by Devon Higgins
Real estate marketing has shifted online and virtual staging is leading the way.
It’s no secret that real estate marketing in 2021 has moved almost completely digital. Not only is it a consequence of the changes wrought by the COVID-19 pandemic, but it’s simply a reflection of how most people now consume media.
When it comes to real estate marketing, there is nothing more important than the quality of your digital marketing content. And in 2021, virtual staging is leading the way…
What is Virtual Staging?
Virtual staging allows real estate agents to present any listing in its best possible light. Using digital tools and virtual furniture, empty rooms can be transformed into beautifully decorated spaces in just a few hours. It’s all done in the interest of providing buyers an aspirational vision of a property that they can imagine themselves living in.
Staging has been around for years. But what used to take days of set up and exorbitant costs, can now be done by experienced artists in a matter of hours and for as low as $25 per image.
Benefits of Virtual Staging
There are a number of benefits to virtual staging as opposed to physical staging:
First of all, virtual staging is way more affordable than doing it the “old school” way. Think of the costs involved in renting furniture, transporting it, setting it up for a showing, inviting interested buyers, printing brochures, insuring everything and then packing it all up again. Chances are, that will easily run into hundreds, if not thousands, of dollars.
With virtual staging, you only need to upload a clean image, make a few selections from a virtual staging catalog and give the virtual staging team a few hours to get it all done. With virtual staging, prices depend on the size of the room you’re staging, but it’s likely you’ll pay somewhere between $25 and $50 per image.
Conclusion: You’ll save money with virtual staging vs physical staging.
Whereas home staging would take days to organize, setup and then dismantle; virtual staging is effortless and can be completed within 24 hours. The most difficult part will be making sure you choose a photo with virtual staging in mind. Here’s a few tips on how best to shoot for virtual staging.
After you have chosen a clean image, there are 3 simple steps:
* Create an account and upload the photo.
* Select a professionally designed furniture set or customize the furniture to your liking.
* Within 24 hours, you’ll receive a proof of your virtual staging image. If you’re happy, you can download, share, or post it to your listing!
Conclusion: You’ll save time with virtual staging vs physical staging.
With virtual staging, you can choose from a variety of different looks for a room. From American style to Scandinavian, Farmhouse to Modern, it all depends on the audience in your market and the buyers you’re trying to attract. Customize your real estate marketing with just a few clicks of a button.
Take a look at some of the Room Styles PhotoUp offers.
Conclusion: You’ll be able to customize a room in seconds with virtual staging.
Ease of Use
One of the best aspects of virtual staging is simply how easy it is to order. Once you’ve signed up for a virtual staging service, you are a few clicks away from completely changing the look and feel of a property. Uploading, selecting furniture, offering suggestions and receiving the finished product are handled intuitively by companies like PhotoUp.
Conclusion: Virtual staging is as easy as one, two three (upload, select furniture, share)!
Cons of Virtual Staging
In the interests of fairness, we should mention the downsides of virtual staging too. For example, there is something really special about visiting a property, running your hand along the fittings and looking out the window. Virtual staging cannot replace the real life experience.
But it does mean that your real estate marketing efforts can extend beyond your hometown, and interested buyers from all across the state or even the whole country can see what a home will look like, and if it suits their tastes.
The Post-Covid Business Landscape
Since the early 2010’s, virtual staging has been growing in popularity simply on its own merits. But when the pandemic struck in late 2019, it went into overdrive. Virtual staging quickly became the perfect solution for people who were not able to physically visit the home, but wanted to get a feel for what the home would look like in a real life setting. Now that the pandemic is (hopefully) coming to an end, it’s becoming clear that the industry has fallen in love with what virtual staging can offer, how easy and affordable it is, and how essential it has become in modern real estate marketing.
Turns out, there’s no going back from virtual staging to how things were before.
To find out more about how PhotoUp can help you virtually stage your real estate listings, sign up for a free trial account today!