by Devon Higgins
The way you approach your photo editing team has a direct effect on the quality of work you receive. Make sure you’re getting the most out of your real estate photo editors.
Your real estate photo editing team can be your real estate marketing secret weapon. They should be able to make your listings look perfect, and add a layer of glamor and sophistication to your marketing efforts. After all, real estate marketing relies heavily on stunning photos, so it makes sense that a dedicated, professional online real estate photo editing team will make a big difference to the quality of your marketing materials.
At the same time, they are just people. Trying their best, managing their workload and working for a paycheck. The way you interact with your editors is so important in determining the success of that relationship.
It’s up to you to set the tone, take the initiative and to create an effective working relationship.
In our experience, there are a few guidelines you need to follow in order to make that happen:
Ensure Quality Input
You can’t expect something great to come from something lousy. You need to give your team viable data to work with. After all, good input leads to good output and bad input….well, you get the picture. Before you upload an image, cast an objective eye over it and ask yourself ‘would this turn out be a successful marketing image if I was doing it myself? Is it realistic what I’m hoping for here?’
Chances are your editors will come to the same conclusion and deliver results.
Work On Your Communication
It’s so important that you communicate exactly what you want done to your edits. The more notes you can offer, the better. Try to have a standard editing procedure saved that you can upload with your edits each and every time. This will offer a great starting point for your editors to work from so they make sure they don’t miss any of your preferences.
The best real estate photo editors offer both chat/email and phone support.
It really makes a big difference to be able to talk through your editing ideas over the phone, especially with a new editor so you can make sure you are on the same page. That’s a good reason to try and find an editor with a solid command of English and with experience in the field.
Set Ambitious But Realistic Expectations
Your editing team needs to know what you expect in terms of image quality and when you want the finished product to be delivered. Don’t just hope they know what you’re looking for. Make it explicit! The same applies when setting expectations with your own clients about quality and timing.
As the photographer, you are the liaison between your editors and clients you’ll need to manage everyone’s expectations appropriately.
Provide Constructive Feedback
When you give feedback, always try to be both subjective and constrictive. After all, the way you treat a service provider will have an impact on the quality of work that you receive from them. Providing feedback with ratings, revisions, examples of your edits or even screencasts of how you edit can go a long way in training an editing team on your desired style.
Don’t just list what you don’t like. Let them know what is working for you. Positive feedback is a great motivator and it lets your team know they are on the right track. They can use the positive feedback to help align style and consistency with the rest of the team.
Consistency is Key
When you’re working with a real estate photo editing company, you need to be consistent. From shooting to uploading to editing, your team needs to know what to expect from you so they can respond in ways that you are happy with. Consistency takes the guesswork out of the partnership.
For example, uploading consistent volumes of images will not only help keep your team busy, but will also allow them to work on your images repeatedly, driving home your style and editing preferences. Offering one consistent look will also help your team dial in your editing. Having different styles for different clients can confuse an editing team and cause more issues than benefits in the long run.
When you have a real estate photo editing team that you know and trust, and who know and trust you, you’ll be putting yourself in a great porision for success and growth. You can produce more work, faster and better than your competitors and you can grow your business in a sustainable way.
At PhotoUp, we’ve been training, managing, and growing teams of real estate photo editors since 2012. We know what the relationship requires and how to get the most out of your real estate photo editing team. Get in touch to find out how to start working with a premium real estate photo editing company.