by Devon Higgins
Property buyers are attracted to clear, crisp, vibrant, magazine-quality images of the interior and exterior spaces. In the real estate industry, high-quality digital photos of properties are crucial from a marketing and sales point of view.
To obtain the best images, real estate photos need to be enhanced, which requires the proper use of various photo-editing techniques and tools. Photo editing is an essential and necessary aspect of a successful photography business. This is especially true with the rise of photo-centric websites and social applications such as Instagram, Flickr, and Tumblr where photos are widely shared and promoted.
While a lot of real estate photographers edit their own photos, many prefer to outsource the process to a professional photo-editing company. Here are reasons why having a professional photo editing company on your team will give you distinct advantages.
1. You can focus more on shooting photographs.
As a real estate photographer, your main task is to take photos of properties. By outsourcing the editing process, you can focus on the most important aspect of your business such as taking photos, looking for prospects, engaging with clients, and more.
2. You save a lot of time.
Even if it’s just basic enhancement, editing photos can take a lot of time. That time is doubled or even tripled when special tasks such as sky replacement, window masking, or object removal are required. But by having a professional edit your photos, you can allot your time for your other business or personal needs.
3. You have a faster turnaround time.
Many photographers get stuck in their work or are unable to have a quick turnaround. That’s because while they may be able to shoot a certain number of properties during the day, they usually can’t edit more photos than they already have during the evening.
Photo editing services allow real estate photographers to take a lot more photos of properties and still deliver those images to their clients on time the next day. Being able to work on more projects allows them to increase their income.
4. You don’t stress yourself out.
It is quite frustrating to work on an image for hours only to find out that the outcome doesn’t satisfy you or the client. Let professional photo editors do the work to save you from the stress of re-doing the images. Spend that time relaxing, having fun with your family, working on a hobby, or doing something you’ve wanted to do for quite some time.
5. Photo editors can enhance the photos the way you want.
Are you worried that the photo editing team will not be able to deliver the results exactly the way you want it? Well, sweep those worries under the rug. With a thorough explanation and a complete checklist of your editing preferences, the team can define the exact editing parameters that you want. They can then apply the same settings to other images or future batches. The results, therefore, are exactly the way you want them every time.
6. Because photo editors are experts in using photo-editing software, they know tricks that can make your photos look spectacular.
Photo editors work all day with various editing tools such as Photoshop and Adobe Lightroom. As such, they know the ins and outs, features, techniques, and functionalities of such tools like the back of their hand. In fact, you may not be even aware that such functions exist even though you are using the same tool. With that knowledge, they can definitely improve your photos in the best, quickest, and the most efficient way. There are even times when photo editors can edit photos better than you thought was possible.
7. You get objective and fresh suggestions.
As a photographer, you are essentially a visual artist. Just like anyone who has a knack for the creative, you are naturally biased in your work. Professional photo editors help you see through that bias with a fresh, objective outlook. They can suggest innovative ways that you may not have thought of to improve photos, efficiency, turnaround times, and more.
8. You can generate more sales.
Because you will spend more time in actually shooting real estate photos and dealing with clients, you have a bigger chance of closing more deals and working on more projects. That means more income for your business.
So you see, having a professional photo-editing team involved in your business process is absolutely beneficial. They will give you an edge over your competitors, maximize your output, provide quality results, and save you precious time.
Our team at PhotoUp is always eager to help you improve your business by providing high-quality, prompt, and reliable service. Get in touch with us to know how we can support you. After all, your success is also our success.