If your real estate marketing is costing you money and not helping you close listings, then it’s time to try out virtual staging.

It’s some of the oldest business advice in the world. In order to make more money, you need to charge more for your services, and spend less on providing those services. That’s the kind of profitable situation that most businesses are striving to achieve.

As a realtor, that goal is firmly within your reach. All you need to do is improve the quality of your listings which will let you charge more for the properties that you are selling. You can do that while also spending less – if you make use of the online tools that companies like PhotoUp are offering.

The first thing to do is to pivot from expensive in home staging to virtual staging.

How To Switch to Virtual Staging

As a realtor, one of the basics you need to master is showing beautiful, attractive images of homes that you will then use for marketing your listing. That’s not as easy as it sounds. Many of the rooms that you try to photograph will have flaws, odd furniture, or will need some repairs that bring down the look of the property. That’s the reason why the best realtors use professional real estate photographers…but even the pros struggle some of the time.

One option is to remove all the furniture from a room before you photograph it, but that takes a lot of time and is not always possible to do. That’s where virtual staging comes in. Using the power of professional real estate photo editors, rooms can be reimagined in ways that make them more attractive and more sellable. By partnering with real estate photo editing companies you can do things like:

  • quickly remove ugly furniture,
  • fix lighting,
  • smooth over any cracks
  • add attractive items that highlight a room’s best features

When marketing a property, you’re always looking to present the most glamorous version of the home. Virtual staging allows you to take this one big step further.

Make More Money with Virtual Staging

The goal of virtual staging is to create more presentable, viable images for marketing purposes. The reasons are obvious. Better looking properties attract more buyers and help increase demand, which in turn leads to higher selling prices.

It’s a win-win for everyone and creates a virtuous cycle. Realtors get faster results, they secure higher offers from prospective buyers, which then leads them to winning more business and securing more high value listings….and on and on it goes.

The value of good real-estate marketing is hard to over-emphasize. It puts the realtor in the driver’s seat, allowing them to sell more exclusive properties and make more money.

Want to know more? Then check out this article on Virtual Staging: Is It Worth It? Learn some common virtual staging terms here….Virtual Staging Terms You Should Know

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How To Save Money With Virtual Staging

Home staging is one of the most expensive responsibilities of the realtor. In order to get a house ready for a showing, you need to rent furniture and decor, transport them to the property, decorate and stage the rooms for potential buyers and then get everything packed up and out of there before people show up.

It’s an expensive, exhausting and time-consuming process.

When you use a virtual staging service, you start a relationship with a company where experienced digital artists and interior designers do most of the work for you. You upload the pictures of empty rooms, tell them the kind of look you want and let them take care of the details.

Within 24 to 48 hours, you’ll have the images you need (and any revisions you might want as well) for just a handful of dollars. There’s no comparison when it comes to comparing the cost of virtual staging to the real world alternative.

Virtual staging is one of the smartest and easiest ways to let technology ease the burden you’re carrying. It provides you with beautiful stylised marketing material that can be used on single property websites, social media, and online real estate listings to help make your property stand out, while saving you money at the same time.

Are you ready to make more money while spending less on your real estate marketing? Then you’re ready for the best virtual staging software available anywhere on the net. Sign up today for a free trial with PhotoUp and let’s explore how we can work with you to create incredible virtual staging images for your clients

Devon Higgins


Devon is a business owner, entrepreneur, licensed realtor, and sports enthusiast. Devon graduated from Michigan State University with a degree in Marketing and he currently lives with his wife and two daughters in Grand Rapids, Michigan. Devon's background in marketing and the deep knowledge of the real estate industry make him an integral part of the PhotoUp team.

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