by Devon Higgins
At a time when social distancing is increasing and open houses are decreasing, property websites are helping to improve the way that real estate listings are showcased online.
Single property listing websites have a lot to offer, whether you’re a realtor looking to make sales, or a real estate photographer who wants to offer an additional marketing tool to their clients. The rules have changed, and online real estate marketing is transforming the way people buy and sell homes.
What is a single property listing website? It’s a standalone website that is dedicated to showcasing a single property that is currently on the market. It’s not bundled into a generic property listing service; instead it has its own URL and can be marketed in a number of different ways.
Advantages for Realtors Looking To Increase Sales
Maximize Your Marketing Potential
There are a number of marketing tools for real estate professionals on single property listing websites that you can use to your advantage. For example, the platform that you use to build your property website should have rich social media integration that allows you to link directly to your Facebook, Twitter, LinkedIn, and other social media accounts.
In addition, single property websites give real estate agents yet another tool for lead generation and lead capture. Property websites allow you to ask potential buyers to leave their contact information for more information on the listing or to schedule a tour of the property.
Tell The Story
Without the constraints of a generic property listing website, as a realtor you can really tell the story of a property. That means using all the tools at your disposal; from virtual tours of the building, to blog posts about the neighborhood, floor plans and galleries of beautiful photos that help showcase the properties features, beauty, and functionality.
Build Your Brand
As a real estate marketing tool, a single property website is an effective way of building your brand. While you showcase each property, make sure that you tell your own story as well. Let people know who you are, what you have done and how to get hold of you. Showcase your contact information and offer incentives for people to join your mailing list so that, even if they don’t buy, you stay on their radar as a trusted real estate professional with a strong network.
Advantages for The Real Estate Photography Business
Showcase Your Talents
Real estate photography has come a long way in the last decade. Digital cameras, real estate photo editing services, virtual tours, virtual staging, the list goes on and on. The industry has come a long way from using a point and shoot camera to take your listing photos.
With the advancement in technology, there’s also been an increased demand for more marketing materials to help real estate agents market their listings. As a real estate photographer, any additional product or service that you can offer your clients will help you stand out against your competition. Single property websites are a quick and easy add on for any real estate photographer and allows you to add additional revenue to your business without a lot of additional time or additional overhead expense.
Make Use of Online Galleries
The real estate photography business is booming, even in tough economic times. Competition is fierce amongst real estate photographers to photograph high-end properties. Make use of the galleries feature that is part of a single property website to showcase your work. Creative galleries of specific features, or interiors vs exteriors or aerial shots will make your work stand out, and really show realtors that you can go above and beyond on their listings.
Build Your Brand and Your Skill Set
Just like real estate agents, your brand will be enhanced by offering beautiful single property websites. You can market this service to your clients and show them that you’re not just a real estate photographer, but a real estate marketing professional.
There are a number of different single property website builders out there, each with its own advantages and disadvantages. Find the service or platform that works for you by looking for something that is focussed on the real estate industry, lets you create and customize sites quickly, and offers great customer support.
Check out our useful listing of the Best Single Property Websites of 2020
If you’re looking to learn how to become a professional real estate photographer, then you should learn how to build single property websites. It’s fun and easy, and it’s a great value-add for any realtor or real estate photography business. Look for a service like PhotoUp that can offer you single property websites, real estate photo editing, virtual staging, floor plans, and so much more.
For realtors, it’s simply the best way to showcase your portfolio of properties, build your brand, and make close more listings.
Are you ready to start building your own single property website? Then get in touch today and let’s get started!