Table of Contents
- What Is a Single Property Listing Website?
- Why Using a Single Property Website?
- 6 Ways to Use Single Property Listing Websites to Sell Your Property
Are you wondering how to use single property listing websites to sell your property faster and for above market value?
Close to 70% of home buyers faced a bidding war in May 2021 that pushed prices above market value. With a single property website that’s showcasing your listing using special features and detailed information, you can leverage this and sell your listing for even more money.
In other words, it’s the ultimate marketing tool to help a listing stand out. As well as getting more quality leads and help sell a home or property faster.
In this post, we’ll show you 6 ways to use single property websites to sell your property. We’ll also explain what a single property website is and why you should leverage this incredible tool.
Alright, let’s get started!
What Is a Single Property Listing Website?
A single property website is a real estate website or landing page that showcases a listing with images, videos, 3D tours, and detailed information about a property.
It also includes special features, such as:
- The real estate agent’s contact information
- A simple lead capture form to collect home buyer leads
- Downloadable digital flyers
- Floor plans
- Mortgage calculator
- Google Maps and social media integration
- And more.
Why Using a Single Property Website?
You should use a single property website to fully show off a listing and share detailed information to attract serious homebuyers that will pay premium prices.
It is an excellent tool to promote luxury properties or unique listings that may have special features you want to showcase.
In addition, a single property listing website also helps real estate agents and realtors to increase their value for clients and limit the competition from the MLS.
With a few clicks of a button, they can provide additional information to help guide buyers or sellers throughout the whole buying or selling process.
A crucial part of this is ensuring that their listings are up to date. And also offer community resources, FAQs, and correct contact information, which can easily be added using a single property website.
6 Ways to Use Single Property Listing Websites to Sell Your Property
Property websites offer agents and realtors the chance to take the buyer on a step-by-step journey through a property, showcasing everything they need to know to close on the deal.
With that being said, let’s take a closer look at 6 ways to use single property listing websites to sell your property next:
1. Sell Your Listing Faster With High-Quality Photos
Did you know that about 32% of homes with high-quality photographs sell faster than those with lesser quality? And a listing with a single photo takes more than twice as long to sell as one with 20 or more photos.
In contrast to an MLS listing, where there’s a restriction on the number of photos you can include, single property websites allow you to add as many captivating photos you want to help your listing stand out.
Besides, you can virtually stage empty or outdated spaces with beautiful furniture to convey a feeling to prospective home buyers and add these to your site. Or use professional real estate photo editors to enhance dull images and give your listing that extra glow.
Also, a pro tip is to take aerial shots of the neighborhood so that homebuyers can get a sense of the surroundings as well.
2. Include Detailed Information About the Property
With a property website, you can add all the details and features you need to truly showcase your listing and create a story that makes buyers want to call it their own home.
This, plus the fact that there are no other listings to view on the site, gives the listing a sense of exclusivity and luxury.
On top of that, it lets you add information about the neighborhood, popular restaurants, recreational parks, nearby grocery stores, and valuations of other properties in the area.
3. Use Lead Generation Forms to Capture Quality Leads
Single property listing websites come with built-in lead generation forms that make it easy to collect phone numbers and email addresses of prospective buyers.
These forms also allow your website visitors to set home and area preferences. And once they’ve opted-in, they’ll automatically be added to your email list and get offers related to their specific requests.
Besides, you’ll also be notified as soon as a website visitor has shown interest in your listing by downloading digital flyers, floor plans, pictures, etc.
That way, you can follow up with them or send them exclusive listings until they see a home they like and are scheduling a viewing.
In addition, it’s easy and beneficial to share these single listing websites through your social media channels. This helps to increase exposure and traffic to your listing.
4. Boost SEO Rankings on Google
Since each property listing comes with a unique URL and features to easily optimize your website for SEO, you can boost rankings on Google and other search engines.
And we all know that traffic from the Google giant itself is crucial to get more people to view your listing online and come to your showings.
In other words, creating a single property listing website will help drive more traffic to your listing from the SERPs (Search Engine Result Pages) and get more eyes on it.
5. Show That the Property Is Worth the Investment
If you want to put your property listing in front of serious buyers, you should consider using a single property website.
Not only does it offer a far more comprehensive look at the property, but it also sends a signal to the buyer that it’s an exclusive or luxury listing.
Furthermore, it shows that the property is worth the investment and that you’re serious about selling the property.
6. Build Brand Awareness
One strong argument for using single property websites is that agents and realtors look more professional, walking the extra mile for clients in order to sell their homes.
It’ll also help you build brand awareness since you can add your contact information, a picture or logo, a brief description, and links to your social media networks and website.
Best of all, it doesn’t have to cost you half your marketing budget.
With PhotoUp, you can choose from 6 customizable website themes and get started for as little as $9 per month!
Get started with PhotoUp today, and build captivating and exclusive property websites that’ll help you sell your listings faster and for above market value.
We hope you enjoyed this post on how to use single property listing websites to sell your property. Before you go, you may also want to check out the following resources: