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An online photography portfolio is a necessity for professional photographers in today’s digital marketplace. 

Having a strong internet presence with an online photography portfolio is an excellent way of showcasing your work and increasing sales.

Many people start their search for a photographer online. Therefore, you want to present your best work on a beautiful, impressive website.  

In this article, we’ll show you how to create an online photography portfolio website in just minutes.

But first, let’s talk about all the features and functions an online photography portfolio should have.

The Need for an Online Photography Portfolio

An appealing, easy-to-use online photography portfolio is foundational for a successful photography business. 

online photography portfolio

Your website is the primary online hub for showcasing your photography and promoting your services. For this reason, owning a high-quality, custom business website offers various advantages:

  • Centralized Showcase – your website becomes the central online platform to display your best photography alongside other promotional tools like blogs, articles, and additional resources
  • Optimized Visibility – an optimized website contributes to improved search engine rankings, driving organic traffic and enhancing overall visibility in your industry
  • Lead Capture and Generation – utilize features such as contact forms, newsletter sign-ups, and other conversion-focused solutions for effective lead capture and lead generation
  • Client Testimonials – showcase positive testimonials and reviews from satisfied clients, providing valuable social proof of your expertise and service quality

Clearly, the above all makes sense, but you might be skeptical that an online photography portfolio is that important. Well, here are some statistics that prove their value:

  • 71% of successful photographers have a professional online portfolio
  • In terms of finding you and your services, 51% of clients find their photographer online
  • Make sure you stand out – 62% of clients select their photographer based on the quality of the online portfolio

Therefore, for the above reasons, an online photography portfolio is necessary for business growth.

Now that we’ve explained why an online portfolio is necessary let’s talk about the essential features it should have.

The Features of an Outstanding Online Photography Portfolio

Photography is all about the visual power and impact of images. And it’s no different for your online portfolio. 

You’ll want a visually eye-stopping website that will catch the attention and hold it of would-be clients.

So, let’s talk about the necessary components of an outstanding online portfolio.

1. Well Organized and User-Friendly

Your photography website should showcase high-quality images in a user-friendly, clean format. 

online photography portfolio

The best photography websites focus on presenting stunning photos in an easily accessible manner, making it enjoyable for the site visitors to explore your photography portfolio. 

The website design should serve as a backdrop to your work — don’t let the site design overpower your work or distract visitors. 

Also, according to a recent study, mobile traffic now drives 56% of all internet usage – therefore, make sure your online portfolio is mobile-friendly. 

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2. It’s All About the Photography

Let’s remind ourselves about priorities — the central purpose of your portfolio website is to showcase your photography work beautifully. 

online photography portfolio

Therefore, your online photography portfolio should be all about the photography and not a blog or your bio, even though those may be important. 

Make sure you select a website that strongly features and promotes your photography – the images should be large, and there should be room for many. 

Pick only your best work to represent you. Evaluate your selection to showcase your work’s range, but make sure that weak examples do not creep into your portfolio.

3. Custom Branding

online photography portfolio

Custom branding is a visual communicator for your business, conveying its identity, quality, and values. Ensuring that your online photography portfolio reflects this custom branding is essential.

As one of the initial visual cues your clients encounter, your branding establishes a connection across various platforms such as social media, business cards, and advertising. 

Essentially, it acts as a bridge between the online experience your customers have and the one they encounter in person, playing a pivotal role in distinguishing your brand in the online marketplace.

For example, consider this – 80% of consumers recognize a brand based on a signature color or colors.

Make sure your branding is loud and clear on your website.

4. A Strong Call to Action

Finally, ensuring a strong, clear call to action and effortless contact options is crucial for your photography portfolio website.

online photography portfolio

Consider a scenario where a potential client is impressed by your photography portfolio but encounters difficulty reaching out to you, leading them to move on to the next photographer. 

To prevent such a situation, your photography portfolio website must prominently feature a call to action and display your contact information in a clear and accessible manner.

Therefore, avoid hiding this vital information in small font sizes in the footer. Instead, aim for high visibility.

Additionally, make sure that the contact information on your site is current.

Now that you understand the essentials for an effective online photography portfolio, you may be wondering how to create one easily.

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Create an Online Photography Portfolio With PhotoUp

At PhotoUp, we recognize the challenges of creating a high-quality online photography portfolio, particularly for photographers who prefer to focus on the artistic side of photography.

The good news is that we offer a straightforward solution to help you build your website quickly, regardless of your technical and design skills.

Moreover, our online photography portfolio sites have all the essential features a professional website should have. 

online photography portfolio

With minimal time and effort, you’ll have a robust sales tool at your disposal, including such features as:

  • Professionally designed pages where adding your content is a breeze
  • Smart lead capture and contact forms
  • A distraction-free blog interface
  • Striking, eye-catching galleries
  • Stylish elements for custom branding your website
  • A strong call to action
  • A media manager for effortlessly incorporating videos, photos, 3D virtual tours, and other content
  • An order form with an integrated payment solution
  • And more!

Further, our user-friendly DIY website templates make it easy to have your site ready in minutes, ensuring a positive first impression on potential clients. 

If you’d rather not handle the website creation and monthly updates required for Google ranking, our designers can build it for you. 

Simply sign up for a PhotoUp account and get started now. 

You can have a stunning photographer website up and running in just a few minutes!

Your One-Stop Shop for Real Estate Photography

At PhotoUp, we do much more than just online photography portfolio websites.

You can trust PhotoUp to be your one-stop source for everything you need to beat the competition in sales, including:

Sign up for a free PhotoUp account today and get exactly what your photography business needs to improve your bottom line. 

We hope you enjoyed this article on how to create an online photography portfolio website. If you enjoyed reading this post, you may also want to check out the following resources:

Gregory Gronbacher

Real Estate Sales Agent / Professional Blogger

Gregory is a real estate sales agent and a state-certified instructor of real estate licensing and law. Originally from New York City, he's called Grand Rapids, Michigan home since 1995.

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