Table of Contents
- How Important Are Staged Real Estate Photos?
- What Is Luxury Virtual Staging and How Does It Work?
- Who Is the Right Target Market for Luxury Virtual Staging?
- Benefits of Using Virtual Staging for High-End Listings
- Are There Any Potential Drawbacks?
- How to Choose the Right Virtual Staging Service?
- Try PhotoUp’s Luxury Virtual Staging Service!
Luxury virtual staging has become an incredibly popular way to showcase properties, offering potential buyers the ability to tour luxury homes online. Because of this, sellers of luxury real estate should consider taking advantage of virtual staging to give their listings a distinct edge over the competition.
In this post, we’ll share whether luxury virtual staging is right for your high-end listing to help you market and sell your property for top dollar.
Let’s start by taking a look at some recent real estate statistics to understand the importance of professionally staged photos when marketing and selling real estate.
How Important Are Staged Real Estate Photos?
Recent studies show that over 90% of home buyers search online for their next home. And according to the Mortgage Report, staged photos on listing websites receive more views and thus rent/sell 73% faster than the unstaged competition.
Additionally, in 2021, 85% of staged homes sold for 5% to 23% percent over list price when being staged. With this in mind, I would recommend staging your real estate images before listing your home for sale.
Professional and captivating real estate photography is essential to help sellers and agents sell their listings faster and for a higher price, especially when it comes to high-end real estate.
With that said, let’s now look at what luxury virtual staging is and how it works.
What Is Luxury Virtual Staging and How Does It Work?
Luxury virtual staging is the process of digitally adding luxury furnishings and decor to empty rooms to make your real estate images look stunning.
By adding virtual furnishings to property photos, potential buyers can get a sense of how luxury products would look in the space without having to physically purchase and install them.
In other words, it’s an innovative way for real estate agents and sellers to showcase luxury properties without having to spend money on expensive furniture and decor.
Additionally, virtual staging can help you provide visuals that are more detailed and luxurious than what can be done with traditional staging.
Through luxury virtual staging, an agent or seller can draw attention to the best features of a property and create pleasurable experiences for online viewers, helping them imagine living there.
Who Is the Right Target Market for Luxury Virtual Staging?
Luxury virtual staging is perfect for busy real estate agents that lack the time and resources needed to physically stage luxury properties.
It’s also a great option for homeowners who desire a high-end look for their real estate listing without having to use a traditional home staging company with physical furniture, which can be both costly and time-consuming.
Owners of luxury real estate can ensure that their property stands out from other listings, successfully attracting target buyers who expect nothing but top-tier quality from the luxury market.
Benefits of Using Virtual Staging for High-End Listings
Even though physical home staging is the most common option for higher-end homes, virtual staging is a great option to showcase an empty luxury listing.
Marketing an unfurnished and fairly empty property can be challenging even though it’s a high-end home. After all, empty rooms and bare walls may not be a selling point to luxury home buyers.
In fact, current research shows that vacant homes sell for an average of $11,306 less and spend six more days on market compared to staged and virtually staged homes.
But adding photorealistic real estate photos with beautifully furnished and decorated rooms in the luxury virtual staging style to a listing can attract more prospective buyers and get them to want to visit the home.
And therefore also sell it faster!
Here are more benefits of using virtual staging to market high-end listings:
- Firstly, virtual staging only costs a fraction of the cost of traditional home staging (generally 97% less)
- Secondly, you don’t need to hire a stager to actually move furniture
- Nor do you need to rent or buy furniture and decor
- Virtual staging is also way faster than regular home staging and can be done in less than 48 hours
- Photorealistic virtual staging can generate more online interest and physical showings
- It also allows for social distancing in COVID times
- It’s non-disruptive to the seller
- Lastly, it can furnish rooms in multiple design styles, which helps sellers cater to any market
Overall, virtual staging can help agents and sellers transform empty or unappealing spaces with luxury furniture and fixtures – all of which are digitally designed, eliminating the need for physical staging.
Are There Any Potential Drawbacks?
When confronted with the task of selling a high-end listing, turning to a staging service is a must to show potential buyers the property’s full potential.
While virtual staging can provide easy, almost instantaneous decoration for an otherwise vacant house, there are some potential drawbacks to consider.
Even with the very best technology, virtual staging isn’t quite the same as seeing the home in person and might therefore leave a less tangible and complete impression on potential buyers.
Additionally, buyers expect a certain standard for their high-end purchases, which could be undermined by an overly digitalized space.
So, you need to make sure you’re using a professional virtual staging service that can create photo-realistic, top-notch real estate photos, which we’ll look at next.
How to Choose the Right Virtual Staging Service?
Choosing a virtual staging service for your project can be a big decision. It’s important to find the right team that can provide the best quality results and delivers on time.
Start by researching what types of virtual staging services the company offers and check out reviews from previous customers.
Also, consider the value of the services being offered, as well as the turnaround time, any revisions and customization options available, and so forth. And make sure you’re comfortable with the customer service and pricing structure before moving forward.
To make your decision easier, PhotoUp has reviewed and rated the best virtual staging companies of 2023. All companies on this list offer professional virtual staging services.
By taking this thoughtful approach, you’ll be sure to find a virtual staging service that meets all your needs!
Try PhotoUp’s Luxury Virtual Staging Service!
Luxury virtual staging style is all about refined class. It’s a modern take on classic Victorian design with nods to antiquity, restrained glister, masterful woodwork, and elegant floor coverings.
The luxury style entails sophistication, elegance, detail, a sense of proportion, and a distinctive feeling that living is easy.
PhotoUp’s virtual staging designers can add gorgeous large size furniture and stylish decor to inspire social interaction and comfort.
There are no limitations to what virtual staging can do to transform a space!
With over a decade in the industry, PhotoUp makes the virtual staging process quick, effortless, and affordable. Our full range of virtual staging services includes:
- Virtually staging for vacant or furnished rooms
- Redesigns and full makeovers
- Color changes for walls, furnishings, and flooring
- Digital decluttering, repairs, and updates
- Virtual landscaping
- And more.
You can choose between dozens of furnishing and decor style options to be able to cater to any market, from residential to luxury listings.
On top of that, PhotoUp is a one-stop real estate marketing agency for real estate agents and also offers additional services such as:
- Real estate photo editing
- Single property websites
- Custom websites
- Floor plans
- Video editing
- Property flyers
- Custom house portraits
- And virtual assistants
We have everything you need for your real estate marketing needs under one roof!
PhotoUp Virtual Staging Demo
To see how easy it is to get started using our software, check out our virtual staging image uploader demo:
As simple as that!
For the low cost of $20 to $30 per image and a turnaround time of less than 48 hours, our expert CAD designers will create amazing real estate photos that will give viewers a luxury feel!
Sign up for a free PhotoUp account, and let our expert designers make your real estate photos look luxurious and captivating!
We hope this blog post helped you understand the potential of luxury virtual staging to market your high-end listing. If you enjoyed reading this post, you may also want to check out the following resources: