Mission & Vision

Our Vision:

To be the best company in the World at helping photographers market, operate and scale their businesses.

Our Mission:

To help photographers grow healthy businesses through innovative impact sourcing.

What We Believe:

PhotoUp is a not-just-for-profit company which believes our operations should be globally responsible, socially ethical and sustainable long-term. Below are the core values that guide our culture & business:

  • Being a Socially Proactive Business: We believe in a not-just-for-profit business model where traditional business models are combined with philanthropic ideas to help affect positive change and address issues in the developing areas of our world.
  • Community:  We believe giving back to and fostering leadership in the communities in which we work allows us to grow a healthy, sustainable, and beautiful business.
  • Innovation & Quality: We want to create innovative solutions that help photographers grow healthy businesses while delivering premium quality results in a socially responsible way.
  • Integrity: We believe in conducting our efforts with honesty and transparency at all levels of our business.
  • Mutual Respect: Relationships are the foundation of our business and we believe in treating everyone, from fellow employees to our members, with the utmost respect.
  • Having Fun: We love our jobs! Life is too short not to enjoy the place you work and the people you work with and we aim to foster that attitude in all our offices worldwide.
  • Partnership: We believe that far more can be accomplished when working together and utilizing people’s strengths than can be accomplished apart, and we aim to foster mutually beneficial partnerships across cultures that can have great benefits for everyone involved.

Best Practices for Shooting HDR Photos

Download our free guide on the best practices for shooting HDR photos in real estate photography: