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Do you want to know how to build single property websites?
Websites that are set up for the exclusive purpose of marketing and selling a real estate listing, known as single property websites, have become an extremely valuable tool for realtors around the world.
Thanks to some ground-breaking technology in web development, it’s now easier than ever to create a single listing website with minimal knowledge of web design and coding.
In this post, we’ll show you how to easily build single property websites using PhotoUp’s website builder.
We’ll also cover everything you need to know when creating a single site dedicated to your listing to help boost sales for your real estate business.
Alright, let’s get started!
Why Should You Use Single Property Websites?
You should use single property websites to build brand awareness for your real estate business and take your prospective home buyers on a step-by-step journey through the property.
That way, homebuyers can get access to additional information, images, and media related to the listing they are interested in.
In addition, creating single listing sites also helps boost SEO and rankings in search engines.
In the high-end market, where properties typically have many outstanding features and amenities, single property websites are powerful marketing tools.
How to Build a Single Property Website
With PhotoUp, you get access to all the tools and templates you need to create stunning property websites and get them up running in only 5 minutes.
When you create an account with PhotoUp, you open up a new frontier in real estate marketing that can help increase the exposure of your listing.
Best of all, much of the work is actually already done for you.
All you need to do is organize a set of photographs that showcase the property, add content describing the features and amenities of the property, and share statistics about rooms, price, size, etc.
The good news is that PhotoUp’s website builder provides you with a wide range of website themes to choose from.
And after choosing the one you think best suits your property, you simply use our easy-to-use drag-and-drop builder to populate the site with content.
Here’s a video tutorial showing you how easy it is to create a stunning single listing website using PhotoUp’s property website builder:
It can’t get any easier than that to create a website for your property listing!
Once you’ve finished uploading all the information that you think is necessary, simply click on the Publish button, and your very own single property website is now live!
How Much Does a Single Property Website Cost?
Not much at all!
In fact, you can get a solo website, including 6 professional themes to choose from, custom branding, and 6 months of web hosting for only $9.
That’s basically the cost of a Big Mac Meal!
In addition, built into the cost is also compatibility with social media so that you can share your property on sites like Facebook, Instagram, and Twitter.
To get a better picture of how your website could look, check out our list of the best single property websites of 2022.
What to Include in a Single Property Website?
So, what should you include in your single property website?
Well, that’s completely up to you!
For instance, you can start by making a list of the top features of the property and make sure you’re showcasing them correctly.
Here are 5 examples of features you can include:
1. Highlight the Neighborhood
To begin, why not include some information about the neighborhood, local attractions, and the real estate trends in that area?
You could also link to some of the best-known restaurants, schools, and amenities that buyers may want to know about.
2. Use Aerial Photos and Videos
Next, using aerial photos and videos can take your real estate photography and property websites to the next level.
Fortunately, it’s easier than ever to get hold of a drone and get some aerial footage of your property.
That level of detail can really set your listing apart, and our website builder is built to easily handle high-definition video.
3. Provide Floor Plans and Virtual Tours
The next step is to upload and provide floor plans of the property listing to give buyers even more detail about their future homes.
And in an era where many people are unable to leave their homes due to coronavirus fears, a 3D tour or virtual staging can persuade a reluctant buyer to take the plunge and commit to your listing.
4. Add a Contact Form
Many realtors create appealing websites but then forget one of the most important features; the contact form.
More importantly, you want people to get in touch with you and sign up for your mailing list.
That way, you can continue sending new property listings in their area and get them to buy the one they eventually love.
So, adding an easy-to-use contact form can help you collect data on your website visitors and build long-lasting relationships with prospective buyers.
Also, remember to include a photo of yourself and your contact details to give it that personal touch.
5. Create a Journey
Finally, try to take the visitor on a journey when they visit your property website.
Just like any good story, you want to open with a bang. That means putting your most striking images and best features first.
Then, you’d want to get into the details in the middle of the story in a logical fashion so that your visitors can navigate further into your site and get to know more about the listing.
Additionally, you should end the journey with a satisfying yet surprising finish.
For instance, you can include an enticing contact form, a special offer, or an invitation to see some exclusive content that no one else has access to.
No matter what you include on your site, make sure it’s a memorable and informative experience. Single listing sites are the future of online real estate marketing.
Not only do they create an aura of exclusivity, but they also showcase your best features and can help you sell a property faster.
We hope you found our post on how to build property websites useful. Make sure to also check out our following posts:
- Best Single Property Websites of 2022: Which Is Better?
- Advantages of Single Property Websites
- Want Your Listing To Attract Attention? Create a Single Property Website
- 5 Reasons Why Single Property Websites Will Transform Your Real Estate Marketing
- How Can A Single Property Website Improve your Real Estate Marketing?
- Do Single Property Websites Help Sell Homes?