Are you looking for a website builder to easily create luxury single property websites to help you sell your listing for top dollar?
Luxury single property websites are designed to impress and attract buyers using fully-responsive eye-catching themes and special features.
In this post, we’ll share how single property websites will impress and attract more buyers, and help you sell your listing for top dollar. We’ll also cover what these single listing sites are and why you should use them instead of Multi Listing sites.
What Are Single Property Websites?
Single property websites are exactly what they sound like: websites or landing pages dedicated to one listing.
The exclusivity of showcasing one listing per landing page on its own unique URL can generate a feeling of luxury.
These sites generally include:
- Beautiful and captivating photographs of a listing
- Video walk-throughs
- Matterport Tours
- Detailed property information
- Social media integration
- Lead capture forms
- Clear CTA buttons
- Google Maps integration
- And anything else that won’t fit on your MLS or on Zillow
Undeniably, single property websites are a great way to impress homeowners or highlight a unique luxury listing, which we’ll talk more about next.
MLS vs Single Listing Websites
While it’s true that you get steady, easy traffic by adding a property to the MLS (Multiple Listing Service) – most MLS’s use old antiquated software that’s unattractive and not always mobile-friendly.
After all, mobile-first is one of the major ranking factors in Google’s search results.
Furthermore, your listings are competing with all other properties for sale on the market when you post to an MLS.
As opposed to taking the time to understand the features, amenities, and additional details of a listing, people often browse the listing in seconds and may miss seeing the property’s potential.
At the same time, there’s also a restriction on the number of photos and videos you can include, which limits what you are allowed to showcase.
And when it comes to larger, more luxury listings, the visual appeal is crucial to get buyers’ attention.
So, even though it can take more time and effort to create an individual site for each listing, you need to consider the return on investment (ROI) of using a dedicated single property website for your luxury properties.
The Luxurious Aspect
To stand out online, listings need to have their own URL, customized website, and a tasteful selection of additional content where prospective buyers can explore the property and evaluate the offering.
Single property websites offer flexibility and a layer of glamor that regular listings simply can’t match.
Instead of Multi Listing websites that list several properties on the same page, single listing websites act as a high-end presentation of a listing. As mentioned earlier, they are dedicated to showcase only one property at its best possible light.
You can focus on highlighting its best features with no distractions from other listings!
Given these points, single property websites can be extremely advantageous for your business and help you sell your listing for top dollar.
Why You Should Use Single Property Websites
Single property websites can be one of the best tools to market luxury properties and help boost ROI. They let your properties make a statement.
If you’re still not convinced, let’s look at some more benefits of using individual listing sites next.
With a single listing site, you have the ability to:
- Provide more in-depth information
- Highlight all special features of the property
- Include photos or virtually staged images, walk-through videos, interactive tours, floor plans, and more to increase the appeal of particularly unique spaces
- Add clear CTA (Call-To-Action) buttons like “Schedule a Showing” to give agents the opportunity to find interested buyers who are not already represented
- Capture more “hot” leads with pre-installed opt-in forms
- Boost SEO rankings and get more visibility in search engines
- Integrate Google Maps for easy navigation to the property
- Significantly increase the appeal and sense of luxury of your listings
Additionally, you can also use them at listing appointments to gain an edge, or share them on your social media networks to get more leads.
PhotoUp Luxury Single Property Websites
PhotoUp’s builder offers one of the most luxurious-looking and user-friendly single property websites in the industry.
Given that, the PhotoUp team has created a powerful single property website builder with professional themes designed to impress and attract buyers.
To see how easy it is to get started, check out our video introduction to the website builder:
You can have a luxury single listing website up and running in minutes!
Best of all, a single property website starts as low as 9 credits ($9) per site. And to add even more luxury to your listing, you can get a matching digital flyer for only $1.00.
Sign up for a free PhotoUp account today, and start building your first stunning, luxurious single property website!
We hope this post helped you see the enormous potential of creating luxury single property websites to help sell your listing for top dollar.
Before you go, you may also want to check out the following resources: