1. What inspired PhotoUp to be a business rooted in social enterprise?

Our editing operations are based in Cebu, the Philippines. Our founder and current CEO Kristian started the business there after visiting some of his family that lives in Manila. He came to know and admire the Filipino people.

Cebu also provided a great opportunity because, due to the time difference from North America, it was easy to have photographers upload their photos at night and get them back the next morning. The initial model of the business was trying to solve a real problem for real estate photographers: they need to shoot a lot of homes to make a living and they need to deliver their images the next day.

For most real estate photographers, this meant compromising sleep or family time at night in order to operate their businesses. So starting a real estate photo editing business in Cebu was a perfect fit for the business side of things.

On the social side, our other co-founder Chris had a huge heart for the Philippines. He was witness to the social problems there. After visiting the Philippines on development projects with his former company and talking to with a lot of young Filipinos, Chris realized there was a real need for stable, creative work for young people fresh out of university. In the Philippines, lots of young people have degrees, but there aren’t many good jobs to go around.

Lots of young Filipinos are forced to take jobs in overseas foreign worker programs that often leave them broken and disillusioned. They leave the country at the time when they could be making a positive social impact back home.

One of our very first employees, Ossie, who is now Director of Operations in Cebu and the tsar or our social impact program, also has a huge heart for these issues. He pointed out that on top of everything else, the Philippines has some real environmental problems, especially with the overuse of single-use plastics and abundance of trash along their coasts and interior waterways.

Out of these three tracks, the business and the social enterprise were born: generating revenue by servicing a real need in the real estate photography industry, providing creative jobs to those fresh out of university and long-term management positions to young people (over 90% of our leaders are in management for the first time), and using the additional revenue to fund social projects developed, led by our employees to tackle systemic problems of environmental degradation and poverty.

These social projects, coupled with some additional goal setting and leadership training, have given our employees some real-world training on how to positively impact their communities. We continue to develop our social impact as we grow, making a real commitment this year to promote women in leadership and tech. Next year, we will be adding a matching program to fund additional schooling for our staff.

Overall, we believe that businesses can and must be the drivers of social change. At Photoup, we believe we have built something that is beautiful, can have lasting an sustainable impact, and can give all of us a better reason to go into the office everyday than punching a clock and making money.

2. How does PhotoUp balance the profit side of the business with the “impact sourcing” side?

Great question! I know a lot of investors ask their teams to focus on profit first and then social impact second. Luckily for us, all our initial cash has come from investors who are investing as much BECAUSE of the social side of things as a return on their investment.

So on the one hand, we are blessed to not only have the backing of our investors but also having real accountability to uphold our social principles in order to make them happy. We’re also in the process of applying for B-Corp status, which will make us even more accountable to our social responsibility even as we expand. Our goal is to be B-Corp certified by 2019.

That said, the whole point of a social enterprise rather than a charity is to be self-sustaining, so profit does matter to us. If we didn’t turn a profit, then we couldn’t continue to operate and the social impact we are having in Cebu would also cease to exist.

I think the biggest way that we find this balance is by selling our social impact to our clients. We are not the cheapest real estate photo editing company in the world, in part because we pay our staff well for the Cebu economy and in part because we have to factor in support for our additional social programs and so, we find it beneficial to show our clients as much as possible the benefit that their partnership with us is having on our staff and Cebu.

It’s somewhat like selling organic food—yes it costs more, but because it is often harder to grow and in the end tastes better. As long as clients understand why we are more expensive, they are generally willing to pay a little bit more, which allows us to maintain profitable margins and continue operating both sides of the business.

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3. Do you believe more businesses will be using social enterprise in the future?

This is a hard question for me, to be honest. I do believe that a lot of people look around and see the great social and environmental needs the world still has, even after so much progress and I believe they want to do something about it. I do believe people are starting to understand that the charity model of constant fundraising (and spending a fair amount of the raised money on the process of raising more money), along with the inability to keep good talent, is probably not sustainable long-term.

I also think that people are starting to see that being socially responsible is not only morally beneficial, it is also economically beneficial for both on the sales and talent retention (who doesn’t want to work for a company that is doing good in the world?). All of that makes me want to believe that more entrepreneurs will want to start social enterprises. That means more businesses will become social enterprises in the future. But… I’m a bit cynical by nature, and there are just so many big companies willing to be so socially irresponsible that sometimes I’m not so sure.

We hope you’ve enjoyed reading more about our story and the impact we are trying to have in the Philippines. If you have any questions about the social side of the business or are thinking about starting a social enterprise of your own, please be in touch. We are always happy to talk about the positive impact we are trying to have in the world and how you can be a part of it!

The moment we’re finished using these materials, they all end up in the trash. But once they’ve been disposed of, segregated from other waste materials, or otherwise, we stop to think that we are accountable for what comes next. Like the trash we just threw away, we set aside any responsibility for what happens next.

Our sachet economy and our dependence on plastic products contribute to the overall global plastic pollution problem. As individuals, we need to acknowledge this and admit that our consumption is part of the issue. After all, the first part of solving any problem is to recognize that there is one.

As a community, we need to be a unifying force to help address this global plastic pollution problem.

Plastics Are Forever

What is it with plastics anyway? Well, plastics are cheap, easy to produce, and can be made for a wide variety of applications and uses. Its durability is probably its best—and worst—quality. Made to literally last forever, all plastics that have ever been made still exists today—under the ground, in landfills, or floating aimlessly in rivers, lakes, and oceans.

Trash In Waterways and Oceans

When we carelessly discard our plastics, they can make their way into our waterways and drainage systems. The accumulation of plastics creates blockages and causes flooding, which in turn poses health risks especially in highly urbanized areas.

The plastics that do make it further down our waterways inevitably make their way into our oceans. There, they’re usually mistaken for food by seabirds and large marine animals. The digestive system of these animals cannot digest plastic, so the junk stays in the gut. This prevents food digestion, leading to starvation and the animal’s slow and painful death.

So-called biodegradable plastics are actually not biodegradable. They’re just broken down into tiny microplastics, which then are eaten by smaller marine life.

Mountain of Trash

Even when properly disposed of, most of the trash being collected by the city government does not end up in recycling facilities. Instead, they end up in the landfill in Inayawan, Cebu City. The 15.41 hectare (38 acres) facility, 11 of which are used for actual dumping, is designed to only operate for 7 years. Today, it has outlived its life, but trash is continually dumped there.

Mounds of rubbish stretch across the entire area, parts of which are taller than the structures surrounding the dump site. The entire area stinks, and the dump site is a breeding ground of disease-causing germs that pose a tremendous risk to the surrounding communities.

On some parts where the dumping has stopped, small plants and trees started growing on top of the old, decaying waste.

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Our Pledge to Make a Change

As a company that operates within the city, PhotoUp is committed in ensuring that we become part of the solution and head towards the direction of creating a positive impact in our community. Part of that commitment is ensuring that we are able to address the problem at its roots—US!

Our Cebu office produces about 4 to 8 large trash bags of waste every day, a mix of both biodegradable and non-biodegradable materials. While we do a decent job separating the biodegradables from the non-biodegradables, we’ve upped the ante a bit with our recent iteration of our waste management system.

The goal of our recently launched waste management system is to recover as many recyclable materials as possible and have it collected directly by nearby recycling facilities. Plastics are our main concern in creating this system. That’s why we are also looking to partner with other organizations that see the urgency in addressing not just the overall waste crisis, but the also the issue of reducing, processing, and disposing of plastic waste.

Keeping It Clean

While we are just a tiny force in this fight against mismanaged waste, we hope to someday make a ripple here in Cebu by creating a positive habit within our small office. With our CLAYGO (Clean As You Go) campaign, we strive to encourage our teammates to make cleaning after ourselves a habit inside the office, our homes, and the communities we live in.

Reduce, Reuse, Recycle

Just as important as creating a habit of cleanliness is also encouraging our team to reduce, reuse, and recycle materials. Much of what we buy and use does not necessarily have to be “single-use” items. More importantly, we advocate the use of other eco-friendly alternatives to single-use plastics such as steel and bamboo straws, canvas shopping bags, and reusable water bottles.

Our mindfulness as a community will go a long way in helping ensure that we do not contribute to the degradation of our communities, waterways, oceans, and ultimately our planet. By simply committing to change our habits can already make a huge difference.

The fact that many of our team members are avid outdoors people means that we genuinely love Mother Nature. It is not a surprise, therefore, that environmental protection and preservation are among our mainstay programs. So on July 30, we decided to clean up a small beach resort called Uncle Mike’s on the tropical island of Mactan.

Uncle Mike’s is popular not just for beachgoers but also for free diving enthusiasts. Less than a hundred yards from the shore is a reef that is relatively undamaged and filled with colorful corals, vibrant fish, waving crinoids and anemones, and other marine creatures. There is even a coral-encrusted sculpture of a mermaid, which has become the icon of the place.

However, the influx of numerous weekend beachgoers made the beach quite messy. The nature-loving PhotoUp team decided to tidy up the place and inspire other beachgoers to keep the place clean.

Uncle Mike’s is just one of the beaches around Mactan. But collectively, beaches are an important mover of Cebu’s tourism industry. The money from tourists who visit our sandy shores provides not just revenue for hotels and resorts but also additional income to locals, vendors, and fishermen who inhabit the area. Yes, they are our gems, but they will only continue to be so as long as we keep them clean.

We arrived at Uncle Mike’s at around 9:00 AM. Armed with brooms, dustpans, sticks, and our own gloved hands, we started the cleanup in earnest. We picked up discarded plastic bags, bottle caps, cloths, and other debris. We even picked up dirty clothes and old bags.

We also took extreme care in getting rid of dangerous debris such as broken bottles, discarded barbecue skewers, and the rusty remains of tin cans. Any of these can cause serious injuries; we dread the thought of a barefoot child stepping on this extremely sharp debris.

In just a little over an hour, we filled up a dozen sacks of trash. It’s quite sad because those dozen sacks comprise garbage found in just a small area. Hopefully, on our next cleanup there, the number of sacks would be lessened to half that number.

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Some team members also swept piles of dead leaves. Although these are biodegradable, dead leaves are fire hazards. We had to get rid of them because there is no proper grilling station, and people grill food in any available place where they can set up their grills. An errant ember can cause a fire.

Hannah, Chaw, Kyle, and the other freedivers of PhotoUp wanted to clean the reef itself. Unfortunately, it was a windy day, and the choppy water stirred up sediment on the seabed. The visibility was really bad, and all we could see is a thick cloud of brownish sediment in front of us. Since we could not see the seabed, we decided to come back when the weather calms down.

More than an archipelago, the Philippines is a part of the Coral Triangle. For Filipinos, the sea is life, and it forms an important part of their lives, history, and culture. Keeping the sea free of pollution and protecting the marine life that inhabits it is very important for the nation’s survival and well-being. If we and future generations want to enjoy the beauty and the bounty of the sea, then it is absolutely necessary that we take very good care of it.

Another group painted eye-catching signages that remind people to clean up after themselves. Once these are done, they will be placed in strategic places around Uncle Mike’s so that visitors will be reminded to keep the place clean.

Cleanup is quite a physical activity. You know what that means, don’t you? It means that our tummies were rumbling! So, other team members cooked us up a delicious meal of puso (hanging rice) and grilled pork. Yummy!

As you can see, PhotoUp is committed to environmental preservation. And this is only the start. We plan to do cleanups like this every quarter to help ensure that the Philippine seas will remain clean and healthy amidst the changing times, increase in population, and growing infrastructure.

Click the link to learn about PhotoUp’s mission and vision. For more information about PhotoUp’s CSR programs and team adventures, read our company blog.

*Thank you to Marben Kristian for the photos of the beach clean-up.

In April 2016, we took a trip to Eastern Samar to do some surfing and deliver school supplies to Bato Elementary School and a smaller school in the town of San Pablo. On April 26, 2017, we took another trip back to the surf and visit another smaller school on the city’s outskirts.

Bayobay Primary School is located about 15 to 20 minutes away from the city proper and is about midway from the main road to the small town of Cagbonga. Composed of less than 100 students, Bayobay Primary School serves a small community in the Northern part of Borongan City. Before we ended our week-long surf trip, we visited the school to hand out school supplies and share a little snack with the kids of Bayobay Primary School.

Siblings Michael and Carolyn from PAPEL are joined by our Content Specialist, Gian, as they sort school supplies in the PhotoUp Office. The supplies are sorted and assembled into kits. Each kit contains pens, pencils, crayons, paper, and notebooks.

Our luggage for the trip was composed of a few days worth of food, 3 surfboards, 3 backpacks, hammocks, and 2 boxes worth of school supplies.

Larry doing last-minute checks before we’re shuttled to our ferry from the terminal.

We docked at around 4 AM at the port of Ormoc City the following day.

Shortly after breakfast, we loaded all our stuff into the van and began our 6-hour trip from Ormoc City to Borongan City

Touchdown! We’ve arrived at one of the local beaches in Borongan.

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Beach break is right across the street from Bato Elementary School, last year’s beneficiary of the school supplies we donated.

For our accommodations throughout the trip, we stayed in our cocoon hammocks made locally by awesome people in Cebu.

Kids from Bayobay Primary School lining up to get their school kits. Helping with crowd control are Angeli and Dyna, part of our crew that came along for the trip.

Kids starting first grade receive their goodies.

Clyve handing out school kits to kids.

One of the school teachers hands out a school kit to one of her students.

After distributing the school supplies, we were treated to some fresh coconut juice, bananas, and rice cakes.

Personal notes:

Poverty is a complex issue, and in most areas of the country, being able to send the kids to school can be a struggle as some families are not able to afford basic school supplies for their children. While what we’re doing is not the be-all solution, it’s enough to get the kids in this small town started. Thank you PAPEL for the initiative, and PhotoUp for being supportive of this initiative. We are grateful for the opportunity to help serve the community through your support.

A special thanks as well to our friends who came along for the trip:

Angeli, Elizabeth, Mabelle, Mai, and little Tan-Tan, Knox, Paul, Dyna, Carolyn, and Michael

Finally, a huge thanks to the people of Borongan City for the warm welcome and hospitality:

Sir Al Dala and Ma’am Girlie, Abel, Puwa, Totoy, and the rest of the people of Surfriders Club of Eastern Samar, and Borongan City Tourism Office.

With Gratitude,

Ossie, Clyve, Larry, Ed, Jason
Pogi Surf

For our most recent Community Impact Project, I (Devon Higgins) was lucky enough to be over in the Philippines with our team to help bring school supplies to the children of the Sitio Malingin School. The school was located in Balamban which was about an hour-long ride from our office in the heart of Cebu, all the way out to the tropical mountains on the outskirts of the city.

Upon arriving at our drop-off point, myself and 40 other PhotoUp employees loaded up boxes of books, pencils, erasers, crayons, and other school supplies for the children of the school. The PhotoUp team had spent time earlier in the week purchasing, organizing, and packing all of the individual packets for each and every one of the 135 children who attended the school regularly. We left the jeeps and began our 2-hour hike into the mountains en route to the remote school of Sitio Malingin.

After a strenuous 2 hour hike through the mountains, we arrived at the school which was located in a valley and nestled up next to a small river. The school enrolls at least 135 kids ranging from ages 2 to 15. When we arrived, however, we met at least 200 kids, the school’s headmaster, and at least 20 other volunteers from a fellow impact organization in Cebu called the Cebu Outdoor Adventure Team (C.O.A.T.). The members of C.O.A.T. had already begun preparing a meal for the students as we arrived, ate lunch, and got settled.

C.O.A.T. had worked with the Sitio Malingin School in the past, however, they always had to make two trips in order to bring out all of the food and supplies that the school needed.

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After eating a quick meal and settling in, the children and their family members were gathered in the main classroom where the members from C.O.A.T. had the kids answer questions in order to receive some stuffed animal prizes. After the educational games were done, Tolits (Graveyard Shift Manager at PhotoUp) brought all of the kids outside for some more interactive games in front of the school.

The kids worked up an appetite after all of the games and they got one last treat (hot dogs and marshmallows) before receiving their school supplies from the PhotoUp team. All of the students lined up by grade and were given a bundle of supplies based on their age and grade level. It was incredibly touching to be able to see how happy the kids were to be getting these supplies. It was also inspiring to see the leaders of our team being able to give back to these kids and see just how much of an impact they were making on others’ lives.

“You do not meet people by accident. We started this back-to-school project annually for 5 years in a row. Since then we have seen the priceless happiness we give and get by doing it. We, the COAT family are forever thankful that we were able to team up with PhotoUp and finally have a partner with the same passion as we do “to help” and “to bring out genuine happiness from little kids and their families.” – Cebu Outdoor Adventure Team was personally impressed by the amount of selflessness and leadership that were shown by each and every one of our PhotoUp leaders and the members of the C.O.A.T. organization. It was an honor and a privilege to be able to be a part of such an amazing project that was organized, led, and carried out by some of the most inspiring people I’ve had the opportunity to work with. I cannot wait to be able to get back to the Cebu again to join our team on another one of these incredibly impactful Community Impact Projects.

Community is a very important piece of our mission here at PhotoUp, and we are passionate about being able to give back. We are constantly searching for ways to create a positive impact in our communities as part of our social mission. Recently we were given a great opportunity to partner with a group of individuals who are just as passionate as we are in contributing back to communities.

For our most recent Community Impact Project, we teamed up with Ripples Surf Camp and PAPEL to distribute school supplies to 200 students from 2 schools in Borongan City, in the province of Eastern Samar. The province was along the path of Typhoon Haiyan when it crossed the central part of the Philippines.

Our Partners

PAPEL (Filipino term for the word ‘paper’) is a group of generous individuals who regularly organize donation drives of school supplies and other goods to far-flung communities and schools. Not affiliated with any private or political organizations, they describe themselves as a group who are for “pure generosity, love, peace, and harmony.”

Ripples Surf Camp is organized by a group of surfing friends. Apart from providing participants an introduction to surfing, the camp also includes community outreach programs as part of the camp’s itinerary. Guests and participants not only get to enjoy surfing but are also able to give back to the community.

Through Ripples and PAPEL, we were able to broaden our impact from Cebu and all the way out to Eastern Samar.

Our Experience

It has been one of our plans to go on a surf trip. Myself (Ossie), Lawrence, Clyve, and Brian enjoy board riding – on land and water – among other things. With the Ripples team a few staff members short, the four of us volunteered to be part of their kitchen crew. The team from Ripples also reached out to PhotoUp to see if the company was keen on co-sponsoring the planned donation drive which was to be part of the Ripples Surf Trip itinerary. We saw the said instances as a good opportunity to be able to go on our long-planned trip and be able to volunteer for a good cause.

With the budget approved, we were able to purchase the supplies needed for the 200 kids we plan to hand out the school kits to. The kits consisted of crayons, notebooks, paper, pens, pencils, rulers, and an assortment of other materials kids needed in school. The Assembly of the kits was done in the PhotoUp Office with volunteers from our staff members.

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Cebu to Borongan City

A few days after the kits were put together, we took a ferry from Cebu to our first drop-off in Ormoc City. From Ormoc, we took a chartered van to Borongan City after briefly passing through Tacloban City (one of the cities severely affected by Typhoon Haiyan). After three hours, we were finally able to reach our destination.

Bato Elementary School was one of the first schools we visited. It was accessible enough as it was located along the city’s main road. Just across the road from the sea, it received some of Typhoon Haiyan’s force. The school is attended by residents within and around the town’s center. For Bato, the team chose to give out the kits to incoming first-graders to ready them for the next school year. The team from PAPEL headed the donations in Bato Elementary School with volunteers. Snacks were also prepared for the kids and other guests.

The following day we headed to a more remote area that was still part of the city’s jurisdiction. San Pablo Elementary School was the second school we visited for the donation drive. While the community of San Pablo was not as affected by the storm 3 years ago, it is however among the least accessible communities in Borongan. San Pablo is only accessible by small outrigger boats navigating through a network of small riverways.

Aside from being remote, San Pablo is also a very small community. The school itself is only attended by about 70 students ranging from day-care all the way up to the 6th grade. We were welcomed with fresh coconut water, local delicacies, and smiles from kids and parents. We were also treated to lunch by Pahungaw Falls.

Personal Notes

Overall the experience was very eye-opening. Besides being able to see a part of the country we were not able to see before, we were able to meet people who are very passionate about giving and sharing. The experience also challenged our concept of comforts and luxury and resilience. To see people live simply and be surrounded by nature made us feel so deprived of being the city-dwellers that we are. The people of Borongan experience being battered by typhoons on a regular basis yet they refuse to be weathered. With each storm, the community and its people become stronger.

We’re very thankful to have been given the chance to experience the culture of Eastern Samar. My sincerest gratitude to the entire PhotoUp community for allowing us the capability to reach out to our communities. Our thanks also go out to our partners in this activity, and the individuals who have contributed in cash and kind to this trip: Maria Theresa Cardenas Lanit, Hannah Melissa Engage, and Lilibeth Caballero King.

– Ossie Lozano

Samar’s trip was definitely different from my other trips. It was my first experience going on a surf trip while doing an outreach activity. The feeling of helping other people and reaching your hands out to those who have less, gave me goosebumps. I have experienced genuine smiles, and have built-in me so much respect for people who came from all walks of life. It made me realize how lucky and blessed I am in this life. This trip has been a dream come true for me.

– Den Clyve Cabanig

I did not expect for the trip to take me THAT far. As we arrived, we were welcomed by locals. On our trip to San Pablo Elementary School, the plan was to sponsor lunch and give away school supplies to students. As we distributed treats and snacks, you can just see from their smiles their excitement. The best part was when we started giving away their school kits, kids were just overwhelmed with joy to be receiving such gifts. In reality, however, I feel that it was me that was gifted with great joy for being able to experience and see the happiness of the kids.

Thank you PhotoUp for this experience!

– Brian James Navales

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First of all, thank you PhotoUp for the opportunity through our EDP. It has been a very meaningful and worthwhile time spent giving back to others. Our trip to San Pablo was one of the most memorable activities we were able to do as part of our Community Impact Projects.

Seeing how the locals reacted to a bunch of tourists coming to their community to share simple joys through the school supplies we were able to bring, was just priceless. The trip has allowed us not only to create an impact in the community but also allowed us to meet new people and build friendships. It has also allowed me to look at the simple life that we can live even in times of modern conveniences. The trip was fun, and the stoke has not left me since hence the term we coined the trip ‘Endless Samar’.

-Lawrence Getio

After distributing the school supplies to students, the locals guided us through a 30-minute trek into the mountains to have lunch at Pahungaw Falls. We couldn’t resist the urge to plunge into the cool jungle waters.

For the first Community Impact Project (CIP), the PhotoUp team in the Philippines chose to focus on the communities that lined Cebu’s Southbound highway. Mainly comprised of low-income families, the young children within the community are extremely underprivileged and malnourished. Some children even have to resort to scouring the streets for recyclable trash to sell to junk shops in order to contribute to their family income. Many of our employees pass this community every day on their commute to the PhotoUp office in Cebu.

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The PhotoUp team partnered with a local church in the community to gather the street children together for a nutritious meal, provided by our employees. Together with the church, our team was able to feed the kids sandwiches, soup, and juice. The PhotoUp team spent some extra time after the meal singing songs, playing parlor games and giving out prizes to the kids.

Below is a short video, highlighting the team’s afternoon with the children.

PhotoUp’s operations manager, Ossie, had this to say about the project, “Our first Community Impact Project was just a small step to what we believe can become a great journey in our development, not just as a company, but also as individuals. And also we get to do something fun together besides being awesome photo editors.”

The goal of the Community Impact Projects is to have a positive social impact on the communities in which we work and to help build leaders within those communities. We are very proud of our PhotoUp team in the Philippines and are excited about organizing more Community Impact Projects throughout the year. We are continuing to look into ways in which our clients, friends, and members of the PhotoUp community can get involved in our Community Impact Projects and help make a difference in their communities.

Thank you for all of your love and support and continue to connect with us on Facebook and our blog for more updates on our Community Impact Projects.

While our community has weathered the storm, other Filipino communities have been deeply impacted. At this time, PhotoUp is helping in the relief effort and would like to encourage you to join in the effort.

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Below are a few trusted non-profits that can help with the Typhoon Haiyan disaster relief should you be looking to donate.

Relief Organizations (Short Term)

Red Cross
Oxfam

Relief Organizations (Long Term)

CFCA
World Vision

Sincerely,
The PhotoUp Team