by Devon Higgins
Want to save time and make your real estate photography business more efficient? Try outsourcing real estate photo editing.
Real estate photography is a competitive and growing industry, especially here in the US. As a real estate photographer, your time is valuable. Time not spent shooting means less money in your pocket. It’s just that simple.
The Struggle of Growing a Photography Business
In a span of 8 or more hours, you need to wear multiple hats. Just take a look at some of the typical daily roles of a real estate photographer:
- Emailing clients and leads
- Delivering images
- Negotiating and getting signed contracts
- Driving to the property and setting up for the shoot
- Shooting the property
- Editing the images
- Posting to social media
It’s clear that while juggling these tasks, you have barely enough time to do anything else. Do you have enough time in your day to do everything? And even after you’re done with all of these tasks, do you still have time to…
- Spend with your friends and family?
- Pursue other personal projects or passions?
- Get enough sleep and take care of your physical and mental health?
Doing everything yourself may save you some money, but is the opportunity cost worth it?
Benefits of Outsourcing Real Estate Photo Editing
Fortunately, there is an easy way to spend time shooting more, editing less, and spend more time doing what you love. How? It’s simple. Outsource your real estate photo editing.
Now, you may think of outsourcing real estate photo editing as an additional expense. Reluctance may even set in; after all, you’ll be relying on people who you don’t know from the other side of the world to handle your editing.
Is it worth it? Will they match my exact style? How much time will I actually save?
Let’s answer some of those questions, and more…
1. You can focus on your most important tasks.
Real estate photo editing is one small task when running a real estate photography business. However, it is a large, necessary, and time-consuming part of your business. More so if your client demands timely turnaround on your images.
By using a photo editing company, you can free yourself to focus on more important things such as getting more clients, shooting more properties, replying to client inquiries, implementing your marketing strategies, and simply spending more time with the people you love.
2. You have access to skilled resources.
When doing the photo editing yourself, you spend a lot of effort to learn the techniques and tricks on how to edit the images properly. Of course, you can definitely spend an inordinate amount of time to enroll in online photo editing courses or learn the craft yourself. But do you really have enough time and money for that?
This is the meat and potatoes of professional real estate photo editing. These editors know all the features, techniques, functionalities, and ins-and-outs of photo editing tools and software. They have the skills to edit your photo in order to match your style as closely as possible. In fact, they may even have some skills that you’re unaware of!
Just check out the benefits of using professional real estate photographers.
3. Get work done while you’re sleeping.
Believe it or not, this is true! How is this possible? Two words: time difference. When you outsource your photo editing, you give the task to professional photo editors in another corner of the world. And remember, that established photo editing companies like PhotoUp operate around the clock!
So while you sleep, have an evening out with friends or enjoy a movie night with your family, you’re sure that your photos are in good hands. You can relax knowing that there’s a professional team working on your photos!
4. You receive faster services.
Because of their familiarity, skill, and expertise in editing real estate photos, professional editors can typically edit faster and sometimes even better than you can yourself. PhotoUp, for instance, has a turnaround time of 24 hours, ensuring that you get your photos on time to deliver them to your clients. They even provide free “Next Day Turnaround” options for clients over a certain volume.
5. You get an ecosystem of services.
Some companies only offer real estate photo editing. Others have built an entire ecosystem around real estate photography. They offer an interconnected system of products and services that can make your business even more effective.
Including services like photo editing, websites, virtual staging, photo delivery, single property websites, and virtual assistants all under one roof, your business can become more streamlined. Instead of having to have 4 or 5 different service providers, you can now use one system for all of your real estate marketing needs.
By choosing a company, like PhotoUp, who offers all of these services, you can add more value to your clients and streamline your photography business.
6. You receive objective suggestions.
Like all visual artists, you are naturally biased toward your work. That’s okay. But that bias can put a “mask” on reality, filtering out what you actually need to improve on.
Through your coordination with real estate photo editors, you receive objective feedback, opening your eyes to a new and fresh outlook. They can share innovative and creative ways to improve photos, shooting styles, turnaround times, and more.
7. You get your time back.
Of course, with the time-consuming aspect of real estate photo editing out of the way, you get something back that is so valuable that you can’t really put a price on it: your time. Use that extra time to:
- Shoot more properties
- Spend more time with your family and friends
- Work on marketing your business to gain more clients
- Start that project you’ve been putting off forever
- Write, blog, or journal
- Go on a date!
The decision is yours. Spend your days and nights doing everything needed to run your business, or find an efficient, cost-effective, and professional outsourcing partner to help take some of these tasks off of your hands.