Are you looking for the best free single property websites to market your real estate listings? Then, this article is for you!
Thanks to new ground-breaking technology in web development, it’s now easier than ever to create a single property website without having to be a web developer or techie.
In this post, we’ll cover the best free single property websites of 2023 and how you can use these sites to beat the MLS competition.
Alright, let’s dive in!
What Is a Single Property Website?
A single property website is a landing page or a microsite with the purpose of showcasing a property that’s on the market using detailed property information and visual media to help accelerate the sale.
With a single listing site, you can add detailed information about your property and unlimited amounts of images. As well as videos, 3D tours, floor plans, and other media that can help your listing stand out.
In fact, statistics show that single listing sites can drive 55% more traffic to your listing. That’s a lot of potential home buyers to tap into!
Additionally, these sites come with intelligent lead capture forms that will let you know as soon as a potential buyer shows interest in your listing. Or the second they download content about the property such as digital flyers, documentation, and more.
Each site also comes with a unique URL and SEO features to help you optimize it for rankings in search engines. This will give your listing more visibility online and help you attract more potential buyers.
Beat the MLS Competition With Single Listing Sites
When posting to an MLS service, your listings compete with thousands of other listings on the market. The buyer can easily become distracted and pulled away from your listing when being able to view several listings on the same page.
Instead of taking the time to really understand the features, amenities, and additional details of a listing, they skip through it in seconds.
Usually, there’s also a restriction on the number of photos you can include on an MLS listing. In other words, you’re limited in regard to what you’re allowed to showcase. Especially when it comes to larger, more luxury listings.
So if you want to make your listing stand out online and drive more foot traffic to the property, creating a single property website is the way to go.
These powerful sites offer agents and Realtors the chance to take the buyer on a step-by-step journey through a property.
For example, you can start by showcasing the property’s:
- Best features
- Property details
- An overview of the neighborhood
- And finish with a walk-through video.
Serious buyers love to get into the details of the listing. That way, they can find everything they need to know to make a purchase decision and also imagine themselves living in the home!
With a single property website, buyers can view a listing on one beautifully designed site, making it exclusive and free from distractions.
Top 3 Free Single Property Websites
Now, that you have an idea of how powerful single listing websites can be for your real estate marketing, let’s look a 3 different platforms to create your site, starting with the best option.
1. PhotoUp Single Property Websites
With PhotoUp’s easy drag-and-drop builder, you get access to all the tools you need to create stunning websites and get them up and running in minutes.
The website builder is straightforward and user-friendly, not requiring you to be a web developer or a technical expert.
Intelligent & Powerful Website Features
Further, their single property websites come with 6 professionally designed themes and features such as:
- Matching flyers: Each website theme comes with a matching property flyer for the low cost of $1.
- Unlimited photos: It allows you to display an unlimited number of photos in modern photo galleries with enlarged lightbox viewing.
- Property details: You can quickly add a detailed property description including price, beds, baths, size, lot size, garage details, and more.
- Videos: It lets you add a smartphone or professionally shot property walk-through video to impress viewers. As well as floor plans or 3D virtual tours.
- Home amenities: You can list 3 to 6 of your listing’s top-selling points to highlight on your site.
- Intelligent lead generation: With integrated lead capture forms, you can collect home buyer leads interested in your listing and continue sending them relevant listings.
- Shareability: The social media integration allows prospective home buyers to contact the listing agent directly via social media links or easily share the site on social media networks.
- Branding: Agents and Realtors can quickly increase brand awareness by adding a profile photo and contact information.
- Effective Call-to-Action: With the use of a clear “Schedule a Showing” button, prospective buyers can easily request a showing.
- And more.
Get Started in Minutes
With PhotoUp’s single property websites, you can get started and have your website up and running in minutes.
All you need to do is create a free PhotoUp account, and simply start adding your property information, photos, price, video tours, contact details, and so forth.
Price: At signup, PhotoUp offers 10 free credits that you can use to create a single property website for free or apply to any other service. Plus, you’ll also get a matching property flyer for free!
PhotoUp Single Property Websites Demo
For more details, you can check out PhotoUp’s single property website video demo:
2. Listings Unlimited
Listings Unlimited has many interesting features for brokers and Realtors. For example, their mobile lead capture tool allows real estate professionals to capture mobile leads by offering home buyers the ability to text for more information about a home listed for sale or rent.
This makes this platform mostly geared toward brokers with a strong mobile and social media presence. And that’s great if that’s where your focus lies, but you’ll need to set aside a lot of time towards running your social networks.
Apart from that, their sites are easy to create using classic templates, color schemes, and headers. But they look a bit plain and basic, so they may not be the best for showcasing high-end luxury listings.
Price: Listings Unlimited offers a free 14-day trial period, followed by a monthly fee of $24.95 that includes 25 properties.
3. Single Property Sites
Single Property Sites is a platform that helps you to create single property sites with the help of MLS integration. It allows you to import your listing from the MLS and create a property website.
Typically, this service seems favored by homeowners who are selling without the use of a listing agent. Or, brokers who focus either on rental listings or holiday homes.
The platform offers a free trial. Or, more like a “free view”, where you can present the listing to prospective buyers through their system, but if you then decide to publish it, you have to pay for a Pro account.
Also, depending on how many active listings you have will determine your monthly subscription fee.
Overall, these sites function well. Although their main focus on text instead of graphics makes them less user-friendly.
Price: Free trial or “free view”. Then the monthly fees start at $12 per month per active listing, with the unit cost going down with every active website that you add to your bundle.
And there you have it!
We hope this blog post helped you find the best single property websites that best suit your needs and will help you attract more serious buyers to your listings.
Before you go, you may also want to check out the following resources: