor when selling homes
- Homes marketed with professionally edited photos see a 1,200% increase in social media shares
- Viewers spend 60% of the time checking images and only 20% read the listing description
Increased Commission and Offer Prices With Professional Photography
- Agents using professional real estate photography earn double the average gross commission income compared to those who don’t
- Photos help with offer prices — homes featuring professionally edited photos receive 47% higher asking prices per square foot
Virtual Staging Helps Accelerate Home Sales
- Homes that are virtually staged sell 75% faster than those not using this technology
- 83% of properties marketed with virtual staging sell for the asking price or above
- Virtual staging is about 97% cheaper than traditional home staging, which is a more cost-effective way of marketing a listing
Buyers Are More Likely to Inquire With 360° House Tours
- By 2025, virtual tours and 360-degree imagery will become industry standard, giving buyers a chance to explore properties remotely
- 95% of people are more likely to inquire about a property with a 360° tour
- Listings promoted with virtual home tours get 87% more views than those without one
- Listings with virtual tours close 31% faster than those not using a tour
- 54% of home buyers report that they will not schedule a showing for a property without a virtual tour
- Tech-savvy Gen Z buyers are 130% more likely to schedule a showing if the property has a virtual tour
- 80% of people would switch to an agent using 360° tours
The Real Estate Photography
Business Systems You Need
PhotoUp is the ultimate real estate photographer business platform.
Single Property Websites Increase Traffic and Showings to a Listing
- Studies have shown that single-property websites can significantly increase traffic to listings, often by up to 55%
- 44% of buyers reported that a single property website significantly influenced scheduling an in-person showing
Drone Photography Is Preferred by Homeowners
- 83% of homeowners prefer agents who use drone photography
- Aerial photos help sell properties up to 68% faster
- Drone photography can increase engagement by 83%
Importance of Floor Plans to Vendors and Buyers
- 51% of home buyers stated that floor plans were a significant factor in their decision-making process
- 64% of home buyers want to see floor plans on a listing
- Listings promoted with 3D floor plans sold 50% quicker than those without one
- 81% of homebuyers consider floor plans essential
- Over half of vendors would not instruct an agent that didn’t offer floor plans
- 80% of visitors head for the floor plan before photos on property listings
- 1 in 5 potential buyers would ignore a listing if it didn’t have a floor plan
- Floor plans can increase click-through rates by up to 52%
Homeowner Preference for Video Marketing
- 73% of homeowners prefer working with agents who use videos for marketing
- 85% of sellers expect a real estate video as part of their home’s marketing efforts
- 46% of buyers cite property video tours as the most valuable content on an agent’s site
- Real estate listings with video receive 403% more inquiries than those without
- Overall, video is 12 times more successful than other content formats
AI Will Continue to Dominate Real Estate Marketing in 2025
- 85% of real estate agents now report using AI regularly in their business
- By 2030, 95% of brokerages are expected to implement AI tools
- AI-driven property management platforms are estimated to have boosted rental income by up to 9%
- 81% of leading property valuation tools are now AI-enhanced
And there you have 35+ real estate marketing statistics for 2025!
We hope these insights will help you plan your marketing strategy and beat the competition in the year ahead. If you need help from real estate marketing experts, check out PhotoUp!
The Ultimate All-in-One
Real Estate Photographer Business Platform
Grow a successful real estate photography business with PhotoUp.
Access the Best Real Estate Marketing Tools With PhotoUp
Understanding the digital landscape and leveraging advanced tools to maximize leads and sales are vital to staying ahead in real estate marketing trends for 2025.
As technology rapidly evolves, the industry continues its shift online, leaving traditional, outdated marketing methods behind.
Embracing this digital transformation is no longer optional—it’s essential for success in a competitive market.
If navigating the complexities of digital marketing feels daunting and you’d rather focus on building client relationships and managing on-site activities, let PhotoUp take the reins!
PhotoUp is a one-stop-shop for real estate marketing and offers the following services:
- Real estate photo editing
- Virtual house tours
- Virtual staging
- Real Estate Photographer Websites
- Single property websites
- House portraits
- Virtual Assistants
- And more!
With an innovative real estate marketing partner and the right tools to help you, you’ll be selling properties and gaining clients at a lower cost than ever before.
How to Get Started
Getting started with PhotoUp is super easy! This is what to do:
Step 1. Sign up for a free PhotoUp account.
Step 2. Check out all our real estate marketing services available in the dashboard.
Step 3. Choose the service you want to get started with and provide instructions *(optional).
Step 4. Wait for PhotoUp professional editors to fulfill your order in 48 hours or less.
Step 5. Download and start using your marketing material.
PhotoUp Real Estate Photo Editing Uploader Demo
To see how easy it is to get started with PhotoUp, check out our real estate photo editing uploader demo:
It’s as simple as 1-2-3 to get started with PhotoUp!
So, what are you waiting for?
Sign up for a free PhotoUp account today, and find out how we can help you boost your real estate marketing at record speed.
For a limited time, you even get 10 free credits you can use on any of our services when signing up for an account.
We hope this post provided you with some valuable real estate marketing statistics and trends for 2025. Before you go, you may also want to check out the following resources:
