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Professional real estate photo editing can be a powerful tool for business growth. 

The highest-quality photos are not only essential to successful real estate sales — but they also elevate your brand and help you stand out from the competition. 

Today, over 97% of home buyers start their search online, looking through hundreds of real estate images to help them find the right home.  

These photos are not only a reflection of the listed property, but they also reflect you, your real estate or photography business, and your ability to create captivating photography.

So, in this post, we’re going to going to explore what professional real estate photo editing can do for your business. 

But first, let’s talk about the power of professional photo editing in property sales.

The Power of Photo Editing in Real Estate Sales

Real estate photo editing by PhotoUp
Real Estate Photo Editing by PhotoUp

Professional photo editing is an essential marketing tool for any successful real estate photography and/or sales business.

Unfortunately, in today’s strong sellers’ market, many real estate sales professionals think they can cut corners on marketing since listings practically sell themselves with little effort.

As you’ll see, that’s a huge mistake — both for the immediate sale, but also for the sales agent’s professional image. 

Even in a strong sellers’ market, real estate listings often underperform, not because there’s something wrong with the property, but because the photography was of poor quality.

For example, let’s take a look at these two recent statistics:

  • Properties marketed with quality images receive 47% higher asking prices per square foot
  • 32% of homes with high-quality photographs sell faster than those with poorer-quality images

Why do professionally edited images make such a big difference in sales? It’s because photo editing yields beautiful photos that capture buyers’ attention and attract them to a property.

Compared to the unedited images taken by a sales agent, professionally taken and/or edited real estate photos are:

  • Accurate in terms of color and exposure 
  • Free of flaws, wrinkles, stains, and imperfections
  • Aligned properly in terms of lines and perspective
  • Clean, crisp, and sharp

In other words, professionally edited images look fantastic and significantly stand out from unedited images!

With professional photo editing, average photos can be transformed into stunning, crisp, alluring images — so much can be done with today’s photo editing technology. 

Now, let’s ask a simple question.

If quality images have that much positive influence on a sale, what do such images say about you as a photographer or sales professional and your real estate business?

High-Quality & Consistent

Real Estate Photo Editing

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What Real Estate Photo Editing Can Do for Your Business

Your current and potential clients definitely notice your real estate photography, marketing materials, and efforts.

And, the quality of marketing materials — especially the photos — plays a significant role in the photographer and/or agent selection process of potential buyers and sellers. 

Potential buyers and sellers can tell the difference between a high-powered, successful visual marketing professional and a mediocre real estate sales professional. And one way they do this is by comparing the quality of the marketing materials and efforts.  

Smart photographers and agents think long-term, looking beyond any one particular sale. And they recognize that the level and quality of the photography matter greatly. 

Your marketing, including your photos, is not simply about the house you are currently trying to help sell. Your marketing is a statement and direct reflection of the quality and level of service you offer. 

Therefore, in today’s world of online real estate sales, the following three statements are certainly true:

  • The quality of photo editing can make or break a real estate deal
  • But also, the quality of your photos leaves a strong, lasting impression concerning your business and sales skills
  • Therefore, successful real estate photographers and sales professionals hire professional editors to post-process their real estate listing images

High-end marketing just doesn’t help sell houses — it also helps sell you as a photographer or agent. Your marketing is a direct reflection of your skills and efforts as a real estate professional.

And even though many photographers can edit their own photos, it takes quite a bit of time – and time is money. So why not leave the editing to a full-time, skilled editor and use the time saved to find new clients and market your services?

Besides, outsourcing your editing to a professional photo editing service not only saves time, but it is also much less expensive than you think.

So, invest in yourself and your business, and always use professional, quality marketing images and materials. 

Don't Try One, Try Three

Freelance Photo Editors

Try editing from 3 professional photo editors. Screened and ready-to-hire.

PhotoUp – The Best Real Estate Photo Editing Service

Given the importance of high-quality photos, you’ll naturally want to work with the best editing service provider — and that is PhotoUp.

As an industry leader with more than 10 years in the business and several hundred skilled photo editors around the world, it’s hard to beat PhotoUp’s quality, service, and pricing. 

PhotoUp’s expert team is ready and eager to help with all your real estate photo editing needs.

And we do more than photo editing. Let us help you grow your business with other powerful, marketing tools, such as:

But better yet, PhotoUp is committed to sustainable, eco-friendly, and fair-trade practices. 

We employ the world’s best photo and digital editors. And we care about our talented employees and are invested in their lives and the lives of their communities. Learn more about our team and our commitments to sustainability and community investment. 

PhotoUp Real Estate Photo Editing Uploader Demo

Or if you want to jump right in and start using our service, check out our short image uploader demo:

It’s really that easy to get stunning images for your photography business and real estate sales!

So, get started with PhotoUp today, and elevate and expand your business. And as a bonus, you’ll get 10 free edits when you sign up.

And that’s it! If you found this post valuable you may also want to check out some related resources: 

Gregory Gronbacher

Real Estate Sales Agent / Professional Blogger

Gregory is a real estate sales agent and a state-certified instructor of real estate licensing and law. Originally from New York City, he's called Grand Rapids, Michigan home since 1995.

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