Table of Contents

Stuccco is a well-known brand with a very professional digital presence in the world of virtual staging and real estate marketing. Their focus on interior design has given them a great background for virtual staging and they do it very well. The only question mark is whether their pricing structure could put them out of the range of many real estate photographers and agents. 

Take a look at this comparison table of Stuccco and PhotoUp’s virtual staging services.

Overall Rating
4.0 4.7
2021 Ranking 3 of 7 1 of 7
Cost per Image $29.00 per image $25.00 per image
Turnaround Time 12-24 hours 24-48 hours
Furniture
Online Library yes yes
Interior Design Style Count 6 or more design styles 9 or more design styles
Room Type Count 12 or more room types 12 or more room types
Pricing
Cost per Image $29.00 per image $25.00 per image
Cost of Revision $29.00 per revision free revisions
Volume Discount no yes
Ordering
Turnaround Time 12-24 hours 24-48 hours
Weekend Service yes yes
Interface yes and easy to learn yes and easy to learn
Quality
Realism Fair Very Realistic
Placement Okay Natural
Set Design Good Good
Support
Email yes yes
Chat yes yes
USA Phone yes yes
Response Time 10 minutes 5 minutes
Website stuccco.com photoup.net
Overall Rating
4.0
  • 2021 ranking: 3rd of 7
  • $29.00 per image
  • 12-24 hours turnaround time
stuccco.com
4.7
  • 2021 ranking: 1st of 7
  • $25.00 per image
  • 24-48 hours turnaround time
photoup.net
Show more
Furniture Library
  • online library: yes
  • 6 or more design styles of interior design
  • 12 or more room types
  • online library: yes
  • 9 or more design styles of interior design
  • 12 or more room types
Pricing
  • $29.00 per image
  • $29.00 per revision
  • volume discount: no
  • $25.00 per image
  • free revisions
  • volume discount: yes
Ordering
  • 12-24 hours turnaround time
  • weekend service: yes
  • interface: yes and easy to learn
  • 24-48 hours turnaround time
  • weekend service: yes
  • interface: yes and easy to learn
Quality
  • realism: Fair
  • placement: Okay
  • set design: Good
  • realism: Very Realistic
  • placement: Natural
  • set design: Good
Support
  • email: yes
  • chat: yes
  • USA phone: yes
  • response time: 10 minutes
  • email: yes
  • chat: yes
  • USA phone: yes
  • response time: 5 minutes

Stuccco Virtual Staging Overview

Stuccco is an online virtual staging and interior design business from Louisville, Kentucky. The company was founded in 2015 and publicly launched in 2016.

Their primary business is to service homeowners with sophisticated interior design options that are competing with traditional interior designers to be more affordable and efficient.

In 2019, they added the virtual staging service for real estate professionals to their suite of offerings. 

Virtual Staging Examples

The artistic execution of the staging was well done. Proportions were good, renders were sharp and the furniture sets matched nicely. I wasn’t particularly inspired by their work and there was nothing above and beyond that stuck out to me, but overall their virtual staging was decent. I asked for extra indoor plants in the living area and they did follow those instructions.

I was hoping for a little more color and personal touches, but perhaps I should have gone with a different style choice than comfortable contemporary in that case. 

Here’s a look at some before & after examples from Stuccco: 

Ordering From Stuccco

The signup flow and ordering have been well organized by Stuccco. 

They ask a few questions along the way, such as whether you are a Homeowner or a Home Professional (photographer or agent) and whether you want Virtual Staging or Online Interior Design. The ordering process with Stucco was smooth and I was able to complete a whole order (4 images) in about ten minutes. 

1. Choose Order Type

Stuccco Ordering

2. Dashboard

Stuccco Ordering

I found the dashboard where I landed a little confusing. There is a video to welcome new clients but I didn’t want to spend time doing that, and had to search through the Settings menu until I found the section where I could upload my unstaged photos to be worked on. 

No doubt it gets more intuitive the more you use the site, but my first impression was slightly confusing. 

3. Ordering Virtual Staging

Stuccco Ordering

Nevertheless, the process of adding photos is simple once you land in the right place, and it’s nice to see that when you upload a set of images, they appear together on one page which is useful. 

Each photo has a drop-down menu to identify the room style you want and then at the end you choose a design style for the complete set, and fill in a few details before you proceed to payments. 

4. Select A Plan

Ordering

The first time you order you are asked to select a payment plan before proceeding to the Payment Info page. 

5. Checkout

Virtual Staging Review

The entire process took about ten minutes and was fairly smooth, once you got through the initial onboarding. The site promised to make delivery 7 days a week, 24 hours a day and they did deliver on that promise. I received notification that my order was complete after 8 hours, which was extremely gratifying. 

Stuccco guarantees that photos will be delivered within 24 hours but you can also pay an additional $10 per picture to get that delivery down to 12 hours. 

Furniture Library

The styles that are on offer with Stuccco are presented neatly on the website’s home page.

Click any of the 9 styles to open a slider with examples of rooms in that style. 

While it’s easy to navigate, the uniform look and color schemes used in every single style make it hard to distinguish between them after a while.

You’re not able to select individual furniture items, which was a little bit of a downside. Unlike PhotoUp, Stucco does not offer bespoke, unique furniture sets for the viewer to choose from. There is less ability to collaborate with virtual staging artists when you make your furniture selections.

The furniture looks and feels modern, yet a little generic, but the renders are sharp and clean. 

One suggestion I would have is that Stucco could make the styles stand out from one another using different homes, color palettes, and photography. At the end of the day, all of their styles look tend to look slightly bland and uniform. 

Virtual Staging Quality

Viewing and downloading the final staged photos was surprisingly tricky. I struggled to log back into the Stuccco dashboard and then couldn’t find the right menu option or what to click on to view and download the finished images. Then, when I did get to the page where I could download the final images, the layout did look very good, but I imagine if I struggled, so did other people. 

The final virtual staging images were pleasing. The living room, in particular, was well thought out, while the bedroom was generic and disappointing, lacking in flair and personality. In that room, it would have been enhanced with an accent color, for example, a bold rug to really lift the room. 

In retrospect, a “comfortable contemporary” style was perhaps not the right choice for this specific house as I found there wasn’t enough vibrancy in the pictures once the virtual furniture was placed. 

Stuccco Support

Stuccco’s service was solid and reliable but when it came time to ask for a bit of support, a sense of confusion set in. I couldn’t seem to find where to get in touch with a designer and ask for some revisions. I ended up searching through the menu options for a while, before reaching out via chat. Once again, I’m sure there are easier ways but I didn’t find them, and the UX of the site left me wanting something a little simpler and more intuitive. 

Conclusion

Stuccco is a well-run and efficient service. The results I received were more than adequate, but not outstanding. Delivery was very timely, but I can see that overall costs will rise quickly as you get to know the site better, as there are many extra charges listed that may be necessary as you start to add on additional services. 

By comparison, PhotoUp has a more bespoke and modern system for its offerings, and realtors would probably feel more involved in creating the design of the rooms. It’s cheaper per photograph and also offers more services as part of a basic package and is likely to save you quite a bit of money over time.