• Top 12 Tips for How to Sell a Home Fast
• Is It Necessary to Use All of Those Marketing Tools?
• Let PhotoUp Help You Sell Homes Fast!

First impressions matter most when looking for ways to sell a home fast.

If you don’t capture buyers’ interest with a powerful first impression, they’ll quickly move on to the next listing.

With every listing, you must lead with your best foot forward, promoting the property using all the marketing tools at your disposal.

In this article, we’ll show you how to put those tools to use to create successful property listings that will sell a home fast.

Let’s start by sharing the top 12 tips for selling a home fast.

Top 12 Tips for How to Sell a Home Fast

A well-crafted real estate listing can make all the difference in the speed of the sale, and a successful listing will use the best real estate marketing tools available. 

So, here are 12 tips for how to create a successful listing that will sell a house fast.

1. Have a Marketing Plan

Real estate sales professionals often post listings without a sales strategy or marketing plan in mind. 

Without a plan, a sales agent’s efforts can quickly look scattered or haphazard. Don’t be one of those agents – have a marketing plan for each of your listings. 

A solid marketing plan should include the following:

• Pricing strategy – what’s the sweet spot in terms of price?
• A communications strategy – what tools and platforms will you use to reach your ideal audience?

Next, identify your target audience as part of your plan – who will most likely buy your listing?

For example, when you consider the property, what sort of buyers would it most appeal to:

• Buyers looking to downsize?
• First-time home buyers?
• Potential buyers within a given financial range?
• Individuals who might find specific neighborhood amenities attractive?

Having the right marketing plan and knowing your audience should help you sell a house fast!

2. Lead With the Best Photos Possible 

First impressions matter. Buyers rely heavily on the internet, scrolling through hundreds of listing photos in search of their dream home. 

Your listing gets only one chance to grab a potential buyer’s attention. 

Therefore, it’s vital to have the absolute best listing photos. Why? Because it’s the single most important way to attract buyers. Take a look at these following statistics:

• 97% of home buyers conduct their home search online and use real estate photos to help them narrow down which homes to see in person
• 87% of homebuyers found images to be among the most valuable features of listing websites when looking for a new home
• Listings featuring professional photos see a 1,200% increase in social media shares
• 68% of potential buyers say that great images made them want to visit the home
• And homes with high-quality photographs sell 32% faster than those without quality images

Ensure your listing photos are picture-perfect with professionally edited images. And read this article to learn more about how to choose the best real estate photo editing service.

3. Use Drone Photography to Sell a Home Faster

Dramatic photos stand out among the thousands of listing images buyers view.

And drones are the perfect way to capture dramatic aerial images and videos that will stand out and get noticed. 

Aerial photography has become a top-rated real estate marketing tool over the past few years, which buyers and sellers expect their sales agents to use. For example, consider these statistics:

• 70% of agents report that videos, virtual staging, and drone photography are more important since the start of the COVID-19 pandemic
• 83% of sellers and buyers want a real estate agent who uses drone photography

Drone photography not only captures dramatic photos of the property but can also provide clients with a view of the neighborhood and surrounding area.

4. Make the Primary Listing Photo Count

You’re likely familiar with the saying, ”Don’t judge a book by its cover.” Yet, when searching for a home, that’s precisely what many buyers do.

The primary listing photo is like a book’s cover and must be eye-catching and alluring. 

Remember, your primary listing photo is what buyers see first. And it will be the thumbnail image on sites such as Zillow and other search result pages. 

Most real estate photographers feature the front door and surrounding exterior since it anchors the home and immediately grab the buyer’s attention. Additionally, romantic and captivating Twilight images are also popular additions to use.

So, make sure your primary photo is outstanding because it will significantly impact your listing’s clickthrough rate.

5. Use Virtual Staging to Showcase the Property’s Potential

AI Virtual staging uses advanced photo editing techniques to enhance a room or space by digitally updating its decor with furniture and design accessories.

Using quality photos of the property, virtual staging can do any of the following enhancements:

• Place furnishings and artwork in empty rooms 
• Remove objects, declutter, and depersonalize any space or room
• Make color changes, updates, and even repairs
• Turn a plain backyard into a resort using landscaping enhancement, adding patios and outdoor furniture, and more! 

The statistics show that virtual stating is a highly effective real estate marketing tool:

• Staged homes sell 75% faster than those that are not
• 83% of staged properties sell at the asking price or above

Want to see what virtual staging looks like? Then take a look at this article — What Is Virtual Staging in Real Estate? (Examples Included).

6. Feature Floor Plans 

Floor plans are a highly popular real estate marketing tool that helps home buyers understand a property’s size and scale.

They typically include measurements of each room, including door openings, wall lengths, and more. This helps potential buyers understand the space and whether their furniture fits. 

Buyers appreciate floor plans and have come to expect them as part of every listing, as these statistics indicate:

• 64% of buyers expect to see floor plans on every listing
• And 51% of buyers say that floor plans helped them decide whether to go see a home or not

Therefore, if you want to make buyers happy, use floor plans as part of every listing.

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7. Leverage Interactive Virtual Tours

A virtual house tour is an excellent way for buyers to walk through a property on their computer, tablet, or phone.

This realistic online experience is the next thing to being there in person, as the following numbers demonstrate:

• 54% of buyers won’t even consider seeing a house if it doesn’t include a virtual tour 
• Real estate listings with a virtual home tour get 87% more views
• And listings with virtual tours closed 31% quicker than those not featuring a tour

Also, you’ll be surprised to see how easy it is to create a virtual tour and how affordable it is.

Therefore, all the advantages of virtual tours make them an excellent choice when trying to sell a home fast.

8. Don’t Forget a Walk-Through Video Tour

A real estate walk-through video tour guides the buyer through the entire property and usually features narration and music.

According to the National Association of Realtors (NAR), home walkthrough videos increase search results by 157%.

Not yet convinced? Then take a look at the following statistics: 

• Video ads are 2X more likely to create an emotional response on the part of buyers
• 31% of marketers add videos to improve SEO
• Social media videos generate 1200% more shares compared with images and text combined 
• Real estate listings that feature a video receive 403% more inquiries than listings without one
• Zillow’s data shows that a listing featuring a video walkthrough sells on average 14% faster than listings without one

And video tours offer the following benefits:

• The real estate photographer or agent directs the video tour so it highlights the home’s best features
• These videos are easy to use – simply hit play
• Since the video is shot from eye level, the buyer feels like they are actually on a tour of the property

So, a walk-through video is a valuable tool to sell a home faster.

Check out the following article for more details on how easy it is to make a video – how to shoot a real estate video.

9. Create a Single Property Website

A single property website is a real estate website with a unique URL focusing on just one property. 

The site is used to prevent distractions from other listings and usually features an abundance of listing photos, videos, a virtual tour, floor plans, and additional detailed information about the property. 

In addition to photos, tours, and floor plans, a single listing website can also include the following:

• A prominently displayed CTA to “Schedule a Showing” 
• Plenty of information on the neighborhood and area amenities
• Mortgage calculators and financing tools
• Easy social media integration and sharing
• Custom branding and agent contact info
• And downloadable digital property flyers

A single property website has the following advantages:

• The ability to showcase one listing at a time in detail and without distraction
• The property address can be featured in the site’s URL making it easier to find the property in search results
• They feature lead-capture technology to easily collect more potential buyers

A recent survey indicated that single property websites see 55% more traffic than other listing sites.

10. Share the Listing on Social Media

Use social media to reach the broadest audience possible easily and usually for free.

Marketing your listings on social media provides many benefits, including the following:

• It’s easy for buyers to share photos and links of the listing with friends and family
• You and your real estate business will get seen by more potential clients

So, using social media is an excellent way to sell a home faster.

11. Start Using AI to Help Sell Homes Fast

Artificial intelligence (AI) uses powerful technology and software to create intelligent computer programs capable of performing tasks that typically require human intelligence.

Savvy real estate sales professionals have already started leveraging this technology. 

What can AI do in terms of real estate sales? All of the following:

• Help to price a property more accurately 
• Masterfully edit photos and virtual staging
• Produce flawless virtual tours
• Help target the right buyers

In fact, AI can even help write compelling listing descriptions, which brings us to our next tip.

12. Persuasive Listing Copy Sells Homes Fast

According to NAR, buyers report that the property description in a listing is the second most important feature.

Words help sell houses, so you want your words to be compelling and persuasive.  An effective listing description should include the following:

• An inviting description of the best features of the property
• The essential information about the property, such as the number of rooms and location
• Information about any updates or improvements recently done
• A clear call to action to schedule a showing 

Can’t find the right words for your description? Try one of the many AI tools now available. 

Okay, now that you know the powerful real estate marketing tools that can help you sell a home faster, you might wonder, do I really need to bother with such things?

We’re glad you asked. So, let’s explore that question further. 

Is It Necessary to Use All of Those Marketing Tools?

With homes selling so quickly and easily lately, many agents think all they need to do is post the listing on the MLS, stick a sign in the yard, and let the market do the rest. 

Tempting as this approach might sound, it’s still a bad idea.

Why? Consider just these 2 reasons why high-quality marketing is still crucial in a strong sellers’ market:

• Showcasing the features of a home using photos, virtual tours, videos, AI virtual staging, and other tools helps the listing not only sell fast but usually also over the asking price
• Using high-quality marketing just doesn’t help sell houses — it also helps sell you as an agent. Employing every one of the marketing tools we’ve discussed is an investment in your real estate business

The public can easily tell who is a high-powered, successful agent and who is a mediocre real estate salesperson. And they do this by looking at the quality of agents’ marketing efforts.  

Intelligent agents think long-term. Your marketing is not simply about selling the house. It’s also a  way to promote you and the level of service you offer. 

Therefore, do not just post the home on the MLS and hope for the best. Invest in yourself and your business, and always use professional, quality marketing images and materials. 

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Let PhotoUp Help You Sell Homes Fast!

Would you like to know how to sell a home fast? Partner with PhotoUp!

We offer a full array of effective real estate marketing tools at affordable prices.  And each of these tools is designed to sell listings fast.

 So, take a moment and explore the following services we offer:

• Real estate photo editing — capture buyers’ attention with stunning, alluring, professionally edited images
• AI Virtual staging – decorate any vacant room or space, and update and redesign existing ones
• Virtual house tours – an immersive, interactive tour of any property – the next best thing to being there in person
• Single property websites — market your listing without competing ads or other distractions
• And more — including property flyers!

So, do yourself a favor right now and sign up for a free PhotoUp account today!

We hope you benefited from this article on how to create a successful property listing that will sell a home fast. Also, before you go, you may want to check out the following related resources:

• Best Real Estate Marketing Tools in 2026
• The Power of Visual Marketing for Real Estate Sales
• 2026 Real Estate Marketing Trends: What’s New?
• How Does Virtual Staging Help Sell a House?
• How to Get More Leads Using Single Listing Websites (6 Ways)

Most of the nation is seeing a strong seller’s market, with listings selling quickly. Yet occasionally, you’ll have a listing that’s hard to sell and taking longer. 

Therefore, in this post, we will share with you 22 powerful real estate marketing tips for hard-to-sell listings.

So, let’s jump right in and share these powerful tips!

22 Real Estate Marketing Tips for Hard-to-Sell Listings

By leveraging the following powerful and proven marketing tactics, you’ll be able to find a buyer for that hard-to-sell listing quickly. 

1. Develop a Marketing Plan

Real estate sales professionals often post a listing without a real marketing plan. This might be fine for most properties, but you’ll need a plan for a hard-to-sell listing.

A solid marketing plan includes the following considerations:

• Pricing strategy – what’s the sweet spot in terms of price?
• Marketing focus – who is your ideal audience for your sales efforts?
• Having a communications plan – what means and platforms will you use to reach your ideal audience?

Creating a plan ahead of time will likely shorten the time the listing stays on the market. And all of the following real estate marketing tips could be a part of your overall plan.

2. Identify Your Target Customer

Now, building upon our first tip, you need to identify your target audience.

Whom should you be targeting? The answer to that question is another question: who will most likely buy this listing?

For example, when you consider the property, what sort of buyers would it most appeal to:

• Buyers looking to downsize?
• First-time home buyers?
• Potential buyers within a given financial range?
• Individuals who might find certain neighborhood amenities attractive?

Knowing your audience (and keeping in mind Fair Housing laws), you should be able to concentrate your marketing efforts.

3. Identify the Unique Selling Proposition

Even hard-to-sell listings have positive features that can be highlighted to help sell the property faster.

Call out what’s unique and appealing about the property, such as the following:

• Property size – large listings on large lots have much appeal
• Special features – any unique appliances, rooms, or spaces
• Location – mention nearby popular destinations or attractions

Think about what differentiates your listing from your competition, including how to price your home, and run with it.

4. Create a Single Property Website 

Single property websites are an extremely effective marketing tool and are high on our real estate marketing tips list.

A single property website has the following features and benefits:

• It showcases just one listing without any competition or distractions
• Photos, video walk-throughs, and virtual tours can be easily featured
• There’s a lot of space to talk about the listing in detail
• It’s easy to schedule a showing or reach out to the listing agent from the site

You can also include additional information, photos, or other bonus content you don’t share on the MLS to attract further interest. 

And by the way, using single property websites is a great way to grow your brand, show positive reviews from clients you’ve helped, and continue bringing in more qualified leads. 

5. Blog About the Listing 

You can blog about the property and create content optimized for SEO. This ensures your posts show up in search results every time. 

Blog posts can focus on the following information about the listing:

• Any special features, spaces, or amenities
• Proximity to parks, beaches, shopping, or urban centers
• How the yard could be transformed into an oasis of luxury
• Perhaps the history of the home and the neighborhood

Tools like Google Analytics can help you find the search terms and keywords your target clients are looking for and will inspire you with fresh topic ideas. 

6. Optimize Your Websites for Mobile 

If you’re creating various websites to market your listing, you should make sure they are optimized for viewing on mobile devices.

Think about these important considerations:

• Prospects shouldn’t have to deal with clunky “desktop condensed” views on a phone screen
• Mobile optimization means that potential buyers can easily view and navigate your listings on any device
• Also, Google prioritizes optimized websites since they load faster for potential users

Most website templates are already optimized for mobile viewing. Still, double-check that your sites are optimized.

7. Take Advantage of Email Marketing

Despite all the attention paid to social media, email is still an effective marketing tool and therefore is included in our real estate marketing tips list.

Here’s how to create an effective email marketing campaign:

• Lead with an attention-getting subject line
• Include photos, links, and other support materials in the email
• Embed a walk-through video or virtual tour
• Reference your blog or single property website to build additional interest

Plan to send at least 3 emails throughout the campaign, each with a different sales focus. And don’t send them too closely together; no one likes being spammed. 

8. Have a Professional Photographer Take the Listing Photos

Captivating listing photos are crucial to a successful sale. Therefore, you’ll always want a professional real estate photographer to take your property photos.

The following two statistics should help make this clear:

• 83% of buyers said photos are essential in assisting them in choosing which homes they will visit
• 32% of homes with high-quality photographs sell faster than those without visuals

Hiring a professional real estate photographer to elevate your property and attract dream buyers will be worth the extra investment.

9. Make Sure Your Listing Photos are Professionally Edited

Every experienced real estate sales professional knows that the quality of the listing photos makes or breaks a sale. Therefore, every image used to sell a property should be professionally edited.

A skilled photo editor can take any photo and make it look outstanding by:

• Correcting exposure and lighting issues
• Straightening lines and fixing perspective
• Sharpening an image by removing grain and noise
• Greening a brown lawn and enhancing landscaping
• Replacing a dull sky or adding twilight effects

You want every photo to look its best, which means having them professionally edited. 

Learn more about how to choose the best real estate photo editing service. 

10. Use Virtual Staging

AI Virtual staging leverages advanced photo editing technology to add furnishings and decor, remove unwanted objects, and address flaws in a room or space.

Buyers have come to expect to see virtual staging to help them better grasp a home’s potential uses. Virtual staging does this by: 

• Adding trendy, popular furnishings to empty rooms
• Updating flooring, window treatments, cabinets, and other fixtures
• Decorating rooms in multiple styles to capture the buyer’s imagination
• Decluttering, removing unwanted items, and depersonalizing any listing

Virtual staging is an affordable, fast way to show a property in its best light – including hard-to-sell listings. 

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11. Make a Walk-Through Video

Walk-through videos are easy to make and help potential buyers get a better, more precise sense of any property.

Typically, video tours are around 3 to 5 minutes long, can be filmed using a smartphone, and highlight the following about a property:

• The exterior of the home, including the yard
• A room-by-room narrated tour pointing out positive features
• Closets and storage space
• A focus on any unusual but appealing aspects of the listing

Also, video walk-through tours allow you, the sales professional, to focus the buyer’s attention on the better selling points of the property. 

12. Feature a Virtual Tour of the Property

A virtual house tour is a realistic, interactive, 3D rendering of the property. For buyers, it’s the next best thing to actually being in the home.

Virtual tours provide the following valuable information to potential buyers:

• An accurate spacial sense of each room and area
• The ability to see a room from any angle or perspective
• A fuller understanding of the flow of the property from room to room
• Using hot spots to call out the listing’s better features

You’ll be surprised to see how easy it is to create a virtual tour and how affordable it is.

13. Take Drone Photography

Drone photography allows for aerial photos of a property. This type of photography can produce dramatic and alluring images that attract buyers’ attention.

Here are some of the advantages of having drone photography of a listing:

• Aerial photos show a property’s location as well as everything around it
• Images taken by a drone can show the neighborhood and nearby attractions
• Photos taken above the listing convey a compelling perspective
• Backyard amenities are more easily seen – such as a pool, patios, and decks

Plus, homes with drone photos sell 68% faster and are a great way to give prospective buyers more insight into the property and surrounding areas. 

14. Take Advantage of Social Media

Social media is ubiquitous, with dozens of platforms and sites. Therefore, using social media to help market your listing allows you to reach the broadest audience possible.

Marketing on social media provides many benefits, such as:

• It’s easy for buyers to share photos and links of the listing with friends and family
• Using social media demonstrates your technical savviness to potential clients
• You’ll not only call attention to the listing but also to your services as an agent or photographer

Maintaining an active, engaging social media presence is one of the better ways to frame yourself as a trusted real estate professional. 

For example, join local Facebook groups and provide useful market information and answer relevant questions.

15. Run a Paid Instagram Campaign

Instagram is an incredibly popular social media platform with younger generations, meaning you’ll reach younger buyers. 

Instagram has other unique aspects that you can take advantage of, too, such as:

• The platform is designed to feature photos – so share your listing images
• It’s also extremely easy to put videos on Instagram, too
• Instagram ads allow you to pick a target audience, budget, post type, and promotion length

So, consider using Instagram to have your most beautiful listing images reach more people through a paid promotion.

16. Create a Zillow Profile

Having a profile on the most popular real estate site is on our list of marketing tips. With over 188 million monthly viewers, Zillow gets your listing and sales business in front of thousands of potential new clients. 

A Zillow profile features you, the sales agent, and allows you to share your listings with a large audience and connect with potential clients, increasing the likelihood of gaining a new buyer. 

And one more thing to note, Zillow profiles are free. Check out this resource from Zillow to see how easy it is to set up your profile. 

17. Consider Internet Ads

Paying for Internet ads can also be an effective way to market a hard-to-sell real estate listing. 

There are lots of sites your potential buyers might visit where you can pay for display ads, including the following:

• Local news outlets
• Regional supermarket websites
• Some real estate sites allow for individual ads
• And weather service sites

You pay upfront for this kind of ad, and while it’s sometimes harder to measure its effectiveness, it’s still an excellent choice to consider. 

If you want to explore this option further, Adwerx is one of many leading online advertising companies. 

18. Feature Floor Plans

A floor plan gives potential buyers a clear understanding of the home’s layout and shows the dimensions of each room and space.

 Available either in 2D or 3D, floor plans are extremely popular with buyers, as the following statistics show:

• 64% of home buyers would prefer to see floor plans on a listing
• Listings with 3D floor plans, on average, spend 50% less time on market
• 51% of buyers say that floor plans were helpful in their decision-making process

And floor plans can be featured items on single property websites, on the listing itself, or in conjunction with a virtual tour. 

19. Standout With a House Portrait 

A custom house portrait is an artistic rendering of a home using watercolor, oils, or sketching. Working from a high-resolution photo of the property, an artist creates a flattering, accurate, and captivating portrait. 

House portraits are typically eye-catching and beautiful; therefore, they are a powerful real estate marketing tool that can be used in the following ways:

• For tabletop displays at showings and open houses
• As part of listing photography to add an extra marketing boost
• The featured image in an email marketing campaign 
• On social media and other online ad platforms

House portraits stand out in real estate marketing, so give them a try!

20. Traditional Advertising Works Too

In today’s digital age, we often forget that traditional forms of advertising work too, when selling real estate. Therefore, our list of real estate marketing tips would be incomplete without the following tools:

• Postcard campaigns
• Door hangers with listing information
• Radio ads are affordable in some markets
• And the same with billboard advertising

Just because a marketing tool doesn’t involve a computer doesn’t mean it might not convince a buyer about your listing. 

21. Always Respond to Showing Feedback

Here’s another real estate marketing tip: feedback and comments from actual showings are extremely valuable in real estate sales.

Most sales agents try to solicit feedback on the following:

• What the potential buyer thought about the price
• Did the home show well, and were there any negative comments
• How did your listing compare to other properties they’ve seen

Based on showing feedback, you’ll better know if it’s time to reduce the asking price, change the decor in any room, or perhaps make some improvements to increase the curb appeal. 

22. Stay Up to Date on Marketing Trends

In order to devise a winning marketing strategy to sell any listing, you need to stay current on real estate marketing trends.

This will help you understand what buyers are looking for and how to strategically price your home if you’re selling. 

You can’t position your listing accordingly if you don’t know what buyers are looking for. Therefore, knowing the features, design elements, and amenities that motivate real buyers is essential for successful sales.  

So, now that you know the 22 most powerful real estate marketing tips, where can you turn to put them into practice selling listings? We’re glad you asked. 

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PhotoUp – Your One-Stop Marketing Solutions Partner

So who do you turn to help implement all these real estate marketing tips? The short answer is PhotoUp!

With over a decade in the industry, PhotoUp is a complete one-stop-shop for real estate marketing services such as:

• Real estate photo editing
• AI Virtual staging
• Virtual house tours
• Single property websites
• Property flyers
• And more.

Our pricing is affordable, and we offer a quick turnaround of 24 hours for most services. Plus, our USA-based sales and support team is available through phone, chat, and email 24/6 to answer your questions.

And for a limited time, you’ll even get 5 free credits you can use towards trying any of our services!

So what are you waiting for? 

Sign up for a free PhotoUp account and get the marketing help you need to sell your listing at lightning speed!

We hope you benefited from this blog post on 22 powerful real estate marketing tips for hard-to-sell listings. And before you go, you may also want to check out the following resources:

• How to Sell a Listing Stuck on the Market
• 2026 Real Estate Marketing Trends: What’s New?
• How to Sell Your Home in 2026: A Complete and Powerful Guide
• How to Use Digital Curb Appeal to Help Sell Your Home for Top Dollar
• Best Real Estate Photo Editing Companies of 2026