• Single Property Websites – A Powerful Marketing Tool
• A Single Property Website Limits Online Distractions
• 6 Steps to Boost Marketing Using Single Property Websites
• PhotoUp Makes Single Property Websites Affordable and Easy!

Looking for a simple, inexpensive way to boost your real estate marketing and sales? 

Affordable and easy to set up, single property websites can drive 55% more traffic to your listing!

An ideal marketing tool, single property websites call attention to a listing without distractions, allowing you to showcase a listing’s features and benefits. 

They also allow you to capture new client leads to help you increase sales and grow your business. 

So, in this article, you’ll learn how to boost marketing with a single property website using 6 powerful strategies.

But first, let’s explain what this powerful marketing tool is.

Single Property Websites – A Powerful Marketing Tool

A single property website is a landing page that has its own unique URL and markets just one listing. 

Each site focuses on one listing only, with the ability to post an unlimited number of images, videos, 3D tours, floor plans, and other detailed information about the property. 

In addition to photos, tours, and floor plans, a single listing website can also include the following:

• A CTA button to “Request Viewing” 
• Neighborhood tours, photos, and information
• Lead capture functions to collect home buyer info
• Mortgage information and financing tools
• Aerial images, Google Maps, and directions to the property
• Easy sharing ability across social media platforms
• Custom branding with the sales agent’s contact information and company logo
• Also, downloadable digital flyers!

Now that we better understand what single property websites are, let’s take a look at one of their most vital advantages – the ability to limit online distractions.

A Single Property Website Limits Online Distractions

Besides being able to present unlimited photos and compelling information about a property, these useful marketing tools have two significant benefits:

• Fewer distractions – there isn’t any competition for the buyers’ attention
• And lead capture technology – allowing you to collect contact information from active buyers

In general, online marketing has many benefits, but one of the challenges is eliminating distractions so that the buyer spends time looking through the listing. 

Typically, a buyer looking online at homes faces multiple listings, links, and calls to action on every page they land on. Buyers get easily distracted and find it hard to focus with so many options. 

This partly explains why click-through rates are so low on sites such as Zillow, Facebook, and even the MLS. 

A well-designed site eliminates distractions, and the “Request Viewing” button is the only item asking for the buyer’s attention. 

The longer a buyer spends time learning about your listing, the more likely they are to schedule a showing. 

Now, let’s walk through 6 steps for using these sites to boost your marketing efforts.

6 Steps to Boost Marketing Using Single Property Websites

Following the 6 steps below will boost your marketing efforts for any property.

1. Utilize the Custom Domain

A critical advantage of single property websites is the distinct web address. Using the property address in the URL is significant. Why?

• When people search the property online, you’ll show up in the search results
• It’s clear that the site is about the property only
• And you’re making it easy for potential buyers to find the site again

2. Feature Alluring Images on Your Single Property Website

Your site should feature beautiful, alluring photography and video of the listing. You’ll want a full gallery of interior and exterior shots. 

Remember, stunning photos are essential for getting buyers interested!

• The more images, the better. Buyers always want to see the entire property
• Ensure that you use only high-quality, professionally edited images
• Weave the photos into a narrative – group them by room and space

Also include videos, floor plans, and virtual tours as additions to your listing. 

The more visuals to impress and inform your buyer, the more you’ll get them in the door.

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Single Property Websites

6 professionally designed listing websites you can launch in 5 minutes.

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3. Offer the Buyer Exclusive Content

A great way to drive traffic to your single property website is to offer content that isn’t available anywhere else. This exclusive content can include the following:

• Extra photos not available elsewhere
• Videos and virtual tours
• Floor plans
• Additional home information, such as average utility costs 
• And detailed neighborhood information

One important note, this unique content will be items or images you’re willing to leave off the MLS or Zillow.  

4. Feature a Strong Call to Action

A strong, clear, and prominent call to action is vital for sales. You want to make it as easy as possible for potential buyers to ask questions and schedule showings. 

For example, here are a few ideas to consider: 

• Make sure the “Request Viewing” button is prominent and large
• Provide all your contact information — email, phone, and all social media
• And provide a detailed property brochure for those who provide their email

5. Take Advantage of Personal Branding

Use any opportunity to promote your skills, talents, and services. Therefore, make sure your branding is fully featured on the site:

• Fully integrate your brokerage colors and logo into the site design
• Include your contact info (name, email, phone, website, etc.) on every page
• Promote your skills and services — showcase your credentials and highlight yourself as a trusted agent in your area!

6. Share, Link, and Call Attention to Your Site

Don’t forget this last step. No one will be able to find your site unless you promote it. So, link your site in all your marketing efforts:

• Instagram, Twitter, Facebook, and all social media platforms
• In every email you send
• Also, link the property site to all other websites you own
• And don’t forget  the power of print ads — include the link on flyers, brochures, and info sheets

As you can see, these sites extend your branding and marketing efforts. Therefore, the site can sell your listing but also serve as a marketing tool well beyond the date of the sale.

Capture More Business With

Single Property Websites

6 professionally designed listing websites you can launch in 5 minutes.

Try A Website Free Learn More

PhotoUp Makes Single Property Websites Affordable and Easy!

PhotoUp single property websites only take around 5 minutes to create, and they offer an array of beneficial features:

• Choose from several exceptional templates or themes that are easily customizable with your branding, logo, business colors, and other contact information
• Skillful integration of hi-res photos, slider functionality, and videos to make the property look it’s absolute best
• Easy to add features that buyers love, like floor plans, 3D tours, and downloadable flyers
• Lead capture technology and easy social media linking, along with a strong CTA button to “Request a Showing”

And our sites are affordable! A single property website starts at 9 credits or $13.50 per site, plus $1 for a highly useful digital flyer. Also, full web hosting services for six months are included.

Perhaps more importantly, don’t limit yourself to just single property websites. 

PhotoUp – Your Real Estate Marketing Partner

PhotoUp offers the full range of real estate marketing services to help grow your real estate business,  including:

• Real estate photo editing
• AI Virtual staging
• And Property flyers

So, why not take the first step toward quicker and better sales today? 

Sign-up for a free PhotoUp account and quickly create a professional online presence that’ll help you sell your listings faster and for higher prices. 

We hope you enjoyed this post on how to boost marketing with a single property website. If you liked reading this post, you’ll also want to check out the following resources:

• 8 Best Real Estate Marketing Tactics in 2026
• Advantages of Single Property Websites
• How Luxury Single Property Websites Will Help You Sell for Top Dollar
• How to Build a Single Property Website
• How to Get More Leads Using Single Listing Websites (6 Ways)

• Property Websites – Why Use Them?
• Advantages of Single Property Websites
• How to Use Property Websites to Increase Sales
• PhotoUp’s Property Websites – Affordable Quality and Easy to Use

Single property websites focus on one property rather than showcasing an entire portfolio of multiple listings like other property websites.

Single property websites can drive 55% more traffic to your listing!

An ideal marketing tool, single property websites allow an agent to showcase a property without distractions while capturing new client leads.

So, in this article, you’ll learn how to use single property websites to skyrocket sales and grow your business.

Property Websites – Why Use Them?

When it comes to real estate marketing, often, less really is more. Many agents throw every marketing tool they have to sell every listing.

So, a single listing may have a postcard campaign, video tours, drone videos, Matterport tours, and much more.

Yet simple focused, and clean are often the hallmarks of a better marketing strategy. 

Single property websites allow potential buyers to see everything they need to make an informed decision — all in one place.

Therefore, these flexible, focused websites can include:

• A high number of impressive photos
• Floor plans and video tours
• Virtually staged photos
• Agent custom branding with photo, logo, and brand colors
• Also, complete contact information, including social media direct links
• And best yet — lead capture technology     

Advantages of Single Property Websites

Still, despite all the features of single property websites, why use them?

The advantages are clear, and include:

• The ability to showcase one listing at a time in detail and without distraction
• They’re more affordable and easier to maintain
• Single property websites are beneficial for SEO since Google ranks them higher due to their specific nature and unique URL
• They increase conversion rates
• And offers a sense of luxury since they are exclusive to one property
• Lastly, they help with growing your client list through pre-installed lead capture forms

Capture More Business With

Single Property Websites

6 professionally designed listing websites you can launch in 5 minutes.

Try A Website Free Learn More

Of these advantages, the most two significant are lead capture functionality and fewer distractions with no competition for clicks or attention.

On Zillow, social media, and even the MLS,  the distractions are endless, which partly explains why click-through rates are so low on sites such as Facebook and Twitter. 

On these sites, your property is one of many, even dozens. Readers get easily distracted and find it hard to focus with so many options. 

There will be other listings, blogs, and many flashy objects demanding the reader click on them, rather than the all-important “schedule a showing” button.

A well-designed single property website eliminates distractions, and the “schedule a showing ” button is the clear and only option. 

Now, that’s a definite advantage. 

How to Use Property Websites to Increase Sales

So, let’s now discuss how to use single-property websites to boost sales and capture leads.

1. Make the Most of the Custom Domain

This is often overlooked, but an important selling point of your property site. Use the property address in the URL. Why?

• When people search the property online you’ll show up in the search results
• It makes it extremely clear that the site is about the property only
• Also, you’re making it easy for potential buyers to find the site again

2. Fill the Site With Tons of Visuals

Load your site with beautiful, alluring photography of the property. You’ll want a full gallery of interior and exterior shots.

Remember, it’s this flashy content that gets buyers interested!

• The more images, the better. Buyers want to see and get a feel for the entire property
• Ensure that you use only high-quality, edited images
• Also, weave the images into a narrative – group them by room and space

Now, this is important!

Also include videos, floor plans, and 360 tours as additions to your listing. The more visuals to impress and inform your buyer, the more you’ll get them in the door.

3. Maintain Exclusive Content

A great way to get people to go to your single-listing property website is to offer them content that isn’t available anywhere else.

This can include:

• Extra photos not available elsewhere
• Videos tours
• Floor plans
• Home information, such as average utility costs 
• And, detailed neighborhood information

Obviously, this special content will be items or images you’re willing to leave off the MLS or Zillow. 

The content doesn’t necessarily have to be amazing, but it has to sound good enough to get someone to click through to the site.

4. Feature a Strong Call to Action

A strong, clear, and obvious call to action is a necessity. You want potential buyers to be asking questions and scheduling showings. 

Here are a few ideas to consider: 

• Make sure the schedule showing button is large and visible
• Provide all your contact information — email, phone, and all social media
• Also, offer a detailed property brochure for those who provide their email addresses

5. Make the Most of Personal Branding

Take advantage of any opportunity to promote your skills, talents, and services.

You’ll want to make sure your branding is fully featured on the site:

• Fully integrate your brokerage colors and/or logo in the site design
• Provide your contact info (name, email, phone, website, etc.) on every page
• Also, talk up your skills and services — showcase your credentials and demonstrate yourself as a trusted agent in your area!

Capture More Business With

Single Property Websites

6 professionally designed listing websites you can launch in 5 minutes.

Try A Website Free Learn More

6. Promote It on Your Networks

No one will know that your site exists without you promoting it.

So, link your site in everything you do:

• Twitter, Facebook, and all social media
• In every email you send
• Also, link the property site on all other websites you own
• And don’t forget print — include the link on flyers, brochures, and info sheets

Here’s the important takeaway — a single property website is an extension of your branding and marketing efforts.

Therefore, the site can sell your listing but also serve as a marketing tool well beyond the date of the sale.

PhotoUp’s Property Websites – Affordable Quality and Easy to Use

PhotoUp’s single-property websites allow you to launch a professional, detailed site in 5 minutes. 

Choose a professionally designed theme, enter your property details and publish — it’s that easy!

And best of all, PhotoUp is extremely affordable, and you can get started for as little as $9 per month! 

So, why wait? 

Get started with PhotoUp today and build a sophisticated online presence that’ll help you sell your listings faster and for more money. 

We hope this post showed you how to make the most of single-property websites to boost sales. If you liked reading this post, you’ll also want to check out the following resources:

• Advantages of Single Property Websites
• How to Build a Single Property Website
• Do Single Property Websites Increase Leads
• How to Get More Leads Using Single Listing Websites (6 Ways)
• How to Use Single Property Listing Websites to Sell Your Property

• What Is a Single Property Website?
• Why Creating a Single Listing Website?
• Main Features
• How to Create a Single Property Website 

Do you want to know how to create a single-property website in 5 minutes that will help take your real estate marketing to the next level?

Getting a listing to stand out and attract buyers online is difficult. With a single property website, you will not only make your listing stand out but also boost visibility online.

Thanks to new ground-breaking technology in web development, it’s now easier than ever to create a single listing website without having to be a web developer or techie. 

In this post, we’ll show you how to build a single-property website in minutes to add exclusivity to your listing and help sell it faster, for top dollar. We’ll also answer the question of why you should create a property website and how it can drive more traffic to your listing.

Alright, let’s get started!

What Is a Single Property Website?

A single property website is a website or landing page with its own unique URL (web address), that has one purpose: to showcase a property that is on the market and help to advance the sale.

With a single property website, you will not only be able to add detailed information about your property and unlimited amounts of images, but you will also be able to optimize it for rankings in search engines.

In fact, statistics show that single listing sites can drive 55% more traffic to your listing.

That’s a lot of potential home buyers to tap into!

In addition, these single listing sites come with pre-built-in lead capture forms that will notify you as soon as a potential buyer shows interest in the listing. Or the second they are downloading content about the property, such as digital flyers, floor plans, pictures, and more!

Even better, you can continue processing these leads by sending them targeted email marketing campaigns until they see the property they love and want to call their home.

Why Creating a Single Listing Website?

You should create a single listing website to have the ability to take the buyer on a step-by-step journey through a property. 

It allows you to showcase the listing’s best features, give an overview of the neighborhood, and finish with a 3D tour and/or video of the property. 

Serious buyers love to get into the details of the listing and be able to imagine themselves living in the home. 

In other words, a property website allows them to find all of the information they need in one beautifully designed site.

Besides, it also removes the competition from the MLS and the distractions of having multiple listings on one page.

Not to mention that the MLS has a limitation on how many images you can add to your listing.

Main Features

Before we show you how to create a property website, let’s give you a quick overview of some of its main features:

• Matching Themes: You can choose between 6 professionally designed themes, each with a matching property flyer.
• Home Photos: It allows you to display your photos in modern photo galleries with enlarged lightbox viewing.
• Property Details: It lets you add a property description, home price, beds, baths, size, lot size, garage details, and more.
• Walkthrough Videos: You can add a smartphone or professionally shot property walkthrough video to impress viewers. As well as floor plans or 3D virtual tours.
• Custom Colors: You can select the primary and secondary colors of the listing agent, and our sites instantly update.
• Google Maps: It comes with Google Maps integration so that you can easily display the location of your listing.
• Home Amenities: It allows you to list 3 to 6 of your listings’ top selling points to highlight on your site.
• Lead Generation: With integrated contact forms, you can capture home buyer leads interested in your listing.
• Social Media Integration: Prospective home buyers can contact the listing agent directly via social media links.
• And more.

Capture More Business With

Single Property Websites

6 professionally designed listing websites you can launch in 5 minutes.

Try A Website Free Learn More

How to Create a Single Property Website 

With PhotoUp’s easy drag-and-drop builder, you get access to all the tools you need to create stunning single-listing websites and get them up and running in only 5 minutes.

The website builder is straightforward and user-friendly, not requiring you to be a web developer or a technical expert.

To get started, create a free PhotoUp account and simply start adding the property information, photographs, price, video tours, contact details, etc. 

You can see exactly how easy it is to build your single-property website in this video tutorial:

That’s it!

As you can see, much of the work is actually already done for you.

You can have your single-listing property website up and running in less than 5 minutes for the low cost of $9!

So, sign up for a PhotoUp account today and start building your beautiful single-property website!

We hope this post helped you learn how to create a single-property website and why you should leverage this excellent marketing tool. 

Before you go, you may also want to check out the following resources:

• Best Single Property Websites of 2026: Which Is Better?
• Do Single Property Websites Help Sell Homes?
• How to Get More Leads Using Single Listing Websites (6 Ways)
• What Are the Best Property Websites to Market Your Listing?
• 5 Reasons Why Single Property Websites Will Transform Your Real Estate Marketing

• What Is a Single Property Listing Website?
• Why Using a Single Property Website?
• 6 Ways to Use Single Property Listing Websites to Sell Your Property

Are you wondering how to use single property listing websites to sell your property faster and for above market value? 

Close to 70% of home buyers faced a bidding war in May 2021 that pushed prices above market value. With a single property website that’s showcasing your listing using special features and detailed information, you can leverage this and sell your listing for even more money. 

In other words, it’s the ultimate marketing tool to help a listing stand out. As well as getting more quality leads and help sell a home or property faster. 

In this post, we’ll show you 6 ways to use single property websites to sell your property. We’ll also explain what a single property website is and why you should leverage this incredible tool.

Alright, let’s get started!

What Is a Single Property Listing Website?

A single property website is a real estate website or landing page that showcases a listing with images, videos, 3D tours, and detailed information about a property. 

It also includes special features, such as:

• The real estate agent’s contact information
• A simple lead capture form to collect home buyer leads
• Downloadable digital flyers
• Floor plans
• Mortgage calculator
• Google Maps and social media integration
• And more.

Why Using a Single Property Website?

You should use a single property website to fully show off a listing and share detailed information to attract serious homebuyers that will pay premium prices.  

It is an excellent tool to promote luxury properties or unique listings that may have special features you want to showcase.

In addition, a single property listing website also helps real estate agents and realtors to increase their value for clients and limit the competition from the MLS.

With a few clicks of a button, they can provide additional information to help guide buyers or sellers throughout the whole buying or selling process. 

A crucial part of this is ensuring that their listings are up to date. And also offer community resources, FAQs, and correct contact information, which can easily be added using a single property website.

6 Ways to Use Single Property Listing Websites to Sell Your Property

Property websites offer agents and realtors the chance to take the buyer on a step-by-step journey through a property, showcasing everything they need to know to close on the deal. 

With that being said, let’s take a closer look at 6 ways to use single property listing websites to sell your property next:

Capture More Business With

Single Property Websites

6 professionally designed listing websites you can launch in 5 minutes.

Try A Website Free Learn More

1. Sell Your Listing Faster With High-Quality Photos

Did you know that about 32% of homes with high-quality photographs sell faster than those with lesser quality? And a listing with a single photo takes more than twice as long to sell as one with 20 or more photos.

In contrast to an MLS listing, where there’s a restriction on the number of photos you can include, single property websites allow you to add as many captivating photos you want to help your listing stand out.

Besides, you can virtually stage empty or outdated spaces with beautiful furniture to convey a feeling to prospective home buyers and add these to your site. Or use professional real estate photo editors to enhance dull images and give your listing that extra glow.

Also, a pro tip is to take aerial shots of the neighborhood so that homebuyers can get a sense of the surroundings as well. 

2. Include Detailed Information About the Property

With a property website, you can add all the details and features you need to truly showcase your listing and create a story that makes buyers want to call it their own home. 

This, plus the fact that there are no other listings to view on the site, gives the listing a sense of exclusivity and luxury.

On top of that, it lets you add information about the neighborhood, popular restaurants, recreational parks, nearby grocery stores, and valuations of other properties in the area. 

3. Use Lead Generation Forms to Capture Quality Leads

Single property listing websites come with built-in lead generation forms that make it easy to collect phone numbers and email addresses of prospective buyers.

These forms also allow your website visitors to set home and area preferences. And once they’ve opted-in, they’ll automatically be added to your email list and get offers related to their specific requests. 

Besides, you’ll also be notified as soon as a website visitor has shown interest in your listing by downloading digital flyers, floor plans, pictures, etc.

That way, you can follow up with them or send them exclusive listings until they see a home they like and are scheduling a viewing.

In addition, it’s easy and beneficial to share these single listing websites through your social media channels. This helps to increase exposure and traffic to your listing.

4. Boost SEO Rankings on Google

Since each property listing comes with a unique URL and features to easily optimize your website for SEO, you can boost rankings on Google and other search engines.

And we all know that traffic from the Google giant itself is crucial to get more people to view your listing online and come to your showings.

In other words, creating a single property listing website will help drive more traffic to your listing from the SERPs (Search Engine Result Pages) and get more eyes on it.  

Capture More Business With

Single Property Websites

6 professionally designed listing websites you can launch in 5 minutes.

Try A Website Free Learn More

5. Show That the Property Is Worth the Investment

If you want to put your property listing in front of serious buyers, you should consider using a single property website. 

Not only does it offer a far more comprehensive look at the property, but it also sends a signal to the buyer that it’s an exclusive or luxury listing. 

Furthermore, it shows that the property is worth the investment and that you’re serious about selling the property.

6. Build Brand Awareness

One strong argument for using single property websites is that agents and realtors look more professional, walking the extra mile for clients in order to sell their homes.

It’ll also help you build brand awareness since you can add your contact information, a picture or logo, a brief description, and links to your social media networks and website. 

Best of all, it doesn’t have to cost you half your marketing budget.

With PhotoUp, you can choose from 6 customizable website themes and get started for as little as $9 per month! 

Get started with PhotoUp today, and build captivating and exclusive property websites that’ll help you sell your listings faster and for above market value. 

We hope you enjoyed this post on how to use single property listing websites to sell your property. Before you go, you may also want to check out the following resources:

• How to Build a Single Property Website
• Best Single Property Websites of 2026: Which Is Better?
• Advantages of Single Property Websites
• How to Get More Leads Using Single Listing Websites (6 Ways)

• Benefits of Using Single Property Websites
• 4 Ways Single Property Websites Help to Sell Houses
• How to Create Real Estate Marketing Single Property Websites

Are you looking to learn how to create real estate marketing single property websites that will help expand your business?

Impress your sellers with a dedicated website to market their property. Your listings will look amazing, generating stronger interest from buyers. And here’s the best part — your clients don’t need to know how easy it is to do this!

In this post, we’ll show you a super easy and quick way to create real estate marketing single property websites. 

But before we show you how to create them, we’ll take a look at some benefits of using single property websites, plus 4 ways they can work hard to sell houses and other listings.

Benefits of Using Single Property Websites

The benefits of using single property websites are many, including the following:  

• Single property sites demonstrate the strongest conversion rates time after time.
• These websites are for your listing only. You focus this site on highlighting what you feel are truly the best features of the property. 
• Special photos, video tours, or floor plans can be easily included on a single property site, while other websites can ignore some of this vital information.
• A single property site ensures prospective buyers have immediate and easy access to critical information. This makes it more likely they’ll schedule a showing or submit an offer.
• You control the networking and sharing of information. It’s not wise to trust automated feeds and aggregators to adequately and accurately share your listing. 
• And you also decide how to drive traffic to your site with email or share your unique link on social media. 
• A unique URL with the address or property name in it, allows you to control sharing this listing. 

Now that you know the benefits of using single property websites, let’s move on to 4 ways these sites can help sell your listings faster with less competition.

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Single Property Websites

6 professionally designed listing websites you can launch in 5 minutes.

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4 Ways Single Property Websites Help to Sell Houses

1. Focuses Your Marketing Efforts

In real estate marketing, sometimes less is more and client focus can be a big advantage. 

There are many real estate marketing options. For instance, postcards, videos, Matterport tours, social media, and online ads are all available.

As a result, the temptation for agents to overdo it can be incredibly hard to overcome. 

But the good news is that real estate marketing single property websites offer the advantages of the above, all on one platform. 

These single sites stand out for their ease, affordability, and flexibility. 

2. Controls Your Listing and Information

Agents create listings on the MLS. And the MLS feeds then disseminate this information to Zillow, Realtor.com, and others. 

This means that brokers and sales agents have no control over how their information will be presented by other sites and vendors. 

But by taking more control of how they present and share this property with others online, agents can maximize this listing.

3. Removes Competition and Distractions

Having a unique URL and single property site keeps potential buyers focused only on the subject property.

Often, other websites make it easy for someone to become distracted and start looking at other properties or features.

For instance, Facebook and Twitter click-through rates are low because they have so many distractions.

Worst of all, clients clicking away from your property means your hard work getting their attention might go to someone else’s benefit. 

Put simply, fewer distractions equals better focus and more clicks, helping your leads and prospective buyers focus has benefits in terms of conversion rates.

So, the fewer distractions potential buyers have, the more likely they are to contact you or schedule a showing.

4. Looks Great in Your Listing Presentation

Getting listings can be challenging in our competitive real estate market.

Having a killer listing presentation can make all the difference, and here are reasons why:

• Digital marketing is now the primary means of selling homes.
• Listing presentations featuring single property marketing websites offer an edge on the competition.
• Having a property website helps you stand out from the competition by impressing your clients. 

Capture More Business With

Single Property Websites

6 professionally designed listing websites you can launch in 5 minutes.

Try A Website Free Learn More

How to Create Real Estate Marketing Single Property Websites

Well-designed websites can be complicated and expensive. This is one reason many agents don’t have high-quality professional sites for their listings. 

Luckily, PhotoUp makes it easy and affordable to offer gorgeous and effective single property websites for all your listings. 

Our real estate marketing single property websites are super easy to create and use. You don’t need any design or technical skills and the software is much simpler than, for example, Wix or Squarespace. 

That said, let’s show you how to create a real estate marketing single property website with this easy-to-follow tutorial video:

As simple as that!

To conclude, real estate marketing single property websites are one more tool in your sales kit that helps sell houses faster. 

These sites look like they took you a long time to create. But with PhotoUp, you can create a compelling single property website in just a few minutes. 

Take advantage of this powerful marketing tool. Sign up with PhotoUp today to start using real estate marketing single property websites! 

We hope this post helped you learn how to create real estate marketing single property websites to help expand your business.

Before you go, you may also want to check out the following resources:

• Best Single Property Websites of 2026: Which Is Better?
• Advantages of Single Property Websites
• How to Build a Single Property Website
• Do Single Property Websites Increase Leads
• How to Get More Leads Using Single Listing Websites (6 Ways)

There is no doubt that single property websites are one of the hottest marketing tools in real estate in 2021. It’s becoming harder and harder to stand out and in order to do so, listings need to have their own URL, customized website, and a tasteful selection of additional content where prospective buyers can really get to explore the property and evaluate the offering.

Single property websites offer flexibility and a layer of glamor that regular listings simply can’t match.

Whether it’s a 3D tour, sophisticated floor plans, or drone shots of the surrounding neighborhood, a single property website provides a layer of class and desirability to any listing.

But how should you go about creating the perfect website for each of your properties? There are a number of services out there offering the tools for building single property websites quickly and successfully.

We took a look at the different strengths and weaknesses that some of the most popular single property website services have to offer:

PhotoUp

PhotoUp offers one of the best looking single property websites in the industry. Perhaps it’s due to the fact that they have a long track record of expertise in the areas of photo editing and virtual staging, as well as experience in website building for photographers. Whatever it is, the PhotoUp team has created an incredibly user-friendly and powerful single property website builder that is both easy and robust.

PhotoUp uses credits to make payments as easy as possible. A single property website starts at 9 credits ($9) per site.

This is an example of one of the many template designs you’ll have access to with PhotoUp single property websites.

PhotoUp also offers a really smart addition to the standard package. A digital flyer that can be added to your bundle for only $1.00. Combine a website and digital flyer for just $10 total!

CribFlyer

CribFlyer has a well designed website and lots of interesting features for users to explore when building a site. We found it to be responsive and visually pleasing, with a strong focus on brokers who need a large number of sites built quickly.

It’s good for large agencies looking for a high volume of sites, but maybe not quite as much attention to detail as some of the smaller, more niche services.

Prices on CribFlyer start at $7 per month for a single property website, and are reduced slightly as you add more properties to the website, for example $25 monthly for sites featuring 5 properties.

Listings Unlimited

Listings Unlimited also has many interesting features for brokers and realtors, although the layout of its website is a little out of date for my taste. They are very much geared towards brokers with a strong social media presence – most of the services emphasize lead capture and sharing. That’s great if that’s where your focus lies, and you have a lot of time to put towards running your social channels.

Listings Unlimited offers a free two week trial period followed by a monthly fee of $24.95 that includes 25 properties and lots of sharing and marketing tools to accompany the websites.

Single Property Sites

Single Property Sites is another decent service although it lacks the attention to detail that some of the others offer. It looks to be favoured by homeowners who are selling without the use of a listing agent, or brokers who focus either on rental listings or holiday homes. The actual website is dominated by text, and in our opinion is not as inviting to new users as some of the others, but it is perfectly functional.

Monthly fees start at $12 per month per active listing, with the unit cost going down with every active website that you add to your bundle.

…

At the end of the day, what agents and realtors really want is a simple, quick way to create a website that matches the look and feel of their listing. There are various ways you can get there, and each service provider has certain strengths and weaknesses.

The goal of any single property website is to be eye catching and easy to navigate in order to help capture more leads for the agent, broker, or home seller. You should be able to flex your creative muscles without getting bogged down on the details of graphic or web design.

Do your own research, find what works for you and get busy serving your listings with a single property website that will be a valuable complement to your real estate marketing in 2021.

Real estate marketing has been changing considerably in the digital age. But there has been no bigger disruptor than COVID-19 when it comes to reshaping every single aspect of the industry and the broader economy. No sectors have been left untouched, and it’s safe to say that the virus will continue to shape the ways we live and do business in 2021 and potentially for years to come.

Real estate marketing has been forced to adapt quickly to the new circumstances, with varying degrees of success.

Let’s take a look at some of the real estate marketing trends which are likely to be widely used in 2021.

Real Estate Marketing Trends for 2021

Content Marketing

Marketers are embracing cost-effective, personalized ways of reaching new clients in 2021, and there’s nothing more effective and cost-conscious than content marketing. Interesting blogs, webinars, and YouTube videos, found in Google search results and shared via social media, are proven ways to build an engaged audience at little to no cost. Sharing listings on social media, building single property websites, and blogging about local real estate trends are all variations of real estate content marketing.

Content marketing has been around for decades, gaining traction as more and more people are constantly connected to the internet. Content marketing continues to be one of the biggest players in digital marketing and this trend is likely to continue to grow in 2021.

Drone/Aerial Photography

Prospective buyers of property have come to expect high-definition aerial shots as part of a real estate photographer offering. Not only do they want to see what the property looks like from above, but they want to get a sense of the surrounding neighborhood as well. Drones are a powerful tool for real estate marketers, providing high-quality images and video at affordable prices, and this trend is certainly expected to increase over the next 12 months.

Virtual Tours

COVID-19 has led to a massive reduction in the number of people physically attending open houses. As a result, virtual tours have become a very popular alternative. They allow buyers from anywhere in the world to get a real sense of the flow and layout of a property as if you were going on a physical walk-through. Top real estate photographers will offer this service to help provide an interactive view of a listing. More and more real estate photographers are offering 3D virtual tours as part of their portfolio, and we expect this trend to become commonplace in the industry in the next few years.

Virtual Staging

The costs associated with staging for an open house no longer make practical or financial sense. In 2021, virtual staging is set to go mainstream as the tools to transform a room digitally become more and more intuitive and accessible. Realtors are loving the ability to change the style of furniture and accessories in a room with just a few clicks. The ability to add and remove furniture and offer buyers a vision of what their new home could look like is something that is helping realtors set themselves apart. Seeing as most real estate activity today happens online, it makes sense that staging is moving in this direction as well.

Single Property Websites

Real estate marketing in 2021 is going to be about finding ways to make your listing stand out online. There is no better way to add more online attention to your property than with a single property website. With a single property website, you’ll get to showcase more photos, videos, and descriptions of your listing than you can on any other MLS or listing website. You’ll also get a customized URL for the property and the ability to capture contact details from interested buyers. A stand-alone single property website is the premium marketing tool for 2021.

Understanding the digital landscape and the tools available is the most important thing you can do as a real estate photographer or agent in 2021. As more and more of the industry migrates online, the older more antiquated marketing efforts will soon become a thing of the past.

With a little bit of research and a real estate marketing partner to help you, you’ll be selling properties and gaining clients at a lower cost than ever before.

Reach out to PhotoUp today, and find out how we can help your real estate business ride the digital marketing wave in 2021.

The business of selling a property, like so many other sectors of the economy, is facing disruption in 2020. There are so many demands on people’s time and resources that it’s all too easy to neglect the necessary tasks associated with marketing and advertising.

But that would be a mistake. In the digital economy, real estate marketing is more important now than ever before.

The key to more efficient real estate marketing is to outsource some of the key activities that can be executed quickly and easily by real estate marketing professionals, virtual assistants, or service providers. Real estate photo editing, virtual staging, floor plans and web pages are vital tools to have, but are technical, detailed tasks that take time to get just right.

Building a digital marketing campaign by yourself is hard, time-consuming and vital work. And it’s not necessarily the reason why most of us go into real estate in the first place. From updating your website, to managing your mailing list and marketing campaigns, or performing the more technical aspects of online real estate marketing such as photo editing, virtual staging designing floor plans or building single property websites, it’s no surprise that virtual assistants are becoming a more critical part of any real estate team.

In order to save time and keep your focus on gaining new clients and selling listings, consider outsourcing those kinds of tasks to real estate marketing professionals who do that work for a living. See if your real estate photographer can offer some of these services and if not, then you should consider working directly with a virtual assistant who can.

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Below is a list of the top real estate marketing tasks that you can and should consider outsourcing in 2020:

Top Real Estate Marketing Tools for Outsourcing in 2020

Real Estate Photography

It’s time to put down the iPhone and hire a professional real estate photographer. Professional photos will help any listing stand out online and is proven to increase online and in-person traffic to listings.

And professional real estate photographers typically provide much more than just taking photos of homes. The best real estate photographers will offer things like additional marketing services like real estate photo editing, video editings, virtual staging, floor plans, property websites, and flyers (just to name a few). Make sure you choose a real estate photographer that can be both a trusted photographer and a true real estate marketing professional.

Virtual Staging

Enhance any real estate photo by using beautiful digital furniture sets designed for a wide range of tastes. Let virtual staging artists take an image of an empty room and make it look like a photo right out of a Better Homes and Gardens magazine. From living and dining rooms to gym equipment, games rooms and offices – you can select the room type and style you want for your real estate marketing images and then rely on a team of experts to make it look picture perfect.

Virtual Assistants

Work with a dedicated virtual assistant who can help you manage your business while staying under budget. A virtual assistant can help with anything from scheduling meetings to answering client emails to helping coordinate your real estate transactions. Take advantage of the ability to hire another member of your team while saving time and money of having to train and onboard someone locally.

Floor Plans

Using an outline of the floor plan or even a hand drawn sketch, your online service provider can create sophisticated 2D and/or 3D floor plans for your listings. Make sure you have the ability to customize your floor plans to include your colors, logo, and text on the final product. Floor plans are another great marketing tool to help you stand out over the competition.

Drone Photography

Aerial photographs of properties have never been more popular. By working with a drone photography professional, you can get shots that show off your properties’ best features and let potential buyers see a birds-eye view of their new home. Ask your real estate photographer about their drone photography options as they’re sure to help you impress homeowners and homebuyers alike!

Single Property Websites

If you’re not already, you should consider using single property websites when marketing your listings. Single property websites help your properties stand out from other listings and bring an extra level of exclusivity and luxury to the listing. Use one of the beautiful templates offered by a website builder, upload your photos, videos, and 3D tour to create a stunning website with its own unique URL. Use the website to help tell a story of the property and showcase its best features.

Find a Partner That Works For You

All of these services are activities that eat up a realtor’s time and prevent them from doing the more people-oriented work that leads to sales. Realtors who are able to outsource these particular technical tasks and hire a virtual assistant to stay on top of their marketing workflow have a distinct advantage when it comes to real estate in the 21st century.

Create a PhotoUp account to discover the many ways that we help real estate professionals provide more products, services, and value to their clients, all under one roof.

Starting a new business has never been easy. But starting one in 2020 can feel overwhelmingly tough. But the good news is that real estate photography is booming, and so are ‘online first’ businesses. So if you’ve ever Googled ‘How to become a professional real estate photographer?’, you’ve come to the right place!

You can start right away, with minimal risk, and build a thriving real estate photography agency in just a few short days, or even hours, if you have the right equipment.

How to start a real estate photography business

What do you need to get started? As a photographer, all you need is:

• A DSLR camera
• Flash and tripod
• Good internet connection
• Reliable transportation
• Photo editing skills OR a real estate photo editing partner

It goes without saying that you need to be a good photographer as well. (That’s the hardest part to learn and master) But if you’ve put in the time to learn photography, then you’ve already won at over ½ the battle!

Real Estate Photography Business Tools

Of course, there’s a lot more to running a business than just taking good pictures. Even great photographers fail if they don’t understand that.

Let’s go through a list of some of the tools you will need to start a real estate photography business.

Website

It’s never been easier to get a beautiful, fully functional website up and running. You can even find a website builder with templates built specifically for photographers where simplicity and high-quality images are valued. Take a look at what’s available at Folio Websites when you’re ready to get started.

Real Estate Photo Editing Services

You’re going to need to do a lot of real estate photo editing, retouching, and post-processing if you’re going to reach the standard you need for today’s real estate clients. Not to mention, as you get busier and busier, you’ll quickly find that shooting 2 to 3 homes in one day can make for a long night of photo editing.

The good news is that it’s easier than ever to learn photo editing skills or hire a real estate photo editing company. Simply sign up with a company like PhotoUp where professional editors are on hand to take care of all your real estate photography post-processing needs. You simply upload your photographs, add any specific editing instructions, and they take care of the rest. Your photos are delivered back to you, fully edited, and ready to send to your clients the next day!

Virtual Assistant

There are lots of tasks that need to get done when you’re running a business. Delivering images, sending invoices, scheduling shoots, communicating back and forth with clients, etc. But in order to continue to grow, you really need to be out there visiting realtors and taking more pictures. Make use of a virtual assistant to keep your business running: someone who is online and who you hire for a certain number of hours a day to take care of your admin tasks. Find out more about Virtual Assistants right here.

Real Estate Photography Marketing Tools

Real estate photographers today need to be able to do more than just take great pictures.There are a number of other skills that make you valuable to realtors and will help you build the kind of business that is scalable, relevant, and most of all, profitable.

Single Property Websites

These standalone websites are the perfect way to help sell a property. With just a few clicks (and some great photos), you can create an entire website dedicated to marketing a property. These are great for luxury listings or making a listing stand out among the pack.

Virtual Staging Services

Learn how to digitally add furniture to your pictures to create a perfectly staged image. All you need is to upload a good quality photo of an empty room, then you can select furniture from a variety of styles, share your selections with the design team and wait for high-resolution, beautiful marketing images that will be sent back to you in just 24 hours.

Floor Plans

These are a great way for prospective buyers to get a better understanding of the layout of a property. Learn how to create a sketch that can be easily translated into a 2D or 3D floor plan which can be added to your listing or uploaded to a single property website.

3D Tours

Let clients feel what it’s like to walk through a property without having to physically be there with the help of a 3D Tour. As a real estate photographer, you can capture and upload visual data which is then processed into a 3D tour that will blow your realtor clients away. Companies like Matterport and iGuide are great choices for 3D Tour providers with amazing technology, support, and customer service.

As you can see, there’s a lot more to being a 21st century real estate photographer than simply photographing properties. You need to master the real estate marketing tools that are out there, and keep on adding value for the realtors you service. By embracing these tools, you can evolve from a real estate photographer, to a real estate marketing professional.

Reach out to PhotoUp today and find out the many ways that they can help you start your new real estate photography career.

For far too long, real estate marketing was stuck in a one-dimensional, dated marketing universe. Relying on snail mail, flyers, and open houses are quickly becoming a thing of the past. But innovations like single property websites, virtual staging, 3D tours and more have breathed new life into the sector and changed the way that realtors think about the real estate marketing tools at their disposal.

Single property websites are one of the most important developments in real estate marketing in the last few years. Properties for sale no longer have to squeeze into a ‘one-size-fits-all’ format on a generic listing site. Today, it’s simple to use a single property website builder, like PhotoUp offers, that can help you build and publish a high-end website in minutes, and it doesn’t require any technical skill whatsoever.

There are a couple of reasons why single property websites are such a powerful and welcome development for real estate marketing.

5 Benefits of Single Property Websites

A Unique URL to Market

When you build your own website and you click publish, your property automatically gets its own unique address on the web. There are no other properties competing for attention, no ads designed to take you somewhere else…it’s your site and your property. You can use this address across the web to market your property, and you can keep editing and updating the site as you see fit. After the property is sold, you have the option of retiring that URL or keeping it in your portfolio as a showcase of what you can provide to your other clients.

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A Boutique Look and Feel

There is no pre-ordained format that you have to slot into it when you are building your site. Yes, we provide you with templates to make the process easier but how you use the site, how many sections you create, what types of images, text and information you choose to upload is entirely up to you. It’s your own website, and the only limits are the limits of your own imagination.

Take a look at some incredible single-property websites we’ve created over the years.

Get Into The Details

A single property website gives you the space and ability to offer as much detail as you have about a property. That’s why they have been so warmly embraced by high-end listings with interesting and unusual features to showcase. This is your opportunity to upload floor plans, 3D tour, walkthrough video, information about the neighbourhood, perhaps some aerial shots, and/or valuations of houses in the area….anything that you think helps your listing to stand out.

Marketing Potential

With a full website and a dedicated URL, you can easily and efficiently share your property on social media and across the internet. In addition, you will offer your clients the ability to capture more leads for their listings by giving them yet another avenue for potential buyers to request a showing and/or more information. Increasing lead opportunities increases the number of leads and therefore increases the likelihood of closing a sale.

Build Your Brand

One of your most valuable tools is your contact list. A single property website will help you build your audience, create loyal followers and sow the seeds for future deals. After all, most of the time, a property isn’t right for a prospective buyer, but if they see that you are a professional realtor with a solid brand and good reputation, then they are likely to keep following you and the listings you promote. Make sure that your contact details are visible on your single property website and that people can easily reach out to you for more information about your listings.

Create Your Own Single Property Websites

The list above proves that a single property website is a valuable tool in your real estate marketing arsenal. It’s powerful, affordable, and easy to create so if you’re ready to use the full power of the internet and social media to sell more listings, then sign up with PhotoUp today and build a website that will help you attract the kind of buyers you’re looking for.