Table of Contents
- Virtual Staging — What Is It?
- 6 Reasons Why Virtual Staging Is Crucial When Selling a Home
- Let PhotoUp Help Your Real Estate Listing Stand Out!
Virtual staging is a great way to show potential buyers what a home can look like with different interior design and decor choices. It allows buyers to visualize themselves living in the home, which can lead to a faster sale and a higher price.
In this post, we’ll share 6 reasons why virtual staging is crucial when selling a home. We’ll also present an industry-leading and affordable virtual staging service to help you create stunning listing images and stand out from the competition.
Before we get started, let’s first explain what this powerful marketing tool is about.
Virtual Staging — What Is It?
Virtual staging is the process of digitally enhancing a real estate photo or video with virtual furniture and other home décor items.
This is done by creating highly realistic furniture, decor, and accent pieces and then integrating them into an image of a vacant or outdated interior.
Virtual staging helps home sellers market their properties more effectively by creating a digital mockup of their space with furniture, artwork, and other digital elements.
It can also be used to show potential buyers what a property would look like with certain furnishings and accents added.
6 Reasons Why Virtual Staging Is Crucial When Selling a Home
To make you understand the enormous potential of this digital version of staging, we’ve listed 6 reasons why virtual staging is crucial when selling a home.
1. Visualization Is Powerful for Home Sales
It’s difficult to convince a buyer to purchase a home if they can’t visualize themselves actually living in the space.
And in today’s day and age, 80% of home sales start online, so high-quality real estate photography is crucial to attracting buyers’ interest.
Virtual staging helps to make a property more desirable to potential buyers by showing them a realistic representation of how their furniture and other design choices could look in the space.
In addition, showing potential buyers what a property could look like with personal touches added, helps to make the property seem more inviting, giving them a better sense of what living in the home would be like.
2. Increased and Faster Sales
Homebuyers are more attracted to real estate photos with well-furnished interiors rather than photos of empty homes.
Images of rooms with nice bookshelves, comfortable sofas, and beautiful decor give off a feeling of life and warmth, making them think, “I could see myself living in this house!”
Establishing an emotional connection to the home through visualization can prompt buyers to close the deal and lead to a faster sale.
With digital staging, you can choose what furniture sets or specific pieces you’d like to add to a room. Or you can simply send an image of a vacant space over to a virtual staging editor and have them work their interior design magic.
3. Keeps More Money in Your Pocket
In contrast to traditional home staging, the digital version of staging is affordable and keeps more money in your pocket.
Actual staging can cost hundreds if not thousands of dollars. Not to mention the time it takes to hire a stager, get furniture in the home, and then take images of the property.
All of that adds up rather quickly!
Even worse, if the house doesn’t sell quickly, you could be on the hook for a hefty furniture rental bill on top of not selling the home.
“Virtual staging can help you stage faster than traditional staging and is up to 97% cheaper than traditional staging. What’s not to love!?”Devon Higgins, Head of Sales & Marketing at PhotoUp, Realtor at Hello Homes GR
The cost of virtual staging is usually a one-time fee per room/image. For example, PhotoUp’s virtual staging service starts at a low cost of $20 to $30 per image.
And you don’t even have to stage every room. Sellers and agents typically choose to stage the most popular rooms such as:
- The living room
- Master bedroom
- Home office
- And bathroom
Imagine how much more money you can bring home as pure profit when selling the home.
4. Highlight Special Features of a Home
The digital counterpart of staging helps to highlight special features of a home, such as spacious and decluttered rooms, large windows, high ceilings, large patio areas, and you name it.
Virtual staging allows you to remove and redesign an existing interior image to bring out the home’s best features and fit your preferences.
For example, you can remove that old sofa and get rid of personal photos and belongings to bring forth a clean and decluttered home or patio that instead showcases a warm and welcoming fire in the fireplace to cuddle up next to.
You can even boost the curb appeal and landscaping of your property with a pool/patio area and lush, green lawn to help buyers see the potential of the home.
5. Saves Time and Effort
Photographers and agents can save a lot of time using digital staging.
Just think of the extra time and effort it takes to find and hire a staging company, followed by the additional time it takes to deliver the furniture and get everything set up and photographed.
Whereas if you choose to have a home virtually staged, you can photograph vacant rooms one day and have the whole home staged and images delivered back to you within 24 to 48 hours.
Seems like a no-brainer, right?
6. Skip Costly Repairs
Updating certain features, such as flooring, cabinetry, or windows, if the house is older, can help increase its resale value.
For example, renovating popular rooms, such as the kitchen, bathroom, and master bedroom, has been seen to boost the overall sales price.
As most homeowners already know, renovations cost a lot of money and take time. Luckily, you can skip all of that and virtually renovate or redecorate your listing images.
With virtual renovations, you can even stage a home that’s not yet fully built or remodel old and outdated spaces in less than 48 hours. This helps buyers see the home’s potential once it’s fully built and furnished.
Let PhotoUp Help Your Real Estate Listing Stand Out!
PhotoUp offers industry-leading virtual staging services to help you create captivating real estate photography that will showcase any home in its best possible light.
Our virtual staging services include:
- Photo-realistic furniture and decor staging of empty or outdated rooms
- Repairs, remodeling, and renovations
- Object removal, decluttering, and depersonalizing of rooms
- Virtual landscaping
- Sky replacements
- Grass greening
- And more.
Additionally, PhotoUp gives you several design options to help you cater to any market. You can browse through our professional library, including 11 interior design styles that can match and enhance each and every room like:
- Mid-Century Modern
- And Commercial
Unlike some other services, our virtual staging service is extremely easy to use.
PhotoUp’s user-friendly software allows you to upload your images, choose furniture sets, add instructions, and then access your high-resolution images in just a day or two.
PhotoUp Virtual Staging Demo
To learn more about the quick and easy ordering and uploading process, check out our short virtual staging demo:
It’s really that easy!
Sign up for a free PhotoUp account today, and let our professional designers virtually stage your listing images and help you sell your home faster and for more money!
We hope this blog post clearly presented 6 reasons why virtual staging is crucial when selling a home. If you enjoyed this post, make sure to check out the following resources as well:
- Best Virtual Staging Companies of 2023 (Rated & Compared)
- How to Virtually Stage a Room in Less Than 5 Minutes
- How to Make Virtual Renovations and Save Money on Costly Repairs
- Virtual Staging vs Real Staging: Which Home Staging Is Best?
- How to Boost the Sales Price of Your Home With Virtual Landscaping